UltraTech Cement has announced its entry into the wires and cables segment, marking a strategic expansion within the construction value chain. The company plans to invest ₹1,800 crore to establish a manufacturing facility near Bharuch, Gujarat, which is expected to be commissioned by December 2026. This initiative falls under UltraTech’s Building Products Division and has been approved by the board of the Aditya Birla Group firm.

With this foray, UltraTech aims to capitalize on the increasing demand for high-quality wires and cables across residential, commercial, infrastructure, and industrial sectors. The market for wires and cables has witnessed a robust revenue CAGR of approximately 13% between FY19 and FY24, driven by rising urbanization, infrastructure development, and a shift from unorganized to organized players. By leveraging its expertise in building materials and strong distribution network, UltraTech intends to position itself as a key player in this growing segment.

Kumar Mangalam Birla, Chairman of the Aditya Birla Group, emphasized the company’s vision, stating, “Our entry into the wires and cables segment aligns with our strategy of providing end-to-end solutions to our customers in the construction sector. While we continue to focus on strengthening our core cement business, this expansion reinforces our commitment to enhancing the overall building ecosystem.”

UltraTech Cement recently achieved a significant milestone by surpassing 175 million tones per annum (MTPA) of cement production capacity in India. The company is on track to become the world’s largest cement producer by sales volume (excluding China). As part of its long-term vision, UltraTech remains dedicated to delivering high-quality, sustainable building materials that contribute to the growth of a “Viksit Bharat” (Developed India).

Author: Ekta Bhurat