Third Wave Coffee celebrates OnePlus’ anniversary with a new campaign

Third Wave Coffee celebrates OnePlus’ anniversary with a new campaign

OnePlus India and Third Wave Coffee Unite for #OnePlusBrewmance: A Celebration of Creativity, Community, and Craftsmanship

Marking OnePlus India’s 11th brand anniversary, the global tech leader has partnered with Third Wave Coffee to create #OnePlusBrewmance, a campaign celebrating shared passions for innovation, quality, and community. Launching on December 7, this collaboration promises a blend of technology and coffee that redefines how both brands engage with their audiences.

A Partnership Rooted in Shared Values
The campaign showcases how two seemingly different industries—tech and coffee—can converge to create meaningful experiences.

Rajat Luthra, CEO of Third Wave Coffee, shares:
“At Third Wave Coffee, we believe in creating meaningful connections through shared experiences. #OnePlusBrewmance is not just about celebrating milestones; it’s about exploring the intersection of coffee and technology in innovative ways. This campaign unites two communities passionate about quality and innovation, and we’re excited to provide a platform for inspiring engagement.”

Ishita Grover, Director of Marketing, OnePlus India, highlights the synergy:
“Innovative tech and a steaming cup of coffee are two things that fuel a great start to most of our days. We’re thrilled to celebrate 11 years of OnePlus’ ‘Never Settle’ journey in collaboration with Third Wave Coffee. Through #OnePlusBrewmance, we aim to create unforgettable experiences that unite the OnePlus and Third Wave communities over groundbreaking technology and exceptional coffee.”

Key Experiences in #OnePlusBrewmance
#TakeAShot Contest
A social media contest inviting the OnePlus community to share their favorite moments enjoying Third Wave Coffee. Participants can showcase their creativity through photography and storytelling, strengthening the bond between the two communities.

Phone Photography Workshop
Photography enthusiasts can join exclusive workshops where they’ll learn to capture stunning moments using high-performance OnePlus smartphones. These sessions focus on leveraging advanced smartphone features for creative expression.

Co-Branded Merchandise
Limited-edition merchandise blending the aesthetics of both brands will be available. These exclusive products symbolize the shared spirit of craftsmanship and innovation.

Special Offers
The campaign includes exclusive deals for customers of both brands, further enhancing the sense of community and appreciation.

Why #OnePlusBrewmance Matters
Celebrating Community: The campaign brings together tech enthusiasts and coffee lovers, offering them opportunities to connect and celebrate their shared passions.
Innovating Experiences: By combining technology and coffee culture, this partnership creates a unique space for creativity and engagement.
Strengthening Brand Loyalty: The collaboration deepens connections with loyal customers by offering exclusive experiences, merchandise, and workshops tailored for their needs.
Anticipated Impact
#OnePlusBrewmance is set to leave a lasting impression, elevating the brands’ commitment to enriching consumer experiences and redefining how communities interact with their favorite products.

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Author: Sania Khan