Tata CLiQ, one of India’s leading e-commerce platforms, has rebranded as Tata CLiQ Fashion, marking a significant shift towards a fashion-centric approach. This rebranding transforms the platform from a broad marketplace to a specialised destination focusing on fashion and lifestyle categories such as apparel, footwear, watches, accessories, beauty, gadgets, and home goods. The brand has also introduced a new manifesto, packaging, and refreshed app and web experiences to appeal to consumers seeking the latest in fashion.

The rebrand represents Tata CLiQ’s transformation into a fashion-first platform, positioning it as the go-to e-commerce destination for fashion lovers. The updated visual identity is designed to inspire consumers to explore their unique identities while providing innovation, excellence, and responsibility in every aspect of the shopping experience.

The new logo features a vibrant colour palette of Rose Pink and Cerulean Blue, delivering a dynamic, modern appeal. The bold typeface of “Fashion” complements the sharpness of ‘TATA’ with the rounded form of ‘CLiQ’, creating a sleek, contemporary look. Every customer touchpoint, from the app and website to packaging, reflects this refreshed visual identity.

Gopal Asthana, CEO of Tata CLiQ, commented, “Our new brand identity reflects our dedication to offering the best of fashion, curated for our consumers’ evolving needs. This pivot enables us to lead in the fashion category and empower consumers to express their unique style. We aim to elevate fashion as a form of self-expression, delivering a refined, personalised, and cutting-edge online shopping experience.”

With over 6,000 brands to choose from, the platform now offers curated stores for various occasions, styles, and consumer preferences. Some of the unique stores include:

Sneaker Store: The ultimate destination for the latest in footwear.
Indie Finds Store: Handpicked items from homegrown and emerging brands.
Lingerie Store: Lingerie designed for confidence, comfort, and style.
Tata CLiQ Palette: A curated range of beauty products now available on the app.
Tata CLiQ Fashion’s rebranding reflects its commitment to enhancing the shopping experience, offering a fashion-forward approach for consumers looking to express their individuality.

Author: Srishti Pandey