TATA AIG General Insurance has launched its heartwarming campaign, With You Like Family, With You Always, capturing the essence of love, care, and unwavering support within families. The campaign beautifully reflects the often unspoken yet deeply felt assurance that loved ones are there for you, no matter the stage of life. Focusing on the subtle but powerful bond between father and son, the film highlights how care evolves over time, from a protective embrace to mutual support in later years.

The campaign, crafted by TBWA, traces the journey of a father and son through different phases of life. It begins with a tender moment where the father holds his young son in a protective hug, symbolizing the foundation of love. As the son grows, the father continues to guide him through education and career milestones. Eventually, the roles reverse, with the son taking on the responsibility of caring for his aging father. The film beautifully showcases how real protection lies not just in grand gestures, but in the everyday moments that strengthen relationships.

Shekhar Saurabh, Senior Vice President and Head of Marketing at TATA AIG, shared, “This campaign underscores the quiet bond between a father and son—a relationship often not expressed, but always felt. Our aim is to reflect how, as consumers, people silently and unconditionally care for their families at every stage of life. TATA AIG stands with them, offering solutions that help ensure the well-being of their loved ones. With You Like Family, With You Always captures this commitment, highlighting how TATA AIG health insurance, much like family, is a constant source of support in life’s uncertainties.”

Govind Pandey, CEO of TBWA, added, “Family is the first place we experience unconditional love, and it’s also where we find the most dependable support during tough times. TATA AIG Health Insurance provides that same sense of security and reassurance. The campaign aims to cut through the usual noise in the insurance sector, focusing on the true essence of protection—what really matters to families.”

The campaign will be rolled out nationwide, reaching audiences through television, digital platforms, social media, OTT, and outdoor advertising. It will also be available in six regional languages, ensuring a broad and inclusive impact.

Author: By Levina Joseph