Lotus Herbals launches a high-impact multimedia campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, highlighting its lightweight, breakout-free, and no-white-cast formula. The campaign targets Gen Z and millennials across OTT, TV, social media, and in-store promotions.
Directed by Shoojit Sircar, the latest Daawat® campaign brings together Bollywood icons Shah Rukh Khan and Zeenat Aman for a cinematic take on the art of hosting.
Godrej Professional, a salon-first haircare brand under GCPL, is expanding its presence to 30,000 salons in the next 2-3 years. With over five decades in hair colouring, the brand follows a B2B2C model, empowering stylists as key influencers. Collaborating with top hairstylists like Yianni Tsapatori and Najeeb Ur Rahman, it offers expert-led training and specialized salon treatments. Salon sales contribute 80% of its revenue, with e-commerce growing post-pandemic. Actress Sharvari represents the brand’s colour range, Dimensions. Future innovations include low-ammonia and ammonia-free colours. Digital marketing remains a priority, engaging both stylists and consumers.
Comedian Harsh Gujral’s cryptic retirement announcement turned out to be an epic April Fool’s prank, revealing the final leg of his hit tour, ‘Jo Bolta Hai Wohi Hota Hai.’ Fans can catch his last performances of this iconic set, with tickets now live on BookMyShow!
Real estate brands are increasingly leveraging celebrity endorsements to boost visibility, build trust, and expand beyond local markets. With stars like Shah Rukh Khan, Amitabh Bachchan, Hrithik Roshan, and Rashmika Mandanna representing major developers, these campaigns are driving buyer confidence, attracting investors, and enhancing brand recall.
It is the 10th year of the actress being the Unilever ice cream brand’s face in India.
