Advertising News Parle Products is on a mission to make ‘Parle Marie’ roll off your tongue
A high-frequency ad push aims to shift consumer lingo but not everyone is enjoying the repetition.
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Brandvibez Top Headlines
Advertising News Parle Products is on a mission to make ‘Parle Marie’ roll off your tongue
Our competition is Netflix from other countries, says Monika Shergill
Relaxo products now available on Blinkit, Zepto & Swiggy Instamart
Shah Rukh Khan and Sunfeast Dark Fantasy celebrate the power of imagination in its latest campaign
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Our competition is Netflix from other countries, says Monika Shergill
At the Future of Video India summit, Netflix India’s VP Monika Shergill revealed that the platform’s biggest competition isn’t local rivals or even sleep — but Netflix in other countries. With a unique “weekend reads” model, a focus on emotional storytelling, and a hybrid strategy blending local and global content, Netflix India aims to win the hearts of Indian viewers by prioritizing quality, speed, and human connection.
Relaxo products now available on Blinkit, Zepto & Swiggy Instamart
Relaxo Footwears has made its products available on quick commerce platforms across major Indian states including Delhi, Karnataka, Andhra Pradesh, Haryana, Uttar Pradesh, Maharashtra
Shah Rukh Khan and Sunfeast Dark Fantasy celebrate the power of imagination in its latest campaign
The digital campaign conceptualised by FCB Ulka consists of a poem narrated by SRK and penned by lyricist Swanand Kirkire.
Sourav Ganguly reappointed as Chairperson of ICC Cricket Committee
The ICC has reappointed Sourav Ganguly as Chairperson of the Men’s Cricket Committee, alongside a dynamic panel including VVS Laxman, Temba Bavuma, Desmond Haynes, Hamid Hassan, and Jonathan Trott. In parallel, a task force has been launched to support displaced Afghan women cricketers, and Catherine Campbell will lead the newly formed Women’s Cricket Committee, marking a strong step forward in global cricket leadership and inclusivity.
Gen Z and Career Ambition: Insights from Naukri’s Latest Advertising
Naukri.com’s new ad campaign, in collaboration with Lowe Lintas, targets Gen Z with the message “All’s fair when you love your career,” showcased through two short films depicting young professionals confidently leaving jobs for better opportunities. The campaign challenges stereotypes about Gen Z’s workplace attitudes, supported by research into their motivations. While acknowledging the fluidity of the job market, Naukri emphasizes its support for individuals making career changes driven by ambition, with early positive responses to the campaign reported.
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