Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions
Hyundai Spotlight is the brand’s bold move from carmaker to culture shaper. In partnership with Universal Music Group, it showcases young Indian musical talent through original songs and live concerts. With over 150M+ YouTube views and exclusive gigs for Hyundai owners, it’s turning the brand into a lifestyle experience for aspirational, music-loving youth.
It’s not just marketing—it’s an emotional connection on wheels.
Spotlight proves Hyundai isn’t just selling cars, it’s creating culture.
