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BHIM Launches ‘Paison Ki Kadar’ Campaign to Reinforce Its Identity as ‘Bharat Ka Apna Payments App’

BHIM Launches ‘Paison Ki Kadar’ Campaign to Reinforce Its Identity as ‘Bharat Ka Apna Payments App’

ChatGPT said:
BHIM’s new campaign ‘Paison Ki Kadar’ highlights India’s deep-rooted values around money, positioning it as Bharat Ka Apna Payments App. With BHIM 3.0, it brings enhanced features and a trusted, user-friendly experience for every Indian.

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Joy & KKR announce partnership for the fourth time with a campaign challenging masculinity stereotypes

Joy Personal Care’s latest IPL campaign with Kolkata Knight Riders challenges stereotypes around masculinity, encouraging men to embrace skincare and grooming without compromising their sporty image. Featuring a dynamic rap video with KKR players, the campaign promotes self-care as a sign of strength and confidence—on and off the field.

Chinese Wok focuses major marketing push on IPL, allocates 60-70% of Q1 budget

Chinese Wok focuses major marketing push on IPL, allocates 60-70% of Q1 budget

Chinese Wok goes all-in on IPL with a spicy campaign and a Rs 99 bowl to bowl over young, cricket-loving India.

Madhavbaug Partners with Sonu Sood for Powerful New TVC Promoting Holistic Cardiac Care

Madhavbaug Partners with Sonu Sood for Powerful New TVC Promoting Holistic Cardiac Care

Madhavbaug’s new TVC, featuring Sonu Sood, champions the power of Ayurveda in reversing lifestyle diseases through holistic, non-invasive care. The campaign, Health Ki Ghar Wapsi, inspires Indians to reclaim their health naturally.

Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions

Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions

Hyundai Spotlight is the brand’s bold move from carmaker to culture shaper. In partnership with Universal Music Group, it showcases young Indian musical talent through original songs and live concerts. With over 150M+ YouTube views and exclusive gigs for Hyundai owners, it’s turning the brand into a lifestyle experience for aspirational, music-loving youth.
It’s not just marketing—it’s an emotional connection on wheels.
Spotlight proves Hyundai isn’t just selling cars, it’s creating culture.

After McDonald’s, Burger King launches a Korean menu

After McDonald’s, Burger King launches a Korean menu

The brand has launched a campaign to support the new offering, which has been executed by Havas India.