ICC and Unilever partner to support the growth of women’s cricket
Unilever’s personal care brands, including Rexona and Dove, have become the ICC’s first dedicated commercial partner for women’s cricket until 2027. This partnership aims to grow the women’s game globally, starting with the ICC Women’s Cricket World Cup 2025 in India. It includes major tournaments like the Women’s T20 World Cups and the inaugural Women’s Champions Trophy in 2027. Rexona will drive initiatives to support women in sports, including the Flag Bearers programme and criiio festivals. ICC leaders hailed the deal as a game-changer for women’s cricket. Unilever International spearheaded this collaboration to promote inclusivity and participation. The partnership will also focus on women’s hygiene education and grassroots development. This marks a major step in advancing the global appeal of women’s cricket.
