Kickin’ it corporate: Standard Chartered Cup scores big for brand bonding
Sumeet Singla, Head of Corporate Affairs, Brand, and Marketing for India & South Asia at Standard Chartered Bank, emphasizes the significant role the football tournament plays in bringing together corporate teams from across India. The tournament is not just a platform for sports, but also a valuable opportunity for businesses to foster camaraderie and strengthen brand connections. Through friendly competition and team spirit, participants from diverse industries can build stronger professional relationships, while enhancing teamwork and collaboration.
Singla highlights that the tournament helps in promoting a sense of unity among employees, giving them a chance to engage in a non-work environment and establish bonds beyond the workplace. For brands, it offers the perfect opportunity to showcase their corporate culture, connect with potential clients, and engage with a wider audience in a fun and interactive way. Additionally, the event helps businesses to humanize their brands, creating positive impressions and a stronger emotional connection with both employees and customers alike.
