Deconstruct’s latest digital campaign redefines sunscreen for young Indian consumers with humor, real-life settings, and relatable storytelling. Featuring its lightweight Gel Sunscreen, the brand tackles common sun protection barriers and promotes effortless skincare through multilingual content across digital platforms during IPL season.
With the launch of its premium i9000 Prestige Ultra shavers, Philips is transforming the Indian grooming landscape by combining global innovation, smart technology, and a bold experiential marketing approach tailored to modern Indian men.
Alcon introduces PRECISION1, India’s first contact lens with SmartSurface technology, designed to provide up to 16 hours of comfort for digital users and active individuals. With its innovative lens design, PRECISION1 delivers superior hydration, clarity, and long-lasting comfort, making it the ideal choice for those seeking all-day performance. Learn how this cutting-edge lens is revolutionizing vision care in India.
Coca-Cola Achieves Record Growth in India
In Q1 2025, Coca-Cola reported double-digit volume growth in India, driven by strong performance from Coca-Cola and Thums Up. The company executed its largest-ever activation, serving 180 million beverages through mobile stations and refreshment zones. With 350,000 new retail outlets added, India emerged as a key growth driver, even as global revenue declined 2% and NARTD segment faced headwinds.
India’s e-retail media sector is booming, driven by the rapid rise of Q-commerce — ultra-fast, hyperlocal delivery platforms like Zepto, BlinkIt, and Swiggy Instamart. Growing at 30–50% annually, Q-commerce is reshaping consumer behavior with convenience and immediacy, while offering brands powerful, intent-driven advertising opportunities. With high purchase intent, localized reach, and real-time analytics, Q-commerce is fast becoming a game-changing marketing channel in India’s digital retail landscape.
Crocs has named Bollywood star Rashmika Mandanna as its global brand ambassador from India, launching the campaign “Your Crocs. Your Story. Your World.” to promote self-expression through its Classics collection and Jibbitz™ charms. The initiative aims to deepen brand engagement across India through a 360-degree marketing approach.
