Britannia has revamped its Gobbles cake range with a softer, tastier recipe and fresh new packaging. To promote the upgrade, the brand launched the fun campaign “Badey Badon Ko Pighla De” featuring CID stars Shivaji Satam and Dayanand Shetty as cake investigators who melt at the taste of the new Gobbles. The campaign, created by Schbang, humorously highlights how even the toughest can’t resist the deliciously soft cakes.
Alphabet posted strong Q1 2025 results with $90.2B in revenue, driven by AI innovation, Google Cloud’s 28% growth, and rising subscription services. Net income surged 46%, boosted by Gemini 2.5’s AI rollout and increased ad performance.
Yahoo has expressed interest in acquiring Google’s Chrome browser if ordered to divest amid the ongoing antitrust trial.
Herbalife India Launches ‘Sleep Enhance’ with Saffron Extract to Support Better Sleep and Morning Calm in a Digitally Driven, Sleep-Deprived Nation
Pizza Hut India has launched its new “Juicylicious Pizza Range” to address customer complaints about dry, bland pizzas. Featuring traditional Indian-inspired sauces—Kadhai, Royal Spice, and Southern Chilly—the new offerings are marinated before baking for enhanced flavor and moisture. This move is part of a broader menu revamp with 16 new items and a nationwide marketing campaign, including a sports partnership with the IPL. The initiative emphasizes local taste, texture, and a bold brand refresh tailored to Indian consumers.
Flipkart’s new summer sale campaign, *’SASA LELE’*, created with FCB Kinnect, takes a quirky, meme-inspired approach to advertising. Featuring a catchy jingle, rhythmic visuals, and a theatrical product showcase, the campaign replaces traditional sale slogans with the memorable phrase “SASA LELE.” Targeting digital audiences, it leans into humor and pop culture to stand out. With early access for Flipkart Plus members on May 1 and the full sale launching May 2, the campaign aims to make the sale not just visible, but unforgettable.
