A New Chapter in Period Care: Stayfree Launches Tampons by o.b. in India

Periods are deeply personal. No two women go through them the same way. Some of us battle heavy flow and stains. Others deal with constant wetness, discomfort, or chafing. And many of us have just gotten used to planning our lives around our periods. But what if we didn’t have to?

Stayfree, a name Indian women have trusted for generations, is stepping into a new phase of menstrual care—with the launch of Stayfree Tampons by o.b.. This new addition brings together the trusted expertise of o.b.’s tampon technology with Stayfree’s powerful presence and deep understanding of Indian women’s needs.

Why now? Because it’s time. It’s time we have real choices. It’s time more of us discover the freedom of tampons.

Designed by a female gynaecologist, these tampons are made with Dynamic Fit™ technology and a SilkTouch™ cover—fancy names, yes, but they mean something important. It means the tampon gently adapts to your body. It means soft, smooth comfort. It means up to 100% leakage protection. And it means you can move, stretch, dance, swim, and live—without feeling like your period is in control.

Because your period shouldn’t stop you from living your life.

For so many women in India, tampons still feel like a mystery—or worse, something to fear. “Will it hurt?” “Can it get stuck?” “Do I need to change it every hour?” “Can virgins use tampons?” These are real, valid questions. And Stayfree is answering them—loudly, proudly, and honestly.

To help break the myths and ease the hesitation, Stayfree has launched a new digital campaign, created in collaboration with the DDB Mudra Group. The films are short, sharp, and full of real talk—because real women deserve real answers. They speak directly to concerns like leakage, discomfort, staining, and sudden flows. And they offer a clear alternative: a tampon that fits your body and your life.

You’ll find the campaign across YouTube, Instagram, and other digital platforms where conversations are already happening. And Stayfree isn’t doing it alone. They’ve partnered with women’s health experts, national and regional influencers, and period-positive voices to amplify the message.

Because this isn’t just a product launch. It’s a movement.

Manoj Gadgil, business unit head of essential health and vice president of marketing at Kenvue India, shared the heart behind this launch:

“At Stayfree, we understand that every woman experiences her period differently, and no two days feel the same. That’s why we offer a wide range of products—so women can choose what works best for them. Stayfree Tampons by o.b. are here to liberate women from constant period reminders. You can wear what you want. Move how you like. Even go for a swim! That’s what freedom should feel like.”

It’s a powerful statement—because for many of us, periods have always come with a list of don’ts. Don’t wear white. Don’t exercise too hard. Don’t swim. Don’t sleep peacefully. Tampons change that. They let you say yes to all the things you’ve had to put on hold. And Stayfree wants every woman to experience that for herself.

Harshada Menon and Siddhesh Khatavkar, executive creative directors at DDB Mudra, explained the campaign’s heart:

“Tampons are a great period option. But many girls hesitate to even try them. So we took all the doubts and questions young women have—and tried to answer them in a way that’s fun, relatable, and most importantly, reassuring.”

And when things are presented with honesty and warmth, they resonate. Because information is power—and power is what women need when it comes to their bodies.

Stayfree Tampons by o.b. are now available in two variants:

Regular flow: packs of 10 and 20 tampons

Super flow: pack of 10 tampons

So whether it’s your first time trying a tampon or you’ve used them before and want a trusted brand in India—you’ve now got a new option, made just for you.

Periods aren’t going anywhere. But the way we handle them? That’s changing. With Stayfree Tampons by o.b., more women can step into their cycles with comfort, confidence, and freedom.

Because it’s not just about managing periods. It’s about living life—uninterrupted.

Author: Saloni Dangi