These short, captivating ad commercials, aim to highlight the brand’s widespread appeal while promoting the upbeat positioning synonymous with the brand.

The campaign brings together the impeccable charm of Salman along with the lighthearted humour of Varun Sharma, known for his spot-on comic timing. Each commercial is a celebration of SOMANY’s emphasis on quality, resilience, and style, echoing the values of its brand ambassador.
Salman Khan stars in AVs that spotlight SOMANY’s innovative products, like the VC Shield and SOMANY Max, highlighting their unique features and durability.

In tandem, Varun Sharma lends his flair to the campaign, bringing to life the brand’s popular product lines, including Durastone tiles, Ezy Fix Adhesives, Slipshield, and Tempshield tiles. His natural wit and relatability make these ads engaging, accessible, and memorable, kindling SOMANY’s connection to the everyday lives of its consumers.
Speaking about the new campaign, Anshuman Chakravarty, Head of Marketing at Somany Ceramics, shared, “We’re thrilled to have Salman and Varun as the faces of this campaign. Their unique personalities bring a wonderful blend of strength and approachability, resonating perfectly with SOMANY’s philosophy.

“Through this campaign, we want to reinforce our focus on quality and our deep-rooted connection with the Indian market. Both the actors truly embody the essence of ‘Zameen Se Judey,’ and we believe their association will further strengthen our bond with consumers,” Chakravarty said.

This campaign is designed to reflect SOMANY’s versatile product portfolio, appealing to diverse audiences and enhancing brand visibility across digital and traditional platforms. By pairing the gravitas of the superstar along with the affable charm of Varun Sharma, SOMANY has crafted a campaign that resonates with the Indian spirit — grounded, resilient, and full of life.

With this initiative, SOMANY continues to solidify its position as a market leader, further building upon its positioning to offer durable, stylish, and innovative solutions for Indian homes. As the brand steps into a new era of growth, this star-studded campaign is sure to leave a lasting impact on audiences across the nation.

Author: Srishti Pandey