This Valentine’s Day, SNICKERS is here to remind everyone that while love may be in the air, hunger often sneaks in too! With their latest campaign, Hungry Third Wheels, SNICKERS humorously captures the antics of those well-meaning but out-of-place friends who can’t resist tagging along during their couples’ romantic moments. Whether it’s photobombing a selfie or crashing a cozy date, these “third wheels” aren’t acting out of character—they’re just hungry!

The campaign revolves around the idea that being a third wheel isn’t just about hanging around; it’s often a result of hunger taking over. These well-meaning friends unknowingly intrude on their couple friends’ special moments. SNICKERS offers the perfect solution: a satisfying SNICKERS bar, reminding them that they’re not themselves when they’re hungry.

This Valentine’s week, SNICKERS launched a series of digital films as part of their social media campaign, humorously showcasing the behavior of hungry third wheels. The first film, Milkshake, features a romantic moment where a couple is sharing a milkshake, only to have a third wheel join them unexpectedly. What was meant to be a sweet moment quickly turns into a hilarious three-way slurp fest, leaving everyone in an awkward yet funny situation.

The second film, Selfie, takes place when a couple tries to capture a romantic selfie, but their moment is photobombed by a third wheel who mysteriously appears in the shot, leaving the couple looking bewildered and frustrated. The third film, Movie Night, shows a couple cuddling up on the couch for a romantic movie, only to have their third wheel grab the remote and change the channel, completely interrupting the cozy atmosphere with action-packed music.

Each film highlights the classic antics of a third wheel, but with a humorous twist, ending with a SNICKERS bar coming to the rescue. The ad reminds viewers that hunger can make anyone act out of character, and sometimes, all it takes is a SNICKERS to get back to being yourself. The campaign resonates with anyone who has ever had a third wheel in their life or been one themselves, encouraging viewers to tag their “hungry third wheels” and remind them that a SNICKERS can restore the romance.

Commenting on the campaign, Himanshu Gupta, marketing lead for Filled Bars at Mars Wrigley India, shared, “We believe that hunger can make people do things they wouldn’t normally do. This Valentine’s Day, we’re shining a light on the often-overlooked third wheels who add their own unique flavor to every love story. With our Hungry Third Wheels campaign, we’ve added humor to the season of love, reminding everyone that sometimes, all you need is a SNICKERS® to get back to being yourself.”

The Hungry Third Wheels campaign brings a fun and relatable perspective to Valentine’s Day, highlighting the hilariously awkward moments that come with being the extra person in a romantic situation. Whether it’s photobombing, crashing dates, or interrupting quiet moments, the campaign invites viewers to laugh along and share their own experiences with third wheels. And, of course, SNICKERS is there to save the day, turning hunger-driven chaos back into smooth sailing with the familiar taste of a SNICKERS bar.

This Valentine’s Day, SNICKERS invites everyone to recognize when hunger is at the root of their less-than-ideal behavior and offers the simple solution to turn things around: a SNICKERS. After all, even third wheels deserve to be themselves, especially when they’ve got a SNICKERS in hand!

Author: Uma Purandare