Skechers has officially signed Jasprit Bumrah, one of India’s premier fast bowlers, to its growing lineup of cricket athletes. The Mumbai Indians and Team India pacer will now compete wearing Skechers Cricket footwear and feature in Skechers’ performance and lifestyle marketing campaigns. He joins Ishan Kishan and Yastika Bhatia, who have been using Skechers footwear for the past year. With this move, Skechers further strengthens its commitment to cricket innovation, athlete performance, and the evolving sports culture in India.

Expressing his excitement about the partnership, Jasprit Bumrah shared that he joined the Skechers family because of their ability to blend comfort with cutting-edge innovation. He highlighted that Skechers’ wide range of offerings makes them a perfect fit for athletes who prioritize performance without compromising on style, especially for bowlers like himself. He expressed his pride in representing a brand that aligns with his approach to both cricket and life. As one of the most lethal bowlers in world cricket, Bumrah will now experience Skechers’ advanced footwear technology, designed to enhance stability, grip, and overall performance on the field.

Rahul Vira, CEO of Skechers South Asia, emphasized that Bumrah’s relentless pursuit of excellence perfectly aligns with Skechers’ commitment to innovation and performance. He noted that adding Bumrah to the Skechers family strengthens their stellar roster of ambassadors, including Yastika Bhatia and Ishan Kishan. He further stated that the Skechers team of athletes showcases how the brand’s signature ‘Comfort That Performs’ in Skechers Cricket footwear can help players at any level elevate their game. With this expansion, Skechers continues to make significant strides in the cricket space, aiming to shape the future of sports culture in India.

The Skechers Cricket range is designed with high-performance athletes in mind, offering full spike and half spike options to cater to different playing styles. The Skechers Cricket Elite model features 11 metal spikes, ensuring excellent traction and stability, making it an ideal choice for fast bowlers and players who require maximum grip. On the other hand, the Skechers Cricket Blade comes with seven metal spikes, providing a balanced combination of grip and agility for quick movements and precise actions on the field. By integrating cutting-edge footwear technology, Skechers continues to offer cricket players superior support, durability, and style.

Skechers has been expanding its presence across various sports, with an impressive roster of athletes from different disciplines. In addition to cricket, the brand’s global athlete lineup includes football stars like Sunil Chhetri, Harry Kane, Baris Alper Yilmaz, Mohammed Kudus, and Isco Alarcón, as well as basketball players like Joel Embiid, Julius Randle, Terance Mann, Norman Powell, and Rickea Jackson. Skechers also sponsors elite athletes in golf, pickleball, and Major League Baseball, including Matt Fitzpatrick, Brooke Henderson, Tyson McGuffin, Catherine Parenteau, Clayton Kershaw, and Aaron Nola. This diverse representation underscores Skechers’ commitment to sports innovation and style.

The Skechers Cricket shoe collection is now available at select Skechers retail stores and online, offering athletes and cricket enthusiasts the opportunity to experience world-class performance footwear. With Jasprit Bumrah now part of the Skechers family, aspiring players and professionals alike can look forward to enhanced performance, comfort, and innovation in their cricket gear

Author: Sathya Udaiyar