Since its debut in 2021, Shark Tank India has provided emerging brands with a unique opportunity to pitch their business ideas to investors and gain widespread visibility. This season, the show has partnered with Swiggy Instamart to bridge the gap between TV exposure and real-time product availability, allowing customers to get products from featured brands delivered in just 10 minutes.

Swiggy’s Instamart platform has made it easier for both new and established brands to reach a wider audience across tier-1 and tier-2 cities. Entrepreneurs like Sahil Vohra from The Naturik Co. and Radhika Rajpal of Patch Up have praised the smooth onboarding process with Instamart, which has helped them scale their businesses without significant costs. Go Zero, a low-sugar ice cream brand, saw a 2X increase in sales after their appearance on the show, with demand so high that they sold out within minutes.

In addition to expanding national reach, the collaboration with Swiggy Instamart has provided brands with greater visibility on the app, leading to higher product impressions and conversions. Go Zero, for example, offered promotions like a buy one, get one deal, driving more customers to their products.

This season, Shark Tank India has shifted to an exclusive digital model on Sony LIV, offering new episodes to subscribers. The transition has encouraged viewers to explore products featured on the show, further boosting brand growth. Notable brands, including The Select Aisle and Bold Care, have seen over 100% growth in orders.

In a special move, Shark Tank India aired a Divyang Special episode focused on promoting innovation among specially-abled entrepreneurs, highlighting accessibility-driven concepts.

The partnership between Shark Tank India and Swiggy Instamart has proven that even without a deal on the show, consumer demand can drive success, making it easier for emerging brands to thrive in a competitive market.

Author: Uma Purandare