SEIKO, the renowned Japanese watch brand, has announced its exciting partnership with Royal Challengers Bengaluru (RCB) for the much-anticipated T20 Season 2025. As part of this collaboration, SEIKO will commemorate key moments throughout the season through co-branded campaigns and immersive fan experiences, strengthening its connection with cricket enthusiasts and reaffirming its commitment to sports. The partnership is a testament to SEIKO’s dedication to precision, innovation, and performance, qualities that perfectly align with the ethos of Royal Challengers Bengaluru.

For decades, SEIKO has been at the forefront of sports timekeeping, consistently pushing the boundaries of innovation to ensure accuracy and excellence in various sporting events worldwide. Now, with this new alliance with RCB, SEIKO is stepping into the heart of the cricketing world, engaging with one of the most passionate fan bases in the sport. Cricket is not just a game but a celebration of skill, resilience, and perseverance, values that both SEIKO and RCB deeply resonate with. Through this collaboration, SEIKO aims to elevate the fan experience by integrating high-precision timekeeping, exclusive events, and unique engagement opportunities, making every moment of the T20 season even more memorable.

Sharing his thoughts on the partnership, Niladri Mazumder, President and COO of SEIKO India, expressed his excitement about this collaboration. He stated, “SEIKO has a longstanding legacy in sports, built on precision, innovation, and performance—qualities that mirror the ethos of Royal Challengers Bengaluru. Our partnership with them is a natural extension of our commitment to excellence, and we are proud to be associated with a team that exemplifies resilience and performance. This collaboration allows us to engage with cricket enthusiasts in a meaningful way, reinforcing SEIKO’s presence in the world of sports.”

SEIKO’s commitment to sports is evident through its history of pioneering timekeeping innovations, having been an official timekeeper for numerous global sporting events. The brand’s unwavering focus on delivering accuracy and reliability makes it a perfect match for a sport like cricket, where every second and every moment counts. With T20 cricket evolving into one of the most thrilling formats of the game, the importance of time, precision, and performance has never been more significant. SEIKO’s partnership with RCB marks a new chapter in the brand’s journey, bringing cutting-edge watchmaking expertise into the cricketing universe.

RCB, known for its fearless approach, electrifying performances, and passionate fan base, embodies the spirit of determination and excellence. Over the years, the team has garnered a massive following, with supporters from all over the world rallying behind their favorite players. With SEIKO joining forces with RCB, the upcoming T20 season is set to be an unforgettable experience, filled with time-stamped moments of glory, strategic gameplay, and adrenaline-fueled action.

Rajesh V Menon, COO of Royal Challengers Bengaluru, also expressed his enthusiasm for this partnership, stating, “RCB is renowned for pushing boundaries and delivering unforgettable experiences for our fans. We are thrilled to partner with SEIKO to mark the celebration of cricket, forever etched in time.” His statement reinforces the shared vision of SEIKO and RCB—to create iconic moments that fans will cherish for years to come.

As the T20 Season 2025 approaches, SEIKO and RCB are gearing up to introduce a range of exciting fan engagement activities, exclusive product launches, and special timepieces dedicated to cricket lovers. Whether it’s capturing the crucial last-second thrillers, remarkable centuries, or game-changing wickets, SEIKO will be at the heart of it all, ensuring that every moment is precisely measured and celebrated.

In an era where sports and technology go hand in hand, this partnership stands as a shining example of how innovation in watchmaking can seamlessly blend with the electrifying world of cricket. Fans can expect a fusion of precision engineering and sporting excellence, as SEIKO’s unmatched craftsmanship aligns with RCB’s quest for victory. With cricket fever reaching new heights every season, SEIKO’s presence in the game underscores the growing intersection between luxury, sports, and timekeeping excellence.

From the first ball to the final over, SEIKO will be there to mark every milestone—be it a record-breaking performance, a stunning comeback, or a breathtaking six. The brand’s ability to capture the essence of time and the unpredictability of sports makes this collaboration a natural fit, one that will leave an indelible mark on the cricketing world. Fans of both SEIKO and RCB can look forward to an exhilarating season, where every second counts and every moment is etched in time.

Stay tuned for more updates as SEIKO and RCB redefine timekeeping in cricket! 🏏⌚🔥

Author: Sathya Udaiyar