Badminton Icon Saina Nehwal Joins Naarica as Investor & Brand Ambassador to Revolutionize Menstrual Hygiene
Naarica, a pioneering menstrual hygiene brand, has announced a strategic partnership with badminton champion Saina Nehwal, who joins as both an investor and brand ambassador. This collaboration strengthens Naarica’s commitment to redefining intimate wear and improving access to sustainable, high-performance menstrual care solutions for women across India.
Tackling the challenges of outdated and impractical underwear, Naarica is transforming functional intimate wear with a blend of international design and Indian manufacturing. The brand offers eco-friendly, high-quality menstrual products that prioritize comfort, convenience, and sustainability—ensuring women never have to compromise on their well-being.
Despite the menstrual hygiene market in India growing at an impressive 16% CAGR and expected to reach $522 million by 2025, nearly 50% of menstruating women still lack access to proper sanitary products. Naarica is committed to closing this gap by providing innovative, sustainable period solutions that promote both hygiene and comfort.
Expressing her excitement about the partnership, Saina Nehwal stated:
I am proud to collaborate with Naarica as a strategic investor and brand ambassador. Menstrual hygiene is a crucial yet often overlooked issue in India. Through this partnership, I hope to drive greater awareness and empower women with access to high-quality, sustainable products. This is more than just a business investment—it’s a step toward meaningful change.
Founder Shruti Chand emphasized the significance of this partnership, stating:
Having Saina Nehwal on board is a landmark moment for Naarica. Her strong advocacy will help us reach diverse demographics and educate people about the importance of absorbent intimate wear in menstrual hygiene. This collaboration will enable us to expand our product offerings, scale operations, and reach underserved communities.
Guided by the mantra **USE. WASH. REPEAT.,** Naarica promotes reusable and eco-friendly menstrual care—offering women a cost-effective, reliable, and sustainable choice.
Beyond its innovative products, Naarica nurtures a vibrant community of **Naaris**—women who challenge societal norms, embrace change, and inspire others. Through this partnership with Saina Nehwal, Naarica is taking a significant step toward revolutionizing menstrual care and empowering women across India.
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Author: Ekta Bhurat
