Weddings are a joyous celebration of love, tradition, and new beginnings, with the bride at the center of this cherished journey. From her first twirl adorned in stunning bridal jewelry to the lively beats of celebration surrounding her, every moment reflects her dreams and emotions. Embracing this spirit, Rivaah by Tanishq, a wedding jewelry sub-brand of Tanishq, has partnered with the creative powerhouse Tiger Baby, known for iconic films like *Zindagi Na Milegi Dobara* and *Gully Boy*, to present a wedding anthem titled *Main Keya Hai Hai*. This song captures the rhythm of love, laughter, and pure joy, embodying the magic of the bride’s special day.

For a Rivaah bride, her wedding day is more than just rituals—it’s a grand celebration where dance and music take center stage. Indian weddings are a vibrant gathering of friends and family, creating timeless and precious memories. To encapsulate this essence, Tanishq has collaborated with renowned Bollywood filmmakers Zoya Akhtar and Reema Kagti to create a foot-tapping symphony that resonates with the modern Indian bride.

The soundtrack, composed by Ankur Tewari, reflects the spirit of today’s bride—not just a participant but the storyteller of her own journey, shaping and bringing her dream wedding to life. This marks the first collaboration between Tanishq and Tiger Baby, resulting in a music video that reimagines wedding celebrations for brides-to-be. The video unfolds like a cinematic dream, filled with rich, moody tones and captivating storytelling, drawing viewers into its enchanting narrative.

The Tanishq bride shines with excitement as she walks toward her groom, adorned in the exquisite Rivaah X Tarun Tahiliani 2.0 collection. This collection features intricate gold craftsmanship inspired by Phoolchadar, symbolizing prosperity, and Drape Story, celebrating femininity, with delicate floral and scalloped motifs reflecting Tarun Tahiliani’s signature drapes.

From India to New York, the celebration knows no bounds! A high-energy flash mob turned *Main Keya Hai Hai* into a global dance sensation, with crowds joining in the infectious excitement. With its upbeat rhythm and feel-good vibe, the track has become a wedding favorite worldwide. Tanishq also partnered with influencers, sparking a viral trend on social media as people embraced the melody in their own unique ways.

Speaking about the launch of the *Rivaah X Tiger Baby Music Video*, Pelki Tshering, Chief Marketing Officer of Tanishq, Titan Company Limited, said, “Weddings are a whirlwind of emotions—joy, excitement, and anticipation—with the bride at the heart of it all, living her most special day. Music has always been a key part of Indian weddings, bringing families together in celebration. We wanted to create something truly special for this moment, something that becomes an unforgettable part of your big day. We’re thrilled to share Tanishq’s first-ever music film, a blend of Tiger Baby Records’ creative genius and the artistic elegance of Tanishq’s Rivaah X Tarun Tahiliani collection. We hope brides and their families enjoy this song as much as we enjoyed creating it—a melody that celebrates love, joy, and the magic of weddings.”

Tarun Tahiliani added, “We’re proud of our ongoing collaboration with Tanishq, and the new Rivaah jewelry collection we designed for them is beautifully showcased in the video. Our design process focused on the modern bride, who values tradition while embracing her individuality. The collection combines timeless sophistication with a distinctly India Modern aesthetic, celebrating a woman who is both paradoxical and authentically herself. This essence is perfectly captured in the film, with its thoughtful art direction, styling, and music, all reflecting the spirit of Tanishq’s Rivaah x TT 2.0.”

Tiger Baby shared, “With *Main Keya Hai Hai*, we aimed to capture the essence of a modern Indian wedding—where tradition meets individuality. We’re excited about this collaboration with Tanishq, where the song and visuals showcase that the celebration is not just about the union of two individuals but the merging of their communities, love, and lives.”

Author: Ekta Bhurat