Nasher Miles Teams Up with Rishabh Pant to Redefine Travel with Style

Nasher Miles, a pioneering luggage brand, has launched a vibrant new marketing campaign featuring cricket sensation Rishabh Pant. Unveiled during the IPL auction, the campaign, titled “The Trip Starts with Nasher Miles,” focuses on millennials and Gen Z, blending travel, adventure, and lifestyle into an inspiring narrative. The campaign, crafted by Mumbai-based agency Please See, includes three dynamic ad films showcasing the brand’s Paris, Coorg, and Zanzibar luggage collections.

A Story of Style and Adventure
In each film, Rishabh Pant is seen embracing different travel experiences:

Paris Collection: Rishabh sports a playful Hawaiian shirt that complements the Paris bag, reflecting urban chic with a hint of wanderlust.
Coorg Collection: The rugged outdoors come alive as Pant plans a camping trip, demonstrating the collection’s practicality and flair.
Zanzibar Collection: Fresh from a victory, he’s seen heading to Dal Lake with the Zanzibar bag, capturing the spirit of triumph and serene getaways.
These short films emphasize Nasher Miles’ philosophy of blending functionality with personality, making travel gear an integral part of one’s identity.

Disrupting the Luggage Market
Nasher Miles is not just selling luggage; it’s reimagining travel gear as a statement of style, individuality, and adventure. Co-founder and CEO Lokesh Daga shares,
“Rishabh Pant represents everything our brand stands for – unconventional, bold, and always ready to challenge the status quo. Just as he disrupts cricket with extraordinary shots, we’re disrupting the luggage market by making travel gear a lifestyle choice, not just a functional necessity.”

With a presence in 700 retail outlets and leading e-commerce marketplaces, Nasher Miles is one of India’s fastest-growing new-age brands. Its evolution into an omnichannel presence is underway, with plans to open 3–6 exclusive brand outlets by the end of the financial year, providing a seamless user experience.

The Promise of Adventure
Rishabh Pant’s collaboration goes beyond conventional endorsements. His excitement is palpable as he shares,
“Nasher Miles understands that travel is about the story you create, not just the destination. These bags are more than luggage – they’re your travel companion, reflecting your personality and spirit of adventure.”

Co-founder and Chairman Abhishek Daga echoes the sentiment:
“Our objective is to shift consumer perception. We want to transform luggage from an afterthought to a declaration of travel. With Rishabh, we’re not just selling bags; we’re selling the promise of adventure and self-expression.”

Transforming the Travel Experience
Nasher Miles is carving a unique niche by merging travel gear with lifestyle aspirations. With Rishabh Pant as the face of the campaign, the brand inspires travelers to redefine their journeys as bold, stylish, and unforgettable.

Author: Sania Khan