Rexona, the popular deodorant brand, has made its debut as the associate partner of the Mumbai Indians women’s team for the upcoming Women’s Premier League (WPL). As the official freshness partner, Rexona will provide 72 hours of sweat and odour protection to the players during the T20 Women’s tournament, which begins today and runs through March 15. The tournament will see five teams competing across various cricket venues across the country.

Rexona has consistently championed women in sports, with notable recent partnerships including the FIFA Women’s World Cup and the Saudi Arabian Football Federation (SAFF). By supporting athletes with the confidence and strength to perform at their best, Rexona has become synonymous with everyday protection, ensuring athletes can move freely without worrying about sweat or odour.

Vipul Mathur, Executive Director of Personal Care at Hindustan Unilever, shared his excitement about the collaboration: “We are thrilled to partner with the Mumbai Indians women’s team and bring Rexona’s A-game to the field. This partnership aligns with our core belief that movement has the power to transform lives. With women’s sports now leveling the playing field, Rexona is proud to inspire female athletes to break barriers with confidence and strength.”

Nitin Agarwal, CMO of Unilever International, further emphasized the brand’s mission: “Our partnership with Mumbai Indians is a perfect reflection of what Rexona stands for—pushing limits and striving to achieve one’s full potential. This association not only allows us to engage with a wider audience but also empowers and fosters self-confidence in a new generation of women athletes, helping them realize their true potential.”

By joining forces with the Mumbai Indians women’s team, Rexona is strengthening its commitment to supporting and empowering women in sports, ensuring they can move forward without limits, both on and off the field. Through this partnership, Rexona aims to be an integral part of the success of women athletes, encouraging them to keep moving, breaking barriers, and achieving new heights in their careers.

Author: Uma Purandare