Pulse Candy, owned by the Dharampal Satyapal Group (DS Group), is back with a bang this festive season, following the immense success of last year’s CGI-themed Christmas campaign. The brand continues its creative streak with #TheGreatPulseChase, an adventurous and engaging campaign featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, who are determined to reclaim their beloved Pulse Candy from the mischievous Santa.

Last year, the campaign saw Santa snatching a Pulse Candy from a giant billboard, sparking a thrilling chase that captured audiences’ imaginations. This year, the adventure reaches new heights with a teaser video that sets the stage for an action-packed, humour-filled pursuit. Abhishek and Saurabh’s characters—two loyal Pulse enthusiasts—invite viewers to join the chase and participate in an exciting contest on social media.

Interactive Contest: #TheGreatPulseChase
Participants are encouraged to share their predictions about the unfolding storyline on social media using the hashtag #TheGreatPulseChase. Lucky winners, chosen randomly, will receive online vouchers worth up to ₹5000, adding a layer of excitement and engagement to the campaign. This interactive approach not only builds anticipation for the final reveal but also strengthens Pulse Candy’s connection with its audience.

Storyline: A Year-Long Chase Across India
The teaser hints at the grand adventure that began last year. Abhishek and Saurabh’s characters have spent the past year traveling across India, encountering eccentric characters, overcoming hilarious challenges, and unraveling a conspiracy that threatens the existence of Pulse Candy. With the tagline “Pran Jaaye Par Pulse Na Jaaye,” the campaign underscores their unwavering commitment to reclaim their beloved candy, no matter the odds.

As the story unfolds, audiences can expect:

High-quality CGI visuals: Bringing the chase to life with stunning depictions of India’s diverse landscapes and beyond.
Hilarious moments: The duo’s chemistry and witty banter ensure a laughter-filled experience for viewers.
Festive spirit: The Christmas theme adds a heartwarming touch, making it a perfect holiday campaign.
Innovative Approach to Engagement
The campaign leverages cutting-edge CGI to create a visually immersive experience, paired with a compelling narrative that keeps viewers hooked. The humorous tone, adventurous storyline, and interactive contest ensure wide audience participation and ongoing social media buzz.

Official Statement
Ashish Bhargava, GM, Marketing, Confectionery, DS Group, shared,
“For this year’s Christmas campaign, we decided to introduce our audience to a thoroughly captivating campaign leveraging exciting elements to captivate audiences. Cutting-edge CGI technology will bring the chase across India and beyond to life with stunning visuals. An innovative and engaging storyline promises a year-long pursuit filled with hilarious moments, making it immersive and more engaging. Finally, the festive theme encourages viewers to embrace the Christmas spirit alongside Pulse Candy. DS Group’s Pulse Candy consistently delivers captivating experiences that resonate deeply with our audience, ensuring ongoing success in audience engagement.”

Author: Sania Khan