PokerBaazi has launched a four-ad film series as part of its ‘Tu Poker Khelta Hai Kya?’ campaign featuring Shahid Kapoor. The ads use satire to highlight how Poker strategies—quick calculations, reading people, and staying calm under pressure—apply to real-life situations. The campaign promotes Poker as a skill-based game beyond just cards.

PokerBaazi has partnered with JioHotstar as a co-powered sponsor for the live stream of India’s T20 league. The campaign aims to showcase how Poker skills apply to real-life situations to a wider audience of cricket and sports enthusiasts.

Speaking about the campaign, Navkiran Singh, founder and CEO of Baazi Games, said: “At PokerBaazi, we have always championed Poker as a game of skill, one that sharpens strategy, intuition, and decision-making. This campaign reinforces how Poker mirrors real-life situations, making it instantly relatable to millions of Indians.

By leveraging cricket’s massive reach, we aim to drive greater awareness of this narrative with our campaign.” The campaign films have been directed by Suraj Wanvari (Happy Monk) and written by Vishal Dayama (Braindad). The ads will run on JioHotstar throughout the T20 league.

Poker is more than just a game of luck. It requires skill, calculation, and patience. This campaign brings that essence to life. Shahid Kapoor brings charm and wit to the ads, making them engaging and relatable.

Each ad humorously portrays a real-life situation where Poker skills come into play. From making quick decisions at work to reading emotions in personal interactions, Poker strategies prove useful.

Satire is a key element in these ads, adding a layer of humor and relatability. The campaign strategically aligns Poker with sports, leveraging the excitement of the T20 league. Cricket and Poker share common skills: strategy, patience, and mental sharpness.

Through this collaboration, PokerBaazi reaches a wider, sports-loving audience. JioHotstar’s massive viewership enhances the campaign’s impact and reach. The campaign emphasizes the importance of logical thinking and emotional intelligence.

Players must anticipate opponents’ moves, just like in everyday life. Decision-making is key—whether on the Poker table or in crucial life moments. This narrative makes the campaign stand out.

Navkiran Singh’s statement reinforces the brand’s vision of Poker as a mind sport. Poker is about strategy, not just chance. With this initiative, PokerBaazi aims to reshape how Poker is perceived in India.

By integrating Poker into mainstream conversations, the campaign challenges old stereotypes. More than just a card game, Poker is a test of intelligence and skill. With Shahid Kapoor leading the campaign, the message gains greater traction.

His popularity helps bridge the gap between entertainment and strategic gaming. The humor in the ads ensures that the message resonates with audiences across different backgrounds.

Poker’s growing recognition as a skill-based game gets a strong push through this campaign. The choice of the T20 league as a platform is a smart move. It ensures high visibility for PokerBaazi’s message.

As cricket fans watch their favorite teams compete, they are introduced to the strategic side of Poker. The campaign subtly educates viewers on how Poker skills translate into everyday decisions.

The creative direction by Suraj Wanvari ensures high engagement and storytelling appeal. Vishal Dayama’s writing brings out the humor and intelligence behind Poker strategies.

Each ad highlights a relatable situation, making Poker’s relevance clear. The campaign successfully blends sports, entertainment, and strategic thinking. PokerBaazi continues to champion Poker as a mind game.

By collaborating with JioHotstar, it reaches millions of engaged viewers. The campaign’s impact will likely extend beyond the T20 season. It sparks a conversation around Poker’s credibility as a skill-based activity.

Shahid Kapoor’s presence adds a layer of star power, making the ads even more appealing. The storytelling approach ensures the message is clear, entertaining, and thought-provoking.

With humor and real-life scenarios, PokerBaazi makes a strong case for Poker’s strategic depth. The ‘Tu Poker Khelta Hai Kya?’ campaign is a bold step in reshaping Poker’s image in India.

As more people engage with the ads, the perception of Poker as a game of skill will grow. PokerBaazi’s vision aligns with the broader goal of establishing Poker as a respected strategic game.

This campaign is a creative, impactful push toward that goal

Author: Aditi thakur