Birla Opus opens its first paint studio in Gurugram, eyes expansion to 10 cities
Birla Opus is revolutionizing the paint industry with an immersive, technology-driven shopping experience. As a brand under Grasim Industries, part of the Aditya Birla Group, it offers precise color matching, a hands-on paint mixing experience, and a company-owned, company-operated model for superior quality control. The newly launched Gurugram experience studio allows customers to bring any color sample, have it matched, mixed, and take home a swatch. With plans to expand across major Indian cities, Birla Opus is redefining home décor by making paint shopping more personalized, interactive, and engaging.