Brandvibez Top Headlines

Flipkart uses Sad Panda to spotlight android advantages in new spot
- December 20, 2024
- By Sania Khan
Taj Mahal Tea pays tribute to Zakir Hussain via a TOI print ad
- December 20, 2024
- By Sania Khan
Nazara’s NODWIN Gaming acquires AFK Gaming
- December 20, 2024
- By Sania Khan
Bata India partners with Zepto for 10-minute footwear delivery
- December 20, 2024
- By Sania Khan

Latest Articles

Tribes Sports signs Boxer Neeraj Goyat

December 11, 2024
By Sonali kamble

Tribes Sports will spearhead Neeraj’s brand and content collaborations and will create new and unique opportunities for fans to connect with Goyat.

Swiggy takes ownership of World Pickleball League’s Mumbai Team

December 11, 2024
By Sania Khan

Swiggy has announced its ownership of Team Mumbai in the inaugural season of the World Pickleball League (WPBL), which will take place from January 24 to February 2, 2025. As pickleball grows in popularity, especially in India, Swiggy’s involvement offers a unique opportunity to engage with a new audience. Co-founded by tennis stars Gaurav Natekar and Arati Ponnappa Natekar, WPBL is India’s first global franchise-based pickleball league. Swiggy’s partnership reflects its commitment to innovative consumer engagement, blending food, sport, and community in a fun, family-friendly atmosphere.

MINT tops the charts: Redefining reach and engagement in business news

December 10, 2024
By Sania Khan

Mint has surged to the #2 spot among business/finance news publishers, becoming the trusted platform for India’s decision-makers, investors, and entrepreneurs. With 42.3 million unique visitors and 161 million page views in October 2024 (Comscore), Mint delivers unmatched reach, premium content, and deep audience engagement. As Union Budget 2025 approaches, Mint remains the go-to choice for brands seeking impactful visibility, offering authoritative reporting and sharp analysis to empower India’s business leaders.

Gulab Goodness wins hearts with ‘Pourzy,’ redefines convenience

December 10, 2024
By Sania Khan

Gulab Goodness, the premium vertical of Gulab Oils, launches Pourzy, a spill-free, mess-free oil dispenser redefining kitchen efficiency. Designed for precision, control, and sustainability, Pourzy pairs perfectly with Gulab’s 100% natural cold-pressed oils, offering health-conscious households a seamless cooking experience.

Under the visionary leadership of Dishit Nathwani, Gulab combines tradition with innovation, meeting modern needs through thoughtful solutions. As quick commerce reshapes consumer behavior, Pourzy solidifies Gulab’s reputation for quality and customer-centric innovation, making every kitchen a hub of convenience and care.

36% of SVOD audiences in Urban India regularly use connected TVs: Ormax

December 10, 2024
By Sania Khan

Ormax Media’s latest report offers insights into India’s SVOD market, highlighting the growing influence of Connected TVs, with 36% of urban audiences using these devices and 66% engaging in family co-viewing.

While India’s SVOD base has declined by 2% to 150.6 million, the report provides key data on audience behaviors, preferences, and retention strategies, urging OTT platforms to adapt for future growth.

Indian E&M industry revenue to grow 8.3% CAGR, reach Rs 365,000 crore by 2028: PwC Report

December 10, 2024
By Sania Khan

PwC India’s Entertainment and Media Outlook 2024–28: India Perspective highlights India’s E&M sector poised for significant growth, with a projected CAGR of 8.3% to reach ₹3.65 lakh crore ($19.2Bn USD) by 2028, surpassing global growth rates. Key drivers include digital advertising, OTT platforms, online gaming, and generative AI. The report emphasizes India’s large millennial and Gen-Z population, rising internet penetration, and low-cost data as enablers of this transformation. Segments like internet advertising (15.6% CAGR), OTT (14.9% CAGR), online gaming (19.2% CAGR), and music revenue (10.3% CAGR) lead the surge. Initiatives like the WAVES summit aim to strengthen India’s global E&M presence.