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Gaurav Taneja to pitch Beastlife on Shark Tank India season 4: Funding venture or marketing masterstroke?

Gaurav Taneja to pitch Beastlife on Shark Tank India season 4: Funding venture or marketing masterstroke?

Gaurav Taneja, aka Flying Beast, is set to showcase his sports nutrition brand, Beastlife, on Shark Tank India Season 4, premiering January 6, 2025, on SonyLIV. Backed by ex-shark Ghazal Alagh, Taneja’s pitch highlights his massive online following (9.27M YouTube subscribers, 3.6M Instagram followers) and Beastlife’s premium products. Featuring an expanded shark lineup, including Kunal Bahl, Varun Dua, and Viraj Bahl, this season promises high-stakes pitches and entrepreneurial breakthroughs. Will Taneja secure funding or leverage the platform for brand growth? Don’t miss this exciting journey!

CRY launches ‘Girl Interrupted’ to advocate for girls’ secondary education

CRY launches ‘Girl Interrupted’ to advocate for girls’ secondary education

Child Rights and You (CRY) launches “Girl Interrupted” under the Poori Padhai Desh Ki Bhalai initiative, tackling disruptions in girls’ secondary education caused by societal and financial barriers. Conceptualized by TistaThinks, the campaign uses creative visuals, awareness films, and national activities to highlight the ripple effects of interrupted education. Running from December 2024 to January 2025, it aims to inspire action and ensure uninterrupted learning for millions of girls, driving India’s progress.

BigBasket delivery partners turn santa for Christmas deliveries

BigBasket delivery partners turn santa for Christmas deliveries

This Christmas, BigBasket, a TATA Enterprise, adds joy to celebrations with delivery partners dressed as Santa Claus in cities like Hyderabad, Pune, Bengaluru, and more. Its Christmas Shop offers essentials like decorations, baking items, and gifts (perfume sets, toys, chocolates) with 10-minute delivery surprises. Promoted by influencers Kusha Kapila, Danish Sait, and others, the initiative promises festive convenience and delight.

HDFC Bank unveils co-branded credit cards with Harley-Davidson

HDFC Bank unveils co-branded credit cards with Harley-Davidson

The cards offer exclusive benefits like accelerated reward points on Harley-Davidson merchandise, bike servicing and accessories.

Chinese Wok partners with Varun Dhawan’s Baby John for a new campaign

Chinese Wok partners with Varun Dhawan’s Baby John for a new campaign

The campaign amplifies the movie through co-branded activations across various channels, including metro branding, bus shelters, and in-theatre advertisements.

Hero Karizma named title sponsor for MTV Roadies season 20

Hero Karizma named title sponsor for MTV Roadies season 20

The iconic MTV Roadies returns with its 20th season, “MTV Roadies Double Cross”, premiering January 11, 2025, on MTV and JioCinema. Airing every Saturday and Sunday at 7 PM, this season tests trust, alliances, and loyalty.

Hosted by Rannvijay Singha, with gang leaders Prince Narula, Rhea Chakraborty, Neha Dhupia, and newcomer Elvish Yadav, the show is powered by impactful partnerships:

Hero Karizma as the Title Sponsor, representing adventure and freedom.
Avvatar Sports Nutrition, fueling endurance and strength.
POCO, blending technology with ambition.
Exclusive content, including the Roadies Battleground Contest and Group Discussion Feeds, streams on JioCinema. A cultural phenomenon for two decades, MTV Roadies Double Cross continues to inspire and engage India’s youth.