Zomato has partnered with the iconic TV show CID to create a fun video blending food delivery and crime investigation. Featuring ACP Pradyuman, Abhijeet, and Daya, the lighthearted content highlights Zomato’s efficiency while celebrating CID’s return on Sony Entertainment Television. Airing weekends at 10 PM, the collaboration combines nostalgia and humor for an engaging experience.
The advertising industry witnessed significant upheavals in 2024. Omnicom’s acquisition of Interpublic Group (IPG) reshaped the agency hierarchy, creating a $25.6 billion giant that challenges WPP’s dominance globally and in India. Meanwhile, independent creative powerhouse Wieden+Kennedy (W+K) exited India after 17 years, citing strategic realignment.
Controversies added to the turmoil, with W+K embroiled in a legal dispute with Jindal Steel over a Cannes Lions-winning ad and independent agency Bang In The Middle accusing Medanta of executing a previously rejected campaign idea. These events highlight the evolving dynamics, challenges, and intellectual property disputes reshaping the industry landscape.
Dabur India enters the kids’ toothpaste category with Dabur Herb’l Kids Toothpaste, designed for children aged 3+. Free from fluoride, parabens, and harmful chemicals, this natural toothpaste protects against cavities, strengthens enamel, and promotes healthy gums. Available in strawberry flavor, the toothpaste features Iron Man for boys and Elsa from Frozen for girls, making brushing fun and engaging. Priced at Rs. 195 for 80g, it includes a QR code for interactive games and collectible merchandise. Now available on
Pulse Candy, owned by DS Group, returns this festive season with #TheGreatPulseChase, an adventurous campaign featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla. Following Santa’s candy heist last year, the duo embarks on a year-long CGI-fueled chase across India, encountering quirky characters and hilarious challenges to reclaim their beloved candy.
Audiences can join the fun by sharing predictions using #TheGreatPulseChase for a chance to win ₹5000 vouchers. With its tagline “Pran Jaaye Par Pulse Na Jaaye,” the campaign combines humour, stunning visuals, and a festive theme to deliver an engaging and memorable experience.
Sony Pictures Network India is transforming its reality TV lineup with a fresh spin on MasterChef India. The latest season, Celebrity MasterChef India – Ab Unn Sabki Seeti Bajegi!, brings star power to the kitchen with celebrity contestants and judges. Featuring Farah Khan, Ranveer Brar, and Vikas Khanna on the judging panel, the show promises an exciting mix of glamour and culinary expertise. Moving back to television, this revamped format aims to engage audiences with its unique blend of entertainment and cooking, supported by major brand sponsorships and a festive theme.
CARS24’s “The Dowry Collection” is a bold and satirical campaign addressing the harmful social issue of dowry. Through a playful digital experience, users explore a fictional collection of cars for dowry, only to encounter a hard-hitting message: “Dowry is not a custom; it’s a crime. Break the chain.” The campaign uses humour to engage audiences while promoting values of equality and mutual respect, encouraging families to reject outdated traditions and embrace progressive social norms. By sparking meaningful discussions, it advocates for breaking the cycle of dowry practices and building a more just society.
