2024: The year Elon Musk & X battled it out with the advertisers
In 2024, Elon Musk’s X faced a tumultuous battle over advertising revenue, with major brands pulling back due to concerns about content moderation and brand safety. This tension escalated with Musk’s push for free speech, resulting in lawsuits and a significant loss of revenue. However, by mid-year, Musk softened his approach at Cannes Lions, and in August, filed an antitrust lawsuit against major advertisers, accusing them of a coordinated boycott. Despite the conflicts, by November, X saw a rebound in ad revenue, fueled by new agreements and Musk’s political alignment with Donald Trump, signaling a shift in the platform’s fortunes.
