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Google introduces Gemini 2.0: AI model for the agentic era

Google introduces Gemini 2.0: AI model for the agentic era

Google has introduced Gemini 2.0, the latest iteration of its flagship AI model, designed to enhance multimodal capabilities and redefine AI applications. Building on the success of Gemini 1.0, this version offers features like multimodal output support, customizable text-to-speech, and seamless integration with tools such as Google Search and code execution.

With the new Multimodal Live API, real-time audio and video inputs become possible, fostering interactive and dynamic applications. Additionally, Gemini Advanced introduces Deep Research, enabling in-depth analysis and reporting for complex topics.

Integrated into pioneering projects like Project Astra and Jules, Gemini 2.0 solidifies Google’s leadership in the evolving AI landscape, providing powerful tools for developers and consumers alike.

What is Omnicom CEO John Wren thinking?

What is Omnicom CEO John Wren thinking?

Under the leadership of John Wren, CEO and Chairman of Omnicom, the world’s largest advertising holding company, the organization is redefining the future of advertising with a bold focus on AI-driven technologies. With strategic investments in platforms like Acxiom, Flywheel, Omni, and Interact, Wren aims to create an integrated, data-powered ecosystem to deliver unmatched consumer insights and marketing solutions.

Omnicom’s acquisition of Interpublic Group (IPG) strengthens its position, particularly in healthcare marketing, which accounts for 19% of its revenue. Wren’s vision ensures that the combined assets of Omnicom and IPG deliver unparalleled value while embracing a thoughtful, client-first integration strategy.

Wren’s leadership marks a pivotal shift, as Omnicom leverages AI, data intelligence, and innovative marketing solutions to shape the future of the industry.

Trivandrum launches ACT for collaboration among media professionals

Trivandrum launches ACT for collaboration among media professionals

The advertising and media industry in Trivandrum has come together to form the Advertising Club Trivandrum (ACT), a platform aimed at fostering collaboration, knowledge-sharing, and professional growth.

Launched on December 2, 2024, ACT’s inaugural meeting welcomed 100 industry professionals and elected its first office bearers, including Laj Salam as President and Vishnu Vijay as Secretary. With a managing committee and advisory board featuring prominent leaders, ACT is set to organize workshops, networking events, and forums to elevate the local advertising ecosystem.

This initiative marks a new era of collaboration and innovation for Trivandrum’s media and advertising community.

Innocean India bags Narayana Health’s consolidated media mandate

Innocean India bags Narayana Health’s consolidated media mandate

Innocean India has secured the consolidated media mandate for Narayana Health, marking a transformative partnership to revolutionize healthcare communication. By leveraging strategic media planning and innovative solutions, the collaboration aims to enhance Narayana Health’s reach, foster trust, and empower individuals with critical health information. This initiative underscores a shared commitment to improving health literacy, accessibility, and well-being across India.

Network18 operating revenue rises 49.4% in FY24 amid ‘soft advertising environment’

Network18 operating revenue rises 49.4% in FY24 amid ‘soft advertising environment’

The annual report of Network18 for FY 2023-24 highlights a dynamic year of challenges and growth. While television programming hours were reduced due to a soft advertising environment, the news segment saw robust advertising growth, driven by its strong market position and pre-election ad spends. The digital segment, led by JioCinema, recorded remarkable growth, becoming a key driver of revenue with sports and digital content scaling up significantly.

Despite a 49.4% increase in operating revenue to ₹9,297 crore, profitability declined due to investments in premium sports rights and digital transformation. The report underscores Network18’s strategic focus on digital leadership, viewing it as a cornerstone for long-term growth in India’s evolving media landscape.

Google India adds scenes to ‘Call Me Bae’ featuring Ananya Panday in new campaign

Google India adds scenes to ‘Call Me Bae’ featuring Ananya Panday in new campaign

The campaign has been conceptualised and executed by FCB India, the agency worked with Call me Bae’s creators to rewrite and add scenes.