Network18 operating revenue rises 49.4% in FY24 amid ‘soft advertising environment’
The annual report of Network18 for FY 2023-24 highlights a dynamic year of challenges and growth. While television programming hours were reduced due to a soft advertising environment, the news segment saw robust advertising growth, driven by its strong market position and pre-election ad spends. The digital segment, led by JioCinema, recorded remarkable growth, becoming a key driver of revenue with sports and digital content scaling up significantly.
Despite a 49.4% increase in operating revenue to ₹9,297 crore, profitability declined due to investments in premium sports rights and digital transformation. The report underscores Network18’s strategic focus on digital leadership, viewing it as a cornerstone for long-term growth in India’s evolving media landscape.
