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Trivandrum launches ACT for collaboration among media professionals

Trivandrum launches ACT for collaboration among media professionals

The advertising and media industry in Trivandrum has come together to form the Advertising Club Trivandrum (ACT), a platform aimed at fostering collaboration, knowledge-sharing, and professional growth.

Launched on December 2, 2024, ACT’s inaugural meeting welcomed 100 industry professionals and elected its first office bearers, including Laj Salam as President and Vishnu Vijay as Secretary. With a managing committee and advisory board featuring prominent leaders, ACT is set to organize workshops, networking events, and forums to elevate the local advertising ecosystem.

This initiative marks a new era of collaboration and innovation for Trivandrum’s media and advertising community.

Innocean India bags Narayana Health’s consolidated media mandate

Innocean India bags Narayana Health’s consolidated media mandate

Innocean India has secured the consolidated media mandate for Narayana Health, marking a transformative partnership to revolutionize healthcare communication. By leveraging strategic media planning and innovative solutions, the collaboration aims to enhance Narayana Health’s reach, foster trust, and empower individuals with critical health information. This initiative underscores a shared commitment to improving health literacy, accessibility, and well-being across India.

Network18 operating revenue rises 49.4% in FY24 amid ‘soft advertising environment’

Network18 operating revenue rises 49.4% in FY24 amid ‘soft advertising environment’

The annual report of Network18 for FY 2023-24 highlights a dynamic year of challenges and growth. While television programming hours were reduced due to a soft advertising environment, the news segment saw robust advertising growth, driven by its strong market position and pre-election ad spends. The digital segment, led by JioCinema, recorded remarkable growth, becoming a key driver of revenue with sports and digital content scaling up significantly.

Despite a 49.4% increase in operating revenue to ₹9,297 crore, profitability declined due to investments in premium sports rights and digital transformation. The report underscores Network18’s strategic focus on digital leadership, viewing it as a cornerstone for long-term growth in India’s evolving media landscape.

Google India adds scenes to ‘Call Me Bae’ featuring Ananya Panday in new campaign

Google India adds scenes to ‘Call Me Bae’ featuring Ananya Panday in new campaign

The campaign has been conceptualised and executed by FCB India, the agency worked with Call me Bae’s creators to rewrite and add scenes.

Third Wave Coffee celebrates OnePlus’ anniversary with a new campaign

Third Wave Coffee celebrates OnePlus’ anniversary with a new campaign

Marking OnePlus India’s 11th anniversary, the brand partners with Third Wave Coffee to create #OnePlusBrewmance—a unique campaign blending technology and coffee culture. Launching December 7, the collaboration features social media contests, photography workshops, co-branded merchandise, and exclusive offers, uniting their communities through creativity and shared passions for innovation and quality.

This partnership redefines engagement, celebrates community, and strengthens brand loyalty, showcasing how two distinct industries can come together for meaningful, memorable experiences.

The Logical Indian becomes a part of RVCJ Media Group

The Logical Indian becomes a part of RVCJ Media Group

In a landmark collaboration, The Logical Indian joins hands with RVCJ Media Group to revolutionize India’s digital media landscape. This partnership, announced during the prestigious Millennial Achievers Awards, combines RVCJ’s entertainment expertise with The Logical Indian’s credibility, focusing on vernacular storytelling, AI-driven personalization, and social impact initiatives.

The alliance aims to penetrate Tier 2 and Tier 3 markets, deliver authentic and impactful content, and create innovative brand collaboration opportunities. Together, they envision a future where entertainment, reliable journalism, and social transformation seamlessly converge.