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8Bit Creatives secures esports naming rights deal in India with iQOO

8Bit Creatives secures esports naming rights deal in India with iQOO

8Bit Creatives, a leading Indian esports talent management agency, has secured a major naming rights sponsorship deal with iQOO, representing three out of five teams: 8bit Esports, Reckoning Esports, and Revenant Xspark. This partnership highlights iQOO’s growing commitment to Indian esports and builds on its collaboration with Team iQOO Soul. Leaders from 8Bit Creatives, Reckoning Esports, and Revenant Xspark emphasized the deal’s role in driving innovation, creating opportunities, and elevating the esports ecosystem in India. This milestone reflects the synergy between brands and organizations, fueling growth and setting new benchmarks for gaming excellence

BIG FM joins Hockey India League 2024-25 as official radio partner

BIG FM joins Hockey India League 2024-25 as official radio partner

BIG FM has joined hands with the Hockey India League (HIL) as its official radio partner for the 2024-25 season, starting December 28, 2024, in Rourkela and Ranchi. Featuring eight men’s teams and the debut of the Women’s Hockey India League with four women’s teams, this partnership aims to amplify the spirit of #IndiaKaGame nationwide. Through live updates, exclusive interviews, and engaging content, BIG FM will connect fans across the country, celebrating India’s hockey heritage and inspiring deeper passion for the sport.

News18 Network launches YouTube channel for Maha Kumbh 2025 coverage

News18 Network launches YouTube channel for Maha Kumbh 2025 coverage

News18 Network has launched ‘News18 Kumbh’, a dedicated 24/7 YouTube channel providing exclusive coverage of the Maha Kumbh Mela 2025 in Prayagraj, Uttar Pradesh, from January 13 to February 26, 2025. Marking a first for Indian media, the channel will deliver live updates, insights on Shahi Snan, event schedules, travel advisories, and cultural programming directly from multiple ghats and akharas. With special shows like ‘Bhaiyaji Kahin’ and a tribute song celebrating the event’s grandeur, News18 Kumbh aims to connect millions to this historic gathering of 400 million pilgrims, showcasing India’s spiritual unity and cultural heritage.

Cricket, celeb trivia, music & more: What Indians asked Alexa in 2024

Cricket, celeb trivia, music & more: What Indians asked Alexa in 2024

In 2024, Amazon Alexa became an essential part of Indian households, answering questions and requests across categories like cricket, Bollywood, music, and daily life. Cricket fans relied on Alexa for match updates, while queries about stars like Virat Kohli and Kriti Sanon showcased users’ curiosity. Alexa also served as India’s favorite DJ, playing hits from Arijit Singh, Taylor Swift, and devotional tracks like Shree Hanuman Chalisa. Additionally, Alexa helped users with recipes like Chai and Chilli Paneer, proving its growing role as a digital companion for information, entertainment, and convenience

boAt’s new campaign features Shilpa Rao and fusion band Indian Ocean

boAt’s new campaign features Shilpa Rao and fusion band Indian Ocean

The campaign also features rapper Yung Raja and producer Sez on the Beat, highlighting boAt’s Airdopes 800 HiDef and Nirvana Ion ANC Pro.

82.5 Communications secures creative duties for Bacardi India brands

82.5 Communications secures creative duties for Bacardi India brands

82.5 Communications has been selected to handle the creative mandate for one of Bacardi India’s renowned brands. This collaboration focuses on innovative marketing strategies, dynamic campaigns, and impactful storytelling to elevate Bacardi’s presence, particularly through engaging brand activations and powerful narratives. The agency will also support upcoming product launches, ensuring a strong market presence. Both teams share a passion for creativity and excellence, aiming to create memorable consumer experiences and redefine marketing strategies for Bacardi India.