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Reliance targets small businesses to boost IPL revenue after merger

Reliance targets small businesses to boost IPL revenue after merger

Reliance is targeting small businesses as IPL advertisers with ad packages starting at $17,000. The company is using neuroscience-driven strategies to boost streaming revenue following its $8.5 billion media merger with Disney.

LinkedIn’s Marketing Solutions Director on why it’s a favourite haunt for B2B marketers

LinkedIn’s Marketing Solutions Director on why it’s a favourite haunt for B2B marketers

As B2B marketers struggle to prove ROI, Sachin Sharma of LinkedIn India explains how its latest measurement upgrades provide smarter attribution.

Levi’s and Beyoncé recreate another ad of the clothing company

Levi’s and Beyoncé recreate another ad of the clothing company

It’s the second chapter of the brand’s REIIMAGINE campaign.

Adani Wilmar rebrands as AWL Agri Business Limited

Adani Wilmar rebrands as AWL Agri Business Limited

The strategic name change is designed to better reflect the company’s core business activities and align with its future growth ambitions within the agricultural business sector.

Can Luna make a comeback as an EV after 20 years?

Can Luna make a comeback as an EV after 20 years?

Kinetic Luna, once a symbol of independence and personal growth in the pre-liberalisation era in India, returns as the E-Luna—blending its iconic legacy with a modern, electric twist.

From flavours to fame: Ranveer Brar’s journey from chef to brand ambassador

From flavours to fame: Ranveer Brar’s journey from chef to brand ambassador

Brar has lent his expertise to over 50 brands across diverse categories- home appliances, FMCG, fashion, lifestyle, and even photography, shaping consumer experiences along the way.