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TV ad volume dropped by 2% in Jan-Sep’24 over Jan-Sep’23: TAM AdEx

TV ad volume dropped by 2% in Jan-Sep’24 over Jan-Sep’23: TAM AdEx

Food & Beverage was the leading Sector with 23% share of ad volumes during Jan-Sep’24 and HUL was the leading advertiser during Jan-Sep’23-24.

STRCH onboards Vaani Kapoor as brand ambassador

STRCH onboards Vaani Kapoor as brand ambassador

STRCH’s range of activewear apparel is accessible through its website, mobile app, and e-commerce platforms such as Myntra, Nykaa, Amazon and Flipkart.

Bhuvan Bam launches sexual wellness brand ‘Peppy’

Bhuvan Bam launches sexual wellness brand ‘Peppy’

Peppy products are also available on e-commerce platforms such as Amazon, Meesho, Flipkart, Tata 1mg, and Hyugalife.

KT Professional names Jacqueline Fernandez as face of hair care range

KT Professional names Jacqueline Fernandez as face of hair care range

Bollywood icon Jacqueline Fernandez has been named the new brand ambassador for KT Professional, a leader in premium hair care solutions. Celebrated for her elegance and commitment to self-care, Jacqueline will represent the brand’s salon-grade hair care products in India and globally.

Founder Dhruv Sayani described the partnership as a step toward elevating KT Professional’s reach, bringing luxurious and effective hair care to a wider audience. With this collaboration, the brand aims to redefine hair care with products that inspire confidence and deliver professional results at home.

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

Ahead of Netflix’s launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series.

Will the new Omnicom spark a creative leadership race in India?

Will the new Omnicom spark a creative leadership race in India?

For many, the most creative group is WPP. But the new Omnicom and its litany of creative agencies may knock the British agency-holding network off its perch.