Baskin Robbins Launches Authentic Italian Gelato Scoops and Sundaes in India

  • June 9, 2025
  • By Janvi Joshi

Advertising News BGMI promotes its update with a sketch featuring YouTuber Fukra Insaan

  • June 9, 2025
  • By Sania Khan

Bisleri launches limited edition pack with Mission: Impossible– The Final Reckoning

  • June 9, 2025
  • By Sania Khan

Through its ‘Go Beyond’ initiative, Canon empowers the next generation of Indian creators to explore new frontiers of creativity.

  • June 9, 2025
  • By Janvi Joshi

Mother Dairy celebrates Mumbai’s nurturing spirit with ‘Aai Jaisi Mumbai’ campaign

  • June 9, 2025
  • By Saloni Dangi

Sachin & Sara Tendulkar Show Their Paw-sitive Side in Spinny’s New Ad

  • June 9, 2025
  • By Janvi Joshi

Media News Ads are coming to Prime Video India unless you pay Rs 699 extra

  • June 9, 2025
  • By Sania Khan

Pinkvilla Screen and Style Icons Awards 2025 shines with creativity, glamour, and powerful brand partnerships

  • June 9, 2025
  • By Sania Khan

IPL 2025: How brands are reacting to RCB’s historic victory

  • June 9, 2025
  • By Sania Khan

Nykaa Fashion names Ishaan Khatter and Shanaya Kapoor as new brand faces

  • June 9, 2025
  • By Sania Khan

Leo’s CEO bets on culture to navigate the consolidation storm

  • June 9, 2025
  • By Sameeha Joshi

Coca-Cola’s Charged unveils new brand identity with mascot launch

  • June 9, 2025
  • By Sameeha Joshi

AI that doesn’t steal: Inside Adobe’s playbook for ethical creativity

  • June 9, 2025
  • By Dhananjay Vazirani

RummyCircle launches campaign for National Rummy Series with Sourav Ganguly

  • June 9, 2025
  • By Dhananjay Vazirani

Catch ’em young, watch them grow: Vinit Karnik makes the case for grassroots sports marketing

  • June 9, 2025
  • By Dhananjay Vazirani

John Abraham Claps Back at Bassi’s Face Wash Roast – Garnier Style!

  • June 3, 2025
  • By Janvi Joshi

Advertising News Goafest reveals lineup of speakers and performers for 18th edition

  • June 3, 2025
  • By Sania Khan

Advertising News Garnier gets John Abraham to respond to Bassi’s face wash mock

  • June 3, 2025
  • By Sania Khan

Netflix to leverage gen-AI for immersive in-show advertising by 2026

  • June 3, 2025
  • By Sania Khan

Stays Plus Services: Airbnb Adds Wellness and Lifestyle Perks

  • June 3, 2025
  • By Janvi Joshi

Veet’s ‘Smoothest Way to Sexy’ ad swaps insecurity for self-assurance with a confident new message

  • June 3, 2025
  • By Janvi Joshi

Tira and Maybelline New York launch ‘Talk Beauty To Me’ series featuring Suhana Khan

  • June 3, 2025
  • By Sania Khan

Influencer Marketing News Anecdot Culture Studio to lead influencer & culture mandate for Ola Electric

  • June 3, 2025
  • By Sania Khan

Zepto to deliver Polycab super ROI fans in 10 minutes

  • June 3, 2025
  • By Sania Khan

From Buzz to Belief: Evocus and the Evolution of Black Water in India

  • June 3, 2025
  • By Janvi Joshi

WPP retains Coca-Cola’s global mandate

  • June 3, 2025
  • By Sonali Kamble

How JioStar’s fan-first tech is changing the way India watches cricket

  • June 3, 2025
  • By Sania Khan

Federal Bank launches a new deposit-centric campaign featuring Vidya Balan as its face.

  • June 3, 2025
  • By Janvi Joshi

Audi India partners with Neeraj Chopra

  • June 3, 2025
  • By Sania Khan

Zydus Wellness Unveils New Corporate Brand Identity: A Bold Step in Its Transformation Journey

  • June 3, 2025
  • By Sonali Kamble

Magic Moments onboards Kriti Sanon as brand ambassador

  • June 3, 2025
  • By Sania Khan

Zepto to deliver Polycab super ROI fans in 10 minutes

  • June 3, 2025
  • By Sania Khan

Hell Energy Drink onboards cricketer Shreyas Iyer as face of the brand in India

  • June 3, 2025
  • By Sonali Kamble

Ladakh hoteliers launch ‘Ladakh is Waiting’ campaign to revive tourism

  • June 3, 2025
  • By Sania Khan

Designing for many Indias: Canva’s cultural playbook for its 4th-largest market

  • June 3, 2025
  • By Sania Khan

Hailey Bieber’s Rhode acquired by e.l.f. Beauty in $1 billion deal

  • June 3, 2025
  • By Sania Khan

Amazon signs AI content deal with The New York Times

  • June 3, 2025
  • By Sania Khan

Zeel redefines monsoon fashion with a new campaign that marries function with flair.

  • May 26, 2025
  • By Janvi Joshi

Make new memories with maa: redBus celebrates mother-child journeys

  • May 22, 2025
  • By Saloni Dangi

Philips rolls out new campaign for its latest range of trimmers

  • May 22, 2025
  • By Saloni Dangi

Swiggy’s Big Bet: Soaring Ad Spend and Rising Losses in the Race for Quick-Commerce Dominance

  • May 22, 2025
  • By Janvi Joshi

Met Gala 2025: Celebrating Black Style with a Strong Indian Presence

  • May 22, 2025
  • By Janvi Joshi

More Than Just Music: The Social and Economic Legacy of Coldplay’s Ahmedabad Visit

  • May 22, 2025
  • By Janvi Joshi

boAt & Blinkit’s cheeky mother’s Day PSA: Time for real gifts, not just likes

  • May 22, 2025
  • By Saloni Dangi

SRK, Diljit Dosanjh and Kiara Advani make their Met Gala debuts in 2025

  • May 22, 2025
  • By Sania Khan

Myntra’s Message to Gen Z: Stop Shopping in the Internet’s Shady Corners

  • May 22, 2025
  • By Janvi Joshi

McDonald’s India– North & East adds Chicken Puff to menu, rolls out McDeal 1+1 offers

  • May 20, 2025
  • By Saloni Dangi

From Screens to Revenue: Cracking the Code of OTT Monetisation in India

  • May 9, 2025
  • By Janvi Joshi

Why family-oriented content is the next growth driver for OTTs in India

  • May 9, 2025
  • By Sania Khan

Advertising News Parle Products is on a mission to make ‘Parle Marie’ roll off your tongue

  • May 8, 2025
  • By Saloni Dangi

Our competition is Netflix from other countries, says Monika Shergill

  • May 8, 2025
  • By Sania Khan

Relaxo products now available on Blinkit, Zepto & Swiggy Instamart

  • May 8, 2025
  • By Saloni Dangi

Shah Rukh Khan and Sunfeast Dark Fantasy celebrate the power of imagination in its latest campaign

  • May 8, 2025
  • By Saloni Dangi

Sourav Ganguly reappointed as Chairperson of ICC Cricket Committee

  • May 8, 2025
  • By Sania Khan

Gen Z and Career Ambition: Insights from Naukri’s Latest Advertising

  • May 8, 2025
  • By Janvi Joshi

CaratLane’s “The Nudge”: A Gentle Push Towards Commitment

  • May 7, 2025
  • By Janvi Joshi

Stayfree’s latest ad tackles common tampon misconceptions

  • May 6, 2025
  • By Saloni Dangi

Global Elegance Redefined: KL Rahul Becomes Face of Paul & Shark

  • May 5, 2025
  • By Janvi Joshi

Shaping the Future: India’s Journey to Global Media Leadership

  • May 5, 2025
  • By Janvi Joshi

Teen Accounts Go Cross-Platform: Meta Enhances Youth Protection

  • May 5, 2025
  • By Janvi Joshi

Babil Khan Clears the Air After Misinterpreted Video Sparks Backlash

  • May 5, 2025
  • By Janvi Joshi

Advertising News Jasprit Bumrah & Sanjana Ganesan star in uppercase’s latest campaign

  • May 5, 2025
  • By Sania Khan

About 25% of our viewing for Indian content happens outside India: Prime Video

  • May 5, 2025
  • By Sania Khan

JioStar backs India’s vision for a creative-tech future with IICT launch at WAVES

  • May 5, 2025
  • By Sania Khan

Marketing News Paul & Shark ropes in KL Rahul as global ambassador

  • May 5, 2025
  • By Sania Khan

Media News We’ll roughly double our ad revenue in 2025, says Netflix co-CEO

  • May 5, 2025
  • By Sania Khan

JioStar to invest Rs 33,000 crores in content: Uday Shankar

  • May 5, 2025
  • By Sania Khan

Changing the Way India Sees Sunscreen: Deconstruct’s New Campaign Hits Home

  • May 2, 2025
  • By Janvi Joshi

From Barbers to Breakthroughs: Philips’ Bold New Grooming Era

  • May 2, 2025
  • By Janvi Joshi

All-Day Comfort, One Smart Switch: The Rise of PRECISION1 Contact Lenses

  • May 2, 2025
  • By Janvi Joshi

Maha Kumbh, cola brands drive strong Coca-Cola India performance in Q1

  • May 2, 2025
  • By Sania Khan

Long-term potential of Q-comm platforms yet to be seen: GroupM’s Ritika Taneja

  • May 2, 2025
  • By Sania Khan

Your Crocs. Your Story. Your World.”: Crocs and Rashmika Mandanna Unite for India-Focused Campaign

  • May 2, 2025
  • By Janvi Joshi

Search, Suggest, Shop: The ChatGPT Experience Reimagined

  • April 29, 2025
  • By Janvi Joshi

Throttle Meets Street: The Hunter 350 and the Rise of HunterHood

  • April 29, 2025
  • By Janvi Joshi

A Night to Remember: Pinkvilla Redefines Style and Stardom

  • April 28, 2025
  • By Janvi Joshi

Zouk and Kriti Sanon Celebrate Indian Womanhood with “A Bagful of You”

  • April 28, 2025
  • By Janvi Joshi

Marketing the Story: Inside Netflix India’s Creative Campaigns

  • April 28, 2025
  • By Janvi Joshi

The Soft Side of CID: Britannia Gobbles Launches with a Fun Spin

  • April 26, 2025
  • By Janvi Joshi

“Alphabet Reports Strong Q1 2025 Results Driven by AI Growth and Cloud Momentum”

  • April 25, 2025
  • By Raina Vohra

“Yahoo Eyes Chrome Acquisition Amid Antitrust Trial: A Bold Bid to Reclaim Search Power”

  • April 25, 2025
  • By Raina Vohra

Herbalife India Launches ‘Sleep Enhance’ with New Film to Address Widespread Sleep Challenges

  • April 25, 2025
  • By Avyukt Kalita

Pizza Hut India’s Juicylicious Reinvention: A Bold New Slice of Innovation

  • April 24, 2025
  • By Janvi Joshi

SASA LELE: Flipkart’s Offbeat Summer Sale Campaign Breaks the Internet with Meme-Inspired Madness

  • April 24, 2025
  • By Janvi Joshi

Alia Bhatt Partners with Her Viral Twin Chandni for L’Oréal Ad

  • April 24, 2025
  • By Janvi Joshi

Kendrick Lamar makes history as the first musician ever to star in a Gatorade ad..

  • April 24, 2025
  • By Avyukt Kalita

Travel Begins with a Vibe, Not a Visa

  • April 23, 2025
  • By Janvi Joshi

Inside Dream11’s IPL 2025 Ad: Aamir Khan and Ranbir Kapoor Face Off in Witty Banter

  • April 23, 2025
  • By Avyukt Kalita

Snitch Opens Pitch Process for Major Multi-Channel Campaign Mandate

  • April 22, 2025
  • By Avyukt Kalita

“Croissant or Prashant?” – How Britannia Turned a Meme Into a Masterstroke in Marketing

  • April 22, 2025
  • By Avyukt Kalita

“Cream Centre: Honouring 65 Years with a Fresh New Identity”

  • April 22, 2025
  • By Raina Vohra

Tata Tea’s Jaago Re Launches AI-Powered Campaign to Support Climate Action.

  • April 21, 2025
  • By Avyukt Kalita

JioStar Unveils MegaBlast: A Revolutionary One-Day Media Product for Unmatched Reach and Impact

  • April 21, 2025
  • By Janvi Joshi

Wendy’s joins the Korean craze after McDonald’s, Burger King

  • April 21, 2025
  • By Avyukt Kalita

Ganguly’s ‘Googlies’ leave cricket legends stumped in Google’s new ad

  • April 17, 2025
  • By Kashish Ghosh

KFC & CarryMinati Drop the Heat with ‘Saucy Popcorn’ in a First-of-Its-Kind Collab

  • April 17, 2025
  • By Ronak Rehal

Ram Charan roped in as brand ambassador for Campa

  • April 17, 2025
  • By Kashish Ghosh

BHIM Launches ‘Paison Ki Kadar’ Campaign to Reinforce Its Identity as ‘Bharat Ka Apna Payments App’

  • April 11, 2025
  • By Raina Vohra

Joy & KKR announce partnership for the fourth time with a campaign challenging masculinity stereotypes

  • April 11, 2025
  • By Sathya Udaiyar

Chinese Wok focuses major marketing push on IPL, allocates 60-70% of Q1 budget

  • April 11, 2025
  • By Kashish Ghosh

Madhavbaug Partners with Sonu Sood for Powerful New TVC Promoting Holistic Cardiac Care

  • April 11, 2025
  • By Ronak Rehal

Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions

  • April 9, 2025
  • By Sathya Udaiyar

After McDonald’s, Burger King launches a Korean menu

  • April 9, 2025
  • By Kashish Ghosh

Second-screen supremacy: YouTube’s answer to IPL’s cluttered ad landscape

  • April 9, 2025
  • By Sathya Udaiyar

Go! Biryan announces Zaheer Iqbal as its first brand ambassador

  • April 9, 2025
  • By Kashish Ghosh

Mera Desh Meri Zimmedari: A Little Girl’s Courage, A Nation’s Wake-Up Call

  • April 9, 2025
  • By Ronak Rehal

Mankind Pharma Launches Campaign for HealthOK 100% Vegetarian Multivitamin Tablets with Archana Puran Singh

  • April 5, 2025
  • By Ronak Rehal

Haldiram’s: The Rs 13,000 crore brand that rarely advertises

  • April 5, 2025
  • By Sathya Udaiyar

Britannia Bourbon appoints Pooja Dhingra as Chief Tasting Officer for BourbonIT

  • April 5, 2025
  • By Kashish Ghosh

PlayR becomes ‘Official Merchandise Partner’ of Sunrisers Hyderabad for IPL 2025

  • April 4, 2025
  • By Sathya Udaiyar

Did De Beers new spot take a shot at lab-grown diamonds?

  • April 4, 2025
  • By Kashish Ghosh

YES SECURITIES Unveils ‘Invest Karo Apne Style Se’ Campaign, Redefining Personalized Investing

  • April 4, 2025
  • By Ronak Rehal

Thomas Cook India Appoints Kartik Aaryan as Brand Ambassador to Target Gen Z Travellers

  • April 4, 2025
  • By Ronak Rehal

Lotus Herbals Unveils High-Impact Multimedia Campaign for Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++

  • April 3, 2025
  • By Ronak Rehal

Shah Rukh Khan hosts Zeenat Aman for a ‘Daawat’ to remember

  • April 3, 2025
  • By Kashish Ghosh

‘Tech ambassador’ stylists fuel Godrej Professional’s salon-led growth

  • April 3, 2025
  • By Sathya Udaiyar

Harsh Gujral’s Cryptic Retirement Post Sends Fans Into A Frenzy – The Ultimate April Fool’s Day Prank!

  • April 2, 2025
  • By Ronak Rehal

Why real estate brands tap A-list celebrities for trust & visibility

  • April 2, 2025
  • By Sathya Udaiyar

Kareena Kapoor can’t resist a pistachio Magnum Ice Cream

  • April 2, 2025
  • By Kashish Ghosh

Zydus Wellness’ Sugar Free Appoints Janhvi Kapoor as Brand Ambassador to Promote Health and Wellness

  • April 2, 2025
  • By Ronak Rehal

Chennai Super Kings announce Ludic as their Official Footwear Partner for IPL 2025

  • March 29, 2025
  • By Sathya Udaiyar

Euro India Fresh Foods Joins Hands with Gujarat Titans as Official Snacking Partner

  • March 29, 2025
  • By Ronak Rehal

Tiger Shroff shows ASUS Vivobook 14 Flip’s versatile modes in new campaign

  • March 29, 2025
  • By Kashish Ghosh

Shraddha Kapoor joins Neutrogena as brand ambassador

  • March 28, 2025
  • By Sathya Udaiyar

Havmor Ice Cream Unveils New Campaign Featuring Tamannaah Bhatia and Hardik Pandya

  • March 28, 2025
  • By Ronak Rehal

Argentina Football Association and HSBC Announce Landmark Partnership for India and Singapore

  • March 27, 2025
  • By Ronak Rehal

Coca-Cola Welcomes Indian Superstar Yash as the Face of Coke Halftime Campaign

  • March 27, 2025
  • By Ronak Rehal

Tinder revives its ‘You Up’ campaign with a fresh perspective

  • March 27, 2025
  • By Kashish Ghosh

Samsung’s Galaxy M series ad becomes the latest ‘Case’ for TV detectives

  • March 27, 2025
  • By Aryan chaudhary

SEIKO partners with Royal Challengers Bengaluru for IPL 2025

  • March 27, 2025
  • By Sathya Udaiyar

Parle Products Unveils Ananya Panday as Brand Ambassador for Hide & Seek Cookies

  • March 25, 2025
  • By Ronak Rehal

From ‘Thanda Matlab Cola’ to ‘Khade Masale Matlab Zoff’—this startup wants to own the spice rack

  • March 25, 2025
  • By Aryan chaudhary

Kotak celebrates Sunita Williams’ return with a fully AI-Generated film

  • March 25, 2025
  • By Ekta Bhurat

Coca-Cola partners with McDonalds to promote Coke Zero

  • March 24, 2025
  • By Aditi Thakur

Reliance Trends Unveils Its Summer-Occasion Wear Collection with Mahesh Babu & Sitara

  • March 24, 2025
  • By Ronak Rehal

Coca-Cola partners with McDonalds to promote Coke Zero

  • March 24, 2025
  • By Aditi Thakur

PokerBaazi brings back ‘Tu Poker Khelta Hai Kya?’ with Shahid Kapoor

  • March 22, 2025
  • By Aditi thakur

Jackie Shroff brings Mumbai’s energy to MI’s new campaign for IPL

  • March 22, 2025
  • By Ekta Bhurat

Lotus Chocolate Sweetens Arijit Singh’s Live Concert in Pune with Free Samples

  • March 22, 2025
  • By Ronak Rehal

Fans’ trusted destination for everything IPL 2025 – Cricbuzz

  • March 22, 2025
  • By Aryan chaudhary

Godrej’s ‘Befikar Living Unlocked’ Campaign Introduces the Next-Gen Advantis IoT 9 Digital Lock

  • March 21, 2025
  • By Ronak Rehal

VI-John’s ‘Grooming Ka Mahakumbh’ enters Asia Book of Records

  • March 21, 2025
  • By Ekta Bhurat

My11Circle’s ‘Circle Mein Aaja’ campaign brings fans closer to IPL 2025

  • March 21, 2025
  • By Aryan chaudhary

Why real estate brands tap A-list celebrities for trust & visibility

  • March 21, 2025
  • By Aryan chaudhary

CEAT Unveils Groundbreaking Tyre Innovations in SportDrive Range

  • March 20, 2025
  • By Ronak Rehal

The market has adopted the idea of subscription TV: StreamBox’s Anuj Gandhi

  • March 20, 2025
  • By Aryan chaudhary

Rasna Unveils ‘Rasna Rich’ – A Flavorful and Nostalgic Innovation

  • March 19, 2025
  • By Ronak Rehal

Prime Video India deletes post supporting Alia Bhatt against BLACKPINK’s Jennie

  • March 19, 2025
  • By Ekta Bhurat

Sourav Ganguly auditions for a Netflix original

  • March 18, 2025
  • By Kashish Ghosh

Service so good, even ‘fufaji’ stops complaining: AirAsia

  • March 18, 2025
  • By Aryan chaudhary

Navi UPI Named Official UPI Partner of RCB for T20 2025

  • March 18, 2025
  • By Ronak Rehal

Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push

  • March 17, 2025
  • By Ronak Rehal

JSW Paints unveils ‘Sound of Colour’: A musical journey through colour

  • March 17, 2025
  • By Ekta Bhurat

How is AI impacting and defining the communications industry?

  • March 17, 2025
  • By Aryan chaudhary

Skechers signs Jasprit Bumrah to strengthen its cricket roster

  • March 17, 2025
  • By Sathya Udaiyar

Kotak Mahindra Bank’s IPL ad game: Performance first

  • March 17, 2025
  • By Kashish Ghosh

SC directs Centre to regulate social media content after Ranveer Allahbadia case

  • March 15, 2025
  • By Ekta Bhurat

Nike’s new advert spotlights an ensemble of elite women athletes

  • March 15, 2025
  • By Sathya Udaiyar

One protagonist, two story ideas: Tale of Zomato’s and Zepto’s Holi ads

  • March 15, 2025
  • By Aryan chaudhary

JioStar unveils ‘Yahaan Sab Possible Hai’ for TATA IPL 2025 with Dhoni, Kohli and Rohit

  • March 15, 2025
  • By Kashish Ghosh

Libas launches on Myntra M-Now with 30-minute delivery promise

  • March 15, 2025
  • By Sathya Udaiyar

BoAt, Swiggy Instamart Amp Up Holi With Veer Pahariya’s Viral Hook Step

  • March 15, 2025
  • By Ronak Rehal

lendingplate unveils ‘Khushiyon Ke Rang Bina Rukawat Ke’ holi campaign

  • March 13, 2025
  • By Ekta Bhurat

Crocs now available on Swiggy Instamart for 10-minute delivery

  • March 13, 2025
  • By Aryan chaudhary

Birla Opus opens its first paint studio in Gurugram, eyes expansion to 10 cities

  • March 13, 2025
  • By Sathya Udaiyar

Libas launches on Myntra M-Now with 30-minute delivery promise

  • March 13, 2025
  • By Kashish Ghosh

No tobacco, no alcohol: Will IPL 2025’s ad revenues take a hit?

  • March 13, 2025
  • By Ronak Rehal

Ring ring, ka-ching: How Truecaller turned spam calls into ad money

  • March 13, 2025
  • By Aryan chaudhary

ICC and Unilever partner to support the growth of women’s cricket

  • March 12, 2025
  • By Sathya Udaiyar

Pepsi ups its offering; now 400ml available for Rs 20

  • March 12, 2025
  • By Kashish Ghosh

Wow! Momo disrupts cup noodles market with desi-Asian flavours

  • March 12, 2025
  • By Ronak Rehal

Havmor Ice Cream renews partnership with Gujarat Titans for IPL 2025

  • March 11, 2025
  • By Ekta Bhurat

Mirinda’s Holi ad flips ‘Kaali Zubaan’ into ‘Rangeen Zubaan’

  • March 11, 2025
  • By Aryan chaudhary

Castrol’s new SRK-led campaign aims to capture rural demand via IPL

  • March 11, 2025
  • By Kashish Ghosh

Collective Artists Network introduces AI mom influencer Kavya Mehra

  • March 11, 2025
  • By Sathya Udaiyar

Celebrity magic and nostalgia: Yas Island’s Badr Bourji on selling more than a holiday in India

  • March 11, 2025
  • By Ronak Rehal

Pilgrim onboards Jennifer Winget as the face of skincare

  • March 10, 2025
  • By Sathya Udaiyar

Cadbury Dairy Milk’s new ad: Possible ragging turns into a bonhomie affair

  • March 10, 2025
  • By Kashish Ghosh

Samantha Ruth Prabhu unveils her franchise Chennai Super Champs in WBPL

  • March 10, 2025
  • By Sathya Udaiyar

JLR India seeing 20-30%Levi’s onboards Diljit Dosanjh as global brand ambassadorof bookings shift online, says MD Rajan Amba

  • March 10, 2025
  • By Kashish Ghosh

Britannia Marie Gold honours Avani Lekhara with special edition pack

  • March 10, 2025
  • By Ekta Bhurat

Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads

  • March 10, 2025
  • By Aryan chauhdary

How brands are cheering India’s Champions Trophy victory

  • March 10, 2025
  • By Ronak Rehal

Collectibles to contests: Old cricket marketing tools that are slowly fading

  • March 10, 2025
  • By Aryan chaudhary

A47.in partners with Maddock Films for exclusive ‘Chhaava’ merchandise

  • March 10, 2025
  • By Sathya Udaiyar

Saina Nehwal joins Naarica as brand ambassador and investor

  • March 8, 2025
  • By Ekta Bhurat

Myntra’s ‘Fashion Ki Adalat’ puts fashion myths on trial with Archana Puran Singh

  • March 8, 2025
  • By Ronak Rehal

Birla Opus opens its first paint studio in Gurugram, eyes expansion to 10 cities

  • March 8, 2025
  • By MUSTAFA ANAND

Karnataka to launch OTT platform for Kannada films, announces CM

  • March 8, 2025
  • By Kashish Ghosh

O Hi onboards Kartik Aaryan as brand ambassador

  • March 8, 2025
  • By Kashish Ghosh

Male celebrities in the kitchen—but are they really stirring change?

  • March 7, 2025
  • By Ronak Rehal

Priya and Atlee acquire Bengaluru franchise in World Pickleball League

  • March 7, 2025
  • By Sathya Udaiyar

People Spotting Latest Stories Britannia Industries CEO Rajneet Kohli resigns

  • March 7, 2025
  • By MUSTAFA ANAND

After Coke & Maaza, now Appy Fizz drops a jingle with Vicky Kaushal’s moves

  • March 7, 2025
  • By Kashish Ghosh

Plum launches podcast on skincare hosted by Rohan Joshi

  • March 6, 2025
  • By Sathya Udaiyar

Federal Bank names Vidya Balan as its first brand ambassador

  • March 6, 2025
  • By MUSTAFA ANAND

Sharvari named first brand ambassador for Godrej Professional

  • March 6, 2025
  • By Sathya Udaiyar

Innisfree skincare products now available on Blinkit

  • March 6, 2025
  • By Sathya Udaiyar

Garnier Black Naturals ropes in MS Dhoni & Sakshi for new campaign

  • March 6, 2025
  • By Kashish Ghosh

Marketing News Punjab Kings name Kshema General Insurance as official IPL partner

  • March 6, 2025
  • By MUSTAFA ANAND

Decathlon’s ‘Play Your Own Way’ campaign promotes inclusivity in sports

  • March 6, 2025
  • By Kashish Ghosh

‘Sabdham’ movie review: Aadhi-Arivazhagan’s reunion has an intriguing premise but misses the right notes

  • March 6, 2025
  • By Ronak Rehal

Adani Group unveils new film in ‘Hum Karke Dikhate Hain’ series

  • March 6, 2025
  • By Ekta Bhurat

How Simpl gave B2B marketing a B’wood makeover at 10% of ad agency costs

  • March 6, 2025
  • By Aryan chaudhary

Champions Trophy 2025, IND vs AUS semifinal: Kohli-inspired India breaks the Australian hoodoo

  • March 6, 2025
  • By Ronak Rehal

Snitch debuts on Nykaa Fashion

  • March 5, 2025
  • By Sathya Udaiyar

Raghu, Rajiv, and Rannvijay star in Prime Video’s Dupahiya promo

  • March 5, 2025
  • By Kashish Ghosh

Fable & Mane announces Kareena Kapoor Khan as global ambassador

  • March 5, 2025
  • By Sathya Udaiyar

Influencer collaborations after India’s Got Latent: Stricter rules, fewer risks?

  • March 5, 2025
  • By kashish ghosh

Dr. Fixit’s new ad has Amitabh Bachchan rapping about leaks

  • March 5, 2025
  • By Ronak Rehal

Licious frolics in the colours and magic of India’s cuisines

  • March 5, 2025
  • By Ronak Rehal

Vikram Solar partners with Kolkata Knight Riders for IPL 2025

  • March 4, 2025
  • By MUSTAFA ANAND

Apple iPhone 16e now available in India: See price, features, and offers

  • March 4, 2025
  • By MUSTAFA ANAND

2025 Champions Trophy: Varun bamboozles Kiwi batters as India tops group with all-win record

  • March 4, 2025
  • By Ronak Rehal

Brands News Asian Paints unveils new sonic identity crafted by BrandMusiq

  • March 4, 2025
  • By MUSTAFA ANAND

Yuzvendra Chahal seeks Baba Nirala’s blessings in Aashram S3 promo

  • March 4, 2025
  • By Ronak Rehal

Neena Gupta talks French in Swiggy Dineout’s new spot for GIRF 2025

  • March 4, 2025
  • By MUSTAFA ANAND

My11Circle partners with JioStar as co-presenting partner for TATA IPL digital streaming

  • March 4, 2025
  • By Ekta bhurat

News College life comes alive in Nescafé India’s new spot

  • March 3, 2025
  • By kashish ghosh

Advertising News Finolex Pipes & Fittings flows into TVF’s Phulera for a new ad campaign

  • March 1, 2025
  • By Saurabh Yadav

Madhavbaug onboards Sonu Sood as brand ambassador

  • March 1, 2025
  • By Sathya Udaiyar

Fans’ trusted destination for everything IPL 2025 – Cricbuzz

  • March 1, 2025
  • By Ronak Rehal

‘Dabba Cartel’ series review: Shabana Azmi, Jyotika show doesn’t take off

  • March 1, 2025
  • By Ronak Rehal

Flipkart’s super.money acquires BharatX to strengthen credit offerings

  • March 1, 2025
  • By kashish ghosh

Zara shuts down its iconic 5-storey flagship store in Mumbai

  • March 1, 2025
  • By Ekta Bhurat

Nestlé plans to bring ready-to-drink Starbucks coffees to retail stores

  • March 1, 2025
  • By MUSTAFA ANAND

Adani Wilmar rebrands as AWL Agri Business Limited

  • March 1, 2025
  • By kashish ghosh

IKEA moves in—how it plans to fill north India’s ‘spacious’ homes

  • February 28, 2025
  • By sonali kamble

Rivaah by Tanishq & Zoya Akhtar’s Tiger Baby unveil new wedding song

  • February 28, 2025
  • By Ekta Bhurat

UltraTech Cement ventures into cables with Rs 1,800 cr investment plan

  • February 28, 2025
  • By Ekta Bhurat

Meta promises fix after Instagram users flag sensitive content surge

  • February 27, 2025
  • By Aryan chaudhary

Rexona partners with Mumbai Indians women’s team for WPL

  • February 27, 2025
  • By Shreya Patne

Connekkt Media acquires Hollywood marketing agency Mob Scene

  • February 27, 2025
  • By Ekta Bhurat

Lenskart’s smart audio eyewear Phonic is now available on Zepto

  • February 27, 2025
  • By Shreya Patne

Reliance targets small businesses to boost IPL revenue after merger

  • February 27, 2025
  • By Shreya Patne

LinkedIn’s Marketing Solutions Director on why it’s a favourite haunt for B2B marketers

  • February 27, 2025
  • By Aryan Chaudhary

Levi’s and Beyoncé recreate another ad of the clothing company

  • February 27, 2025
  • By Aryan chaudhary

Adani Wilmar rebrands as AWL Agri Business Limited

  • February 27, 2025
  • By Ekta Bhurat

Can Luna make a comeback as an EV after 20 years?

  • February 26, 2025
  • By Aryan chaudhary

From flavours to fame: Ranveer Brar’s journey from chef to brand ambassador

  • February 26, 2025
  • By Aryan Chaudhary

Walmart-owned PhonePe begins preparing for IPO listing in India

  • February 25, 2025
  • By Shreya Patne

X launches Grok AI powered tool to create ads and analyze campaigns

  • February 25, 2025
  • By Ekta Bhurat

MS Dhoni and CarryMinati find out what Cleartrip ‘Vibes’ is all about

  • February 25, 2025
  • By Shreya Patne

Cadbury India’s dual strategy for Valentine’s Day: A blend of romance and anti-romance.

  • February 20, 2025
  • By Uma Purandare

Rexona teams up with the Mumbai Indians women’s team for the Women’s Premier League (WPL).

  • February 20, 2025
  • By Uma Purandare

Sprite has signed Sharvari as its latest brand ambassador, bringing her onboard to represent the refreshing beverage.

  • February 20, 2025
  • By Uma Purandare

Tanishq is amplifying its focus on women by featuring women-centric ads throughout 2025, celebrating their strength and diversity.

  • February 15, 2025
  • By Uma Purandare

Mia by Tanishq celebrates mature love with its heartfelt ‘Not Just Another Day’ campaign, emphasizing the beauty and depth of lasting relationships.

  • February 15, 2025
  • By Uma Purandare

SNICKERS has the perfect remedy for those feeling like the hungry third wheel this Valentine’s Day.

  • February 15, 2025
  • By Uma Purandare

Nykaa Cosmetics has launched its “Pookieman” campaign in celebration of Valentine’s Day.

  • February 15, 2025
  • By Uma Purandare

Wow! Momo’s Valentine’s Day campaign celebrates the special bond between a mother and child, honoring the unique and unconditional love they share.

  • February 15, 2025
  • By Uma Purandare

Hershey India’s Valentine’s Day campaign fosters collaboration among brands through playful banter.

  • February 15, 2025
  • By Uma Purandare

Reliance launches ‘Spinner’ sports drink and announces partnerships with IPL teams.

  • February 13, 2025
  • By Uma Purandare

Herbalife has become an associate partner of TATA WPL through a two-year agreement.

  • February 13, 2025
  • By Uma Purandare

“Duolingo’s Owl Mascot Passes Away Under Mysterious Circumstances, Sparking an Outpouring of Reactions Online”

  • February 13, 2025
  • By Uma Purandare

RR Kabel joins forces with Kolkata Knight Riders as principal partner

  • February 12, 2025
  • By Sonali kamble

“Amazon and MX Player Showcase Global Content of MX Vdesi with Jackie Shroff in New Ad”

  • February 12, 2025
  • By By Levina Joseph

“Archies Honors Timeless Love with #PyarKaOGSolution Campaign”

  • February 12, 2025
  • By By Levina Joseph

“Controversy Surrounds ‘India’s Got Latent’ After Vulgar Remarks from Ranveer Allahbadia and Samay Raina”

  • February 12, 2025
  • By By Levina Joseph

Shark-approved, instantly delivered: How Swiggy Instamart helps brands enter q-comm

  • February 10, 2025
  • By Uma Purandare

TATA AIG’s New Campaign Celebrates the Silent Bond Between Father and Son

  • February 10, 2025
  • By By Levina Joseph

“Netflix’s 2025 Content Strategy: Bollywood, Star Kids, and Regional Blockbusters”

  • February 10, 2025
  • By By Levina Joseph

Shark-approved, instantly delivered: How Swiggy Instamart helps brands enter q-comm

  • February 10, 2025
  • By Sonali kamble

KViz master KV is making quizzing cool again; will brands quiz along?

  • February 7, 2025
  • By Manvi Shah

PVR INOX reports highest quarterly ad revenue of Rs 1,486 mn since Covid

  • February 7, 2025
  • By Manvi Shah

SMFG India Credit launches brand film on SME loans

  • February 7, 2025
  • By Manvi Shah

Veeba partners with Celebrity MasterChef India

  • February 7, 2025
  • By Sonali kamble

Aamir Khan time-travels for Charged by Thums Up—this time as a caveman

  • February 3, 2025
  • By Sonali kamble

Mokobara addresses white labelling allegations with 10% discount using ‘WHITELABEL’ code

  • February 1, 2025
  • By Manvi Shah

Alchemist Marketing Solutions launches new division Buzzwise

  • February 1, 2025
  • By Manvi Shah

Moneycontrol launches ‘Booster Budget’ coverage for Union Budget 2025

  • January 31, 2025
  • By Manvi Shah

Madras HC bars Shaadi.com ad over false ’30-Day Match’ claim

  • January 31, 2025
  • By Ayush Jaiswal

When Brands Talk: The Rise and Fall of Viral Banter in Marketing

  • January 31, 2025
  • By Sonali kamble

Courtyard by Marriott shines in Coldplay’s Sky Full of Stars

  • January 30, 2025
  • By Sonali kamble

Nykaa expands with posh Mumbai store; heats up beauty market game

  • January 29, 2025
  • By Sonali kamble

Danube Properties signs Kartik Aaryan as its brand ambassador

  • January 29, 2025
  • By Sonali kamble

Omnicom expands with new ‘Center of Excellence’ in Hyderabad

  • January 27, 2025
  • By Ayush Jaiswal

Brands celebrate India’s Republic Day with patriotic campaigns

  • January 27, 2025
  • By Ayush Jaiswal

Unboxing Zepto’s gifting strategy: Fresh spins on sampling and engagement

  • January 27, 2025
  • By Sonali kamble

Tribes Sports signs boxer Neeraj Goyat

  • January 9, 2025
  • By prakash kaunder

Sharvari named first brand ambassador for Godrej Professional

  • January 9, 2025
  • By ABHISHEK KAHAR

Hero Karizma named title sponsor for MTV Roadies season 20

  • January 9, 2025
  • By ABHISHEK KAHAR

Eurogrip Tyres signs M S Dhoni as brand ambassador

  • January 9, 2025
  • By Prakash Kaunder

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

  • January 8, 2025
  • By Prakash Kaunder

Air India launches ‘Fly Prior’ service for same-day early departures

  • January 8, 2025
  • By ABHISHEK KAHAR

Ramraj Cotton announces Abhishek Bachchan as brand ambassador

  • January 8, 2025
  • By prakash kaunder

Hero Karizma named title sponsor for MTV Roadies season 20

  • January 8, 2025
  • By prakash kaunder

Hero MotoCorp is the title sponsor of Hockey India League

  • January 8, 2025
  • By ABHISHEK KAHAR

Kickin’ it corporate: Standard Chartered Cup scores big for brand bonding

  • January 6, 2025
  • By prakash kaunder

Marketing’s most notable hires in 2024

  • January 6, 2025
  • By prakash kaunder

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

  • January 6, 2025
  • By ABHISHEK KAHAR

Marketer’s playbook for 2025: Content, influencers & CX are the play

  • January 6, 2025
  • By prakash kaunder

Why ASUS is going all in on PC gaming in a mobile-first market

  • January 6, 2025
  • By prakash kaunder

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE

  • January 3, 2025
  • By ABHISHEK KAHAR

Bata India partners with Zepto for 10-minute footwear delivery

  • January 3, 2025
  • By prakash kaunder

Zepto’s gift boxing strategy rolls on with a New Year surprise box

  • January 3, 2025
  • By ABHISHEK KAHAR

Gukesh creates chess sets with Google Gemini after world championship win

  • January 3, 2025
  • By Prakash Kaunder

2024’s adverse ads: Deepfakes, shockvertising, and ethical dilemmas

  • January 3, 2025
  • By Sania Khan

Chef Vikas Khanna adds his touch to Lay’s food truck in Gurugram

  • January 3, 2025
  • By Sania Khan

PVR INOX partners with Goibibo to introduce gamification in cinema ads

  • January 3, 2025
  • By Prakash kaunder

RuPay secures naming rights for Zomaland season 5

  • January 3, 2025
  • By ABHISHEK KAHAR

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

  • January 3, 2025
  • By Prakash kaunder

Tribes Sports signs boxer Neeraj Goyat

  • January 3, 2025
  • By prakash kaunder

CAIT writes to Piyush Goyal to address quick commerce concerns

  • December 31, 2024
  • By Sonali kamble

The people that moved: Best of agency, PR, and corp comm hires in ‘24

  • December 31, 2024
  • By Sonali kamble

Touch, feel, try & buy: Snitch CEO’s take on why offline retail still wins

  • December 31, 2024
  • By Sania Khan

Flipkart’s nocturnal party animals take centre stage in a new Minutes ad

  • December 31, 2024
  • By Sania Khan

96% of marketers are using AI, only 52% report tangible biz value

  • December 31, 2024
  • By Sania Khan

Mergers & movements: Shifts that redefined the Indian M&E in 2024

  • December 31, 2024
  • By Sania Khan

CMO Anshul Khandelwal & CTO Suvonil Chatterjee step down from Ola Electric

  • December 31, 2024
  • By Sonali kamble

From Pure Veg Mode to job criticism: Zomato’s flip-flops in 2024

  • December 30, 2024
  • By Abhishek Kahar

The MarTech year that was: Experts share their top 2024 learnings

  • December 30, 2024
  • By Prakash kaunder

Kapil Dev joins Golden Yug Senior Citizen Resort as brand ambassador

  • December 30, 2024
  • By Sania Khan

boAt and Samay Raina team up for hilarious New Year’s Campaign

  • December 30, 2024
  • By Sania Khan

Delhi spends Rs 60 crore on instant noodles in 2024: Swiggy Instamart

  • December 29, 2024
  • By Sania Khan

How Baby John integrates Center Fresh, Astral Pipes, & more into action

  • December 28, 2024
  • By Sania Khan

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

  • December 28, 2024
  • By Sania Khan

Jubilant Foods signs MoU with Coca-Cola for beverages, food products

  • December 28, 2024
  • By Sania Khan

2024: The year Elon Musk & X battled it out with the advertisers

  • December 28, 2024
  • By Sania Khan

Zee TV’s ‘Bas Itna Sa Khwaab’ turns Mumbai AC local into moving billboards

  • December 28, 2024
  • By Sonali kamble

The stinker mail was in the form of a legal notice: Gautam Reghunath

  • December 28, 2024
  • By Sonali kamble

When creativity backfires: Global ads that faced outrage in 2024

  • December 28, 2024
  • By Sonali kamble

Xiaomi showcases new phone’s durability with CGI-driven OOH campaign

  • December 27, 2024
  • By Sania Khan

Haier named official partner of Australian Open for next three years

  • December 27, 2024
  • By Sania Khan

Zomato joins CID’s ACP Pradyuman for a crime scene delivery twist

  • December 27, 2024
  • By Sania Khan

Omnicom+IPG, W+K, and Medanta plagiarism: Best of agency drama in ‘24

  • December 27, 2024
  • By Sania Khan

Dabur launches Iron Man and Elsa-themed toothpaste to enter kids’ category

  • December 26, 2024
  • By Sania Khan

Pulse Candy’s Christmas campaign picks up where Santa’s heist left off

  • December 26, 2024
  • By Sania Khan

MasterChef India returns with a celebrity twist; it will also air on TV

  • December 26, 2024
  • By Sania Khan

CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions

  • December 24, 2024
  • By Sania Khan

Gaurav Taneja to pitch Beastlife on Shark Tank India season 4: Funding venture or marketing masterstroke?

  • December 24, 2024
  • By Sania Khan

CRY launches ‘Girl Interrupted’ to advocate for girls’ secondary education

  • December 24, 2024
  • By Sania Khan

BigBasket delivery partners turn santa for Christmas deliveries

  • December 24, 2024
  • By Sania Khan

HDFC Bank unveils co-branded credit cards with Harley-Davidson

  • December 24, 2024
  • By Sonali kamble

Chinese Wok partners with Varun Dhawan’s Baby John for a new campaign

  • December 23, 2024
  • By Sonali kamble

Hero Karizma named title sponsor for MTV Roadies season 20

  • December 23, 2024
  • By Sania Khan

WWE India to move from SPNI to Netflix in April 2025: Reports

  • December 23, 2024
  • By Sania Khan

Instagram to introduce AI video editing tools in 2025: Adam Mosseri

  • December 23, 2024
  • By Sania Khan

When Netflix took a bet on appointment viewing, Bhansali, and games

  • December 23, 2024
  • By Sania Khan

Delhi HC orders Meta to remove deepfake videos of India TV chairman Rajat Sharma

  • December 23, 2024
  • By Sania Khan

Rediffusion unveils AI-generated Christmas film for Tata Power

  • December 23, 2024
  • By Sania Khan

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

  • December 23, 2024
  • By Sania Khan

Flipkart uses Sad Panda to spotlight android advantages in new spot

  • December 20, 2024
  • By Sania Khan

Taj Mahal Tea pays tribute to Zakir Hussain via a TOI print ad

  • December 20, 2024
  • By Sania Khan

Nazara’s NODWIN Gaming acquires AFK Gaming

  • December 20, 2024
  • By Sania Khan

Bata India partners with Zepto for 10-minute footwear delivery

  • December 20, 2024
  • By Sania Khan

Dabur explains the science behind Honitus in new campaign

  • December 19, 2024
  • By Sonali kamble

Bata India partners with Zepto for 10-minute footwear delivery

  • December 19, 2024
  • By Sonali kamble

SportCell secures kit sponsorship deal for Saudi Cricket Association

  • December 19, 2024
  • By Sonali kamble

Ballantine’s partners with tv series ‘Suits’ for a limited-edition pack

  • December 19, 2024
  • By Sonali kamble

8Bit Creatives secures esports naming rights deal in India with iQOO

  • December 18, 2024
  • By Sania Khan

BIG FM joins Hockey India League 2024-25 as official radio partner

  • December 18, 2024
  • By Sania Khan

News18 Network launches YouTube channel for Maha Kumbh 2025 coverage

  • December 18, 2024
  • By Sania Khan

Cricket, celeb trivia, music & more: What Indians asked Alexa in 2024

  • December 18, 2024
  • By Sania Khan

boAt’s new campaign features Shilpa Rao and fusion band Indian Ocean

  • December 18, 2024
  • By Sonali kamble

82.5 Communications secures creative duties for Bacardi India brands

  • December 17, 2024
  • By Sania Khan

Women have only 29% talk time in trailers: Prime Video’s O Womaniya! report

  • December 17, 2024
  • By Sania Khan

Google announces Preeti Lobana as its country manager and vice president for India

  • December 17, 2024
  • By Sania Khan

Suniel Shetty stars in U.S. Polo Assn. India’s autumn winter’24 campaign

  • December 16, 2024
  • By Sonali kamble

Maha Kumbh ad offers for brands: Catch 40 cr eyes, rates starting Rs 5 lakh

  • December 16, 2024
  • By Sonali kamble

TV ad volume dropped by 2% in Jan-Sep’24 over Jan-Sep’23: TAM AdEx

  • December 16, 2024
  • By Sonali kamble

STRCH onboards Vaani Kapoor as brand ambassador

  • December 14, 2024
  • By Sonali kamble

Bhuvan Bam launches sexual wellness brand ‘Peppy’

  • December 14, 2024
  • By Sonali kamble

KT Professional names Jacqueline Fernandez as face of hair care range

  • December 13, 2024
  • By Sania Khan

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

  • December 13, 2024
  • By Sonali kamble

Will the new Omnicom spark a creative leadership race in India?

  • December 13, 2024
  • By Sonali kamble

Google introduces Gemini 2.0: AI model for the agentic era

  • December 13, 2024
  • By Sania Khan

What is Omnicom CEO John Wren thinking?

  • December 13, 2024
  • By Sania Khan

Trivandrum launches ACT for collaboration among media professionals

  • December 13, 2024
  • By Sania Khan

Innocean India bags Narayana Health’s consolidated media mandate

  • December 12, 2024
  • By Sania Khan

Network18 operating revenue rises 49.4% in FY24 amid ‘soft advertising environment’

  • December 12, 2024
  • By Sania Khan

Google India adds scenes to ‘Call Me Bae’ featuring Ananya Panday in new campaign

  • December 12, 2024
  • By Sonali kamble

Third Wave Coffee celebrates OnePlus’ anniversary with a new campaign

  • December 12, 2024
  • By Sania Khan

The Logical Indian becomes a part of RVCJ Media Group

  • December 12, 2024
  • By Sania Khan

CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions

  • December 12, 2024
  • By Sonali kamble

WhatsApp starts Bharat Yatra initiative to train small businesses

  • December 11, 2024
  • By Sonali kamble

Collective Artists Network unveils Galleri5’s AI-Powered marketing platform

  • December 11, 2024
  • By Sania Khan

Chess Grandmaster D Gukesh named RBL Bank’s brand ambassador

  • December 11, 2024
  • By Sania Khan

Tribes Sports signs Boxer Neeraj Goyat

  • December 11, 2024
  • By Sonali kamble

Swiggy takes ownership of World Pickleball League’s Mumbai Team

  • December 11, 2024
  • By Sania Khan

MINT tops the charts: Redefining reach and engagement in business news

  • December 10, 2024
  • By Sania Khan

Gulab Goodness wins hearts with ‘Pourzy,’ redefines convenience

  • December 10, 2024
  • By Sania Khan

36% of SVOD audiences in Urban India regularly use connected TVs: Ormax

  • December 10, 2024
  • By Sania Khan

Indian E&M industry revenue to grow 8.3% CAGR, reach Rs 365,000 crore by 2028: PwC Report

  • December 10, 2024
  • By Sania Khan

Google Pushes Its Shopping Ads To Improve Retail Media

  • December 9, 2024
  • By Arjun Pandey

Sony is still slashing prices on consoles, controllers, and more for the holidays

  • December 9, 2024
  • By Arjun Pandey

Diljit Dosanjh gives shoutout to Deepika Padukone’s skincare brand 82°E

  • December 9, 2024
  • By Arjun Pandey

WhatsApp Channels: missed opportunity or future of brand engagement?

  • December 9, 2024
  • By Sonali kamble

Varun and Shraddha pitch Ajio’s Big Bold Sale to David Dhavan

  • December 9, 2024
  • By Sonali kamble

OpenAI confirms $200 ChatGPT Pro subscription with new o1 reasoning model

  • December 9, 2024
  • By Sania Khan

Perplexity expands its publisher program, offers ad revenue to media partners

  • December 9, 2024
  • By Sania Khan

MTV Hustle issues statement amid backlash as #ShameonMTVHUSTLE trends online

  • December 9, 2024
  • By Sania Khan

boAt’s new ad promotes ANC headphones to tackle wedding season noise

  • December 9, 2024
  • By Sania Khan

Samsung, Uppercase, Yamaha: Using audience insights to deliver impactful ads

  • December 6, 2024
  • By Sonali kamble

Good sleep on Wakefit helps Prafull Billore turn ‘panauti’ into power

  • December 6, 2024
  • By Sania Khan

Kantar: Rural India sees 43% rise in digital payments, 23% e-commerce growth

  • December 6, 2024
  • By Sania Khan

CEF Group enters e-cycle market with Harbhajan Singh as brand ambassador

  • December 6, 2024
  • By Sania Khan

POPxo by MyGlamm joins as beauty partner for AP Dhillon’s 2024 tour

  • December 6, 2024
  • By Sonali kamble

HUL just revealed its premiumisation gambit; D2C brands must be wary

  • December 5, 2024
  • By Sonali kamble

You can now book Shikaras in Dal Lake on Uber

  • December 5, 2024
  • By Sania Khan

Tinder wraps up season four of Swipe Ride

  • December 5, 2024
  • By Sania Khan

IndiGo sues Mahindra Electric over use of ‘6E’ in its new electric car

  • December 5, 2024
  • By Sania Khan

Rolls-Royce reaches $63 billion valuation for the first time

  • December 5, 2024
  • By Sania Khan

Allen Institute in talks to acquire Unacademy at $800 million valuation: ET

  • December 5, 2024
  • By Sania Khan

Two weeks post rebrand, Jaguar keeps the pot stirring with a new car

  • December 4, 2024
  • By Sonali kamble

BIG FM joins Hockey India League 2024-25 as official radio partner

  • December 4, 2024
  • By Sania Khan

The rise of Chill Guy: How a laid-back dog conquered the internet

  • December 4, 2024
  • By Sania Khan

AIFF signs commercial agreement with Shrachi Sports, and Sony Sports to telecast I-League matches

  • December 4, 2024
  • By Sania Khan

Zepto aims for IPO in 2025 with a focus on full Indian ownership

  • December 4, 2024
  • By Sania Khan

Can advertising soothe Goa’s tourism woes?

  • December 4, 2024
  • By Sonali kamble

Shikhar Dhawan joins Ikeda (Finkeda) as brand ambassador

  • December 3, 2024
  • By Sonali kamble

Publicis India’s FlexForward turns OOH waste into useful products

  • December 3, 2024
  • By Sonali kamble

Wakefit spot takes a jab at Deepinder Goyal’s chief of staff job post

  • December 3, 2024
  • By Sania Khan

Blissclub launches ‘Freedame’, a new innerwear collection for women

  • December 3, 2024
  • By Sonali kamble

Solethreads appoints Shruti Hassan as Brand Ambassador

  • December 3, 2024
  • By Sania Khan

Rishabh Pant stars in Nasher Miles’ new campaign for Gen Z travellers

  • December 2, 2024
  • By Sania Khan

SRK becomes marriage counsellor to Ralia in new ad for Rungta Steel

  • December 2, 2024
  • By Sania Khan

Zepto crosses Rs 1,000 crore in annualised ad revenue

  • December 2, 2024
  • By Sonali Kamble

Decoding Gen Z’s content diet

  • December 2, 2024
  • By Sonali Kamble

ZEE Entertainment launches TV campaign with David Warner and Jason Holder for DP World ILT20 S3

  • November 30, 2024
  • By Srishti Pandey

One Health Assist launches #MissionFitPossible campaign to inspire health tracking

  • November 30, 2024
  • By Srishti Pandey

Aditya Birla Housing Finance unveils new brand film: ‘Happy Home Loan Journey’

  • November 30, 2024
  • By Srishti Pandey

Find Your Bigger Picture: OPPO Teams Up with Milind Soman

  • November 30, 2024
  • By Srishti Pandey

Niyo teams up with CleverTap to boost customer experience

  • November 30, 2024
  • By Sania Khan

Weddings by Betterhalf rebrands itself as The Wedding Company

  • November 30, 2024
  • By Sonali Kamble

Godrej Enterprises unveils refreshed brand identity

  • November 30, 2024
  • By Sonali Kamble

Dentsu India & PhonePe Ads to launch book on Indian consumer trends

  • November 29, 2024
  • By Sania Khan

Q-comms take Meta’s delivery route to reach tier-II and -III India

  • November 29, 2024
  • By Sania Khan

Beyond the purchase: Is conversational marketing the CX kingpin?

  • November 29, 2024
  • By Sonali Kamble

Streax joins ‘Zepto-Shaadi.com’ trend with witty OOH

  • November 29, 2024
  • By Srishti Pandey

Hockey India League’s “Hockey Ka Jashn” campaign aims to make the sport a national celebration

  • November 29, 2024
  • By Srishti Pandey

UST signs MOU with Western Sydney University to Accelerate Agritech Innovation

  • November 29, 2024
  • By Srishti Pandey

Sebamed launches ‘Project Skin Deep’ campaign, revealing the science behind healthy skin

  • November 29, 2024
  • By Srishti Pandey

How Moneycontrol Pro earned as many subscribers as Financial Times, Dow Jones’ Barron’s and China’s Ciaxin

  • November 28, 2024
  • By Sonali Kamble

redBus Uses AI for First Customized Ad Campaign for 300+ Operators on Primo

  • November 28, 2024
  • By Srishti Pandey

Boman Irani’s directorial debut ‘The Mehta Boys’ shines at Asia premiere at IFFI

  • November 28, 2024
  • By Srishti Pandey

‘ECE Elevators’ by ‘Birla Group’ Unveiled its New Ad Campaign

  • November 28, 2024
  • By Srishti Pandey

DViO wins the digital mandate of Matter, an EV tech company

  • November 27, 2024
  • By Sonali Kamble

CANTABIL launches Autumn-Winter 2024 collection with new campaign

  • November 27, 2024
  • By Srishti Pandey

LinkedIn’s AI campaign tool Accelerate is out in beta, supports videos

  • November 27, 2024
  • By Sania Khan

The Local Talk secures ad sales rights for CricHeroes

  • November 27, 2024
  • By Sania Khan

Plum launches Niacinamide skincare range with ‘Chemistry That’s Just Bright’ campaign

  • November 27, 2024
  • By Srishti Pandey

Hansa Research ranks Virat Kohli, MS Dhoni, Sachin Tendulkar as top endorsers in 2024

  • November 27, 2024
  • By Sania Khan

Zepto introduces Jarvis its in-house advertising service

  • November 27, 2024
  • By Sania Khan

Warner Bros. Discovery brings shoppable entertainment to streaming with ‘Shop with Max’ and ‘Moments’

  • November 26, 2024
  • By Srishti Pandey

Vi expands ‘Be Someone’s We’ campaign

  • November 26, 2024
  • By Srishti Pandey

HUL approves demerger of ice-cream biz as separate listed entity

  • November 26, 2024
  • By Ayush Jaiswal

Milind Soman slammed for promoting Vim Black men’s dishwashing liquid

  • November 26, 2024
  • By Ayush Jaiswal

McDonald’s (S&W) CMO on beating urban blues with the McCrispy

  • November 26, 2024
  • By Sonali Kamble

Collective Artists Network unveils Galleri5’s AI-Powered marketing platform

  • November 26, 2024
  • By Sonali Kamble

Volvo’s old ‘pro-family’ ad wins praise as Jaguar’s new campaign faces flak

  • November 25, 2024
  • By Sania Khan

Farah Khan spills celebrity secrets with Tata CLiQ Luxury’s Black Friday Sale

  • November 25, 2024
  • By Sania Khan

Sourav Ganguly launches Beurer India’s GL 22 Blood Glucose Monitor

  • November 25, 2024
  • By Sania Khan

Agent Ranbir Kapoor relies on Asian Paints for protection in new ad

  • November 23, 2024
  • By Srishti Pandey

Yash & Radhika Star in Powerful Courtroom Drama on Oil Purity

  • November 23, 2024
  • By Srishti Pandey

Tata CLiQ Rebrands as Tata CLiQ Fashion with New Identity

  • November 23, 2024
  • By Srishti Pandey

Yardley London Relaunches Talcum Powder Range with Kalyani Priyadarshan

  • November 23, 2024
  • By Srishti Pandey

McDowell’s reinvents itself to cater to the evolving Gen Z tastes

  • November 23, 2024
  • By Sania Khan

CCI imposes ₹213.14 crore penalty on Meta over WhatsApp’s 2021 privacy policy

  • November 23, 2024
  • By Sonali Kamble

Kinder Joy launches TVC featuring limited-edition Harry Potter Funko Pop toy collection

  • November 22, 2024
  • By Srishti Pandey

HDFC Life launches ‘The Missing Beat – Second Chance’

  • November 22, 2024
  • By Srishti Pandey

Goldmedal Electricals partners with ‘Pushpa 2’ for in-film integration

  • November 22, 2024
  • By Srishti Pandey

Swiggy takes ownership of World Pickleball League’s Mumbai Team

  • November 22, 2024
  • By Srishti Pandey

Chess Grandmaster D Gukesh named RBL Bank’s brand ambassador

  • November 22, 2024
  • By Sonali kamble

Pat Cummins stars in Tourism Australia’s new “Come and Say G’day” ad

  • November 22, 2024
  • By Sonali kamble

Art-E wins 360 degree marketing mandate for Sharp Electronics

  • November 22, 2024
  • By Sania Khan

Sara Ali Khan hosts a free wellness and Yoga retreat on Airbnb in Goa

  • November 22, 2024
  • By Sonali Kamble

Paragon Footwear now available on Swiggy Instamart & Zepto

  • November 21, 2024
  • By Sania Khan

Disney+ Hotstar brings Vidyut Jammwal to spotlight ‘Deadpool & Wolverine’

  • November 21, 2024
  • By Sonali Kamble

Jawa Yezdi Motorcycles and BSA Motorcycles continue partnership with Independence Rock 2024

  • November 21, 2024
  • By Srishti Pandey

Netcore Cloud partners with Google Cloud to boost Gen AI capabilities

  • November 21, 2024
  • By Sania Khan

21 Savage reported to perform at the Indian Sneaker Festival 2024

  • November 21, 2024
  • By Srishti Pandey

Wahter launches ‘Shot by Wahter’ to offer brands ad space targeting GenZ

  • November 21, 2024
  • By Srishti Pandey

Has Jaguar taken futuristic rebranding too far?

  • November 21, 2024
  • By Sonali Kamble

Zomato founder wants Chief of Staff: No salary, pay Rs 20 lakh instead

  • November 21, 2024
  • By Sonali Kamble

Coca-Cola’s AI-generated Christmas ad has left viewers feeling flat

  • November 19, 2024
  • By Srishti Pandey

Nippo enters home care with launch of ‘Swooper’ mosquito repellent

  • November 19, 2024
  • By Srishti Pandey

Supra Pens partner with ‘Singham Again’

  • November 19, 2024
  • By Srishti Pandey

Crayons Advertising secures outdoor rights for Maha Kumbh 2025

  • November 19, 2024
  • By Srishti Pandey

Collective Artists Network opens Dubai office, expands global presence

  • November 19, 2024
  • By Sania Khan

ThinkROI opens LA office to expand into U.S. market

  • November 19, 2024
  • By Sania Khan

Gen Z’s spending expected to reach $1.8 trillion by 2035: Snap+BCG report

  • November 19, 2024
  • By Sania Khan

GenZ shoppers doubled on Myntra last year: CMO Sunder Balasubramanian

  • November 19, 2024
  • By Sonali Kamble

The Good Glamm Group completes 100% acquisition of The Moms Co

  • November 19, 2024
  • By Sonali Kamble

Colgate launches AI dental health checker on WhatsApp

  • November 18, 2024
  • By Sonali Kamble

Britannia Pure Magic launches Choco Stars with 12 Zodiac-inspired ads

  • November 18, 2024
  • By Srishti Pandey

Shilpa Shetty becomes Nutrela’s brand ambassador to promote healthy living

  • November 18, 2024
  • By Srishti Pandey

Somany Ceramics taps Salman Khan and Varun Sharma for new campaign

  • November 18, 2024
  • By Srishti Pandey

Zedd Adds Two Sunburn Arena Shows in March 2025

  • November 18, 2024
  • By Srishti Pandey

Crystal Furnitech Shines at ACETECH Exhibition 2024

  • November 18, 2024
  • By Sonali Kamble

Mambe India Pvt Ltd Stands Out at ACE Tech Mumbai Expo 2024

  • November 16, 2024
  • By Srishti Pandey

Myntra Beauty partners with Le Défilé L’Oréal Paris at Paris Fashion Week 2024

  • November 16, 2024
  • By Sania Khan

R3hab Returns to India for Cherry Blossom Festival 2024 in Shillong

  • November 16, 2024
  • By Srishti Pandey

TCM Sports Management secures ACC Asia Cup sponsorship rights

  • November 16, 2024
  • By Sania Khan

iPhone 16 launch sparks massive demand across retail & quick commerce players including Blinkit, BigBasket and more

  • November 15, 2024
  • By Sania Khan

Yuvraj Singh partners with Alfinity Studios to launch ‘Twiddles’

  • November 15, 2024
  • By Sania Khan

TCM Sports Management secures ACC Asia Cup sponsorship rights

  • November 15, 2024
  • By Sania Khan

Tata Sampann rolls out new brand campaign: ‘Pyar Bhara’

  • November 15, 2024
  • By Srishti Pandey

IAA India launches campaign to encourage voter participation in Maharashtra

  • November 15, 2024
  • By Srishti Pandey

Diljit Dosanjh Cannot Sing Songs About Alcohol or Violence at Hyderabad Concert

  • November 15, 2024
  • By Srishti Pandey

Vasant Masala names Anil Kapoor brand ambassador; rolls out new campaign

  • November 15, 2024
  • By Srishti Pandey

Meet the leadership of JioStar

  • November 15, 2024
  • By Sonali Kamble

Zomato’s heartwarming response to Swiggy’s IPO steals the show

  • November 15, 2024
  • By Sonali Kamble

Did you catch this new Wakefit ad that’s a Stree 2 spoof?

  • November 15, 2024
  • By Sonali Kamble

Fossil taps Nick Jonas as 2025 brand ambassador

  • November 14, 2024
  • By Sania Khan

Netflix and YRF Entertainment unveil the trailer for Anupam Kher starrer ‘Vijay 69’

  • November 14, 2024
  • By Srishti Pandey

PVR INOX partners with Star Sports to bring Premier League matches live to theatres across major cities in India

  • November 14, 2024
  • By Srishti Pandey

India Gourmet Luxe 2024: Celebrating Collaborations and Culinary Excellence

  • November 14, 2024
  • By Ayush Jaiswal

Go Cheese TVC unveils delicious meal possibilities

  • November 14, 2024
  • By Ayush Jaiswal

Godrej Industries Q2 net profit up 230% to Rs 288 cr

  • November 14, 2024
  • By Ayush Jaiswal

Why Bournvita chose Mary Kom and her son to talk about strength

  • November 14, 2024
  • By Sonali Kamble

Yamaha Motor partners with Comic Con India

  • November 14, 2024
  • By Sonali Kamble

Lay’s Partners with HUEMN to Launch Limited-Edition Fashion Collection

  • November 14, 2024
  • By Ayush Jaiswal

A young entrepreneur’s journey

  • November 14, 2024
  • By Sonali Kamble

Guardian stops posting on Elon Musk’s X from its official accounts

  • November 14, 2024
  • By Sonali Kamble

Coldplay in India: British rock band announces 4th concert in Ahmedabad.

  • November 13, 2024
  • By Srishti Pandey

Mondelēz International partners with Accenture to boost AI-powered marketing

  • November 13, 2024
  • By Sania Khan

Coldplay in India: British rock band announces 4th concert in Ahmedabad

  • November 13, 2024
  • By Srishti Pandey

Ulcerate on Their ‘Surreal’ India Tour and How They Nail Live Shows

  • November 13, 2024
  • By Srishti Pandey

Anyasa Launches India Tour with DJ-Producer Enamour in December

  • November 13, 2024
  • By Srishti Pandey

Anoushka Shankar Now Has a Total of 11 Grammy Nominations Across 20 Years

  • November 13, 2024
  • By Srishti Pandey

Netflix’s ad-supported tier reaches 70 million global users

  • November 13, 2024
  • By Sonali Kamble

TOPS collaborates with Horn Ok Please Festival as ‘Presenting Partner’

  • November 13, 2024
  • By Sania Khan

Nestle’s KitKat becomes the official chocolate bar of Formula 1

  • November 13, 2024
  • By Sania Khan

In Vicco’s new ad, Alia Bhatt ditches her toothpaste for Vajradanti

  • November 13, 2024
  • By Sonali Kamble

Gujarat Titans concludes debut ‘Titans Rising’ BGMI tournament

  • November 13, 2024
  • By Sonali Kamble

Coral Media’s OOH campaign boosts brand visibility for TVS Jupiter

  • November 12, 2024
  • By Ayush Jaiswal

Mokobara joins the journey of Diljit Dosanjh’s record-breaking Dil-luminati Tour

  • November 12, 2024
  • By Sonali kamble

Nestle’s KitKat becomes the official chocolate bar of Formula 1

  • November 12, 2024
  • By Sonali Kamble

Meta Opens Retail Pop-Up in Los Angeles to Showcase its Smart Glasses

  • November 11, 2024
  • By Ayush Jaiswal

Instagram Expands Boosting To Include More Post Types

  • November 11, 2024
  • By Ayush Jaiswal

TATA Starbucks opens its second experiential coffee store in Colaba

  • November 11, 2024
  • By Sania Khan

The Best Moments from Red Bull’s Dance Your Style World Finals

  • November 11, 2024
  • By Ayush Jaiswal

Q2 Earnings Reflect Weak Performance Of FMCG, Auto, Consumer Durables; PSU Banks Shine Amid Rising Credit Costs: Report

  • November 11, 2024
  • By Ayush Jaiswal

Brands must justify green claims or risk penalties under new ad norms

  • November 11, 2024
  • By Sania Khan

Zomato CEO Deepinder Goyal enters health tech with wellness app ‘Continue’: Reports

  • November 11, 2024
  • By Sania Khan

Warner Music India Expands Portfolio with Minority Stake in SkillBox

  • November 11, 2024
  • By Srishti Pandey

Nearly 1 in 2 rural consumers exposed to both online and offline media: Report

  • November 11, 2024
  • By Ayush Jaiswal

McDonald’s clarifies stance on Donald Trump’s visit to Pennsylvania outlet

  • November 11, 2024
  • By Sania Khan

Madison Loop wins SEO mandate for Liquify

  • November 11, 2024
  • By Sania khan

Ahead of Rap 91 Live 2024, A Look at Indian Hip-Hop Trends on Spotify

  • November 11, 2024
  • By Srishti Pandey

Bitcoin hits all-time record high over $81,000 amid Donald Trump’s victory wave, gains 93% in 2024

  • November 11, 2024
  • By Srishti Pandey

Star India to make web series on Reserve Bank

  • November 11, 2024
  • By Srishti Pandey

Vedanta to invest $500 million in display glass subsidiary AvanStrate Inc, eyes semiconductor manufacturing in India

  • November 11, 2024
  • By Srishti Pandey

YouTube print ad showcases Shorts’ impact on Nestlé, Colgate & upGrad

  • November 11, 2024
  • By Sonali kamble

Royal Enfield revives its iconic World War II bike Flying Flea as an EV

  • November 11, 2024
  • By Sonali kamble

Max Life Partners with Numr to Elevate Customer Experience through Real Time insights and Predictive Analytics

  • November 11, 2024
  • By Srishti Pandey

Google’s AI-powered Vids now available for workspace business users

  • November 11, 2024
  • By Srishti Pandey

Zepto partners with 50 local artisans for Diwali artisan initiative

  • November 9, 2024
  • By Sania Khan

Tanmay Bhat expresses interest in collaborating with Dream 11

  • November 9, 2024
  • By Sonali kamble

As brands go for festive discounts, ITC Mom’s Magic backs a cause

  • November 9, 2024
  • By Sania Khan

AP Dhillon announces 3-city India tour amid buzz around Coldplay, Diljit’s concerts; Check dates & more

  • November 9, 2024
  • By Ayush

iServeU partners with PAX Technology for All-in-One Soundbox terminals

  • November 9, 2024
  • By Srishti Pandey

Marketing Latest Stories Bigbasket adds Spotify playlists to Diwali delivery bags

  • November 9, 2024
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Zed Black announced as associate gold partner for India-SA T20I series

  • November 9, 2024
  • By Sania Khan

Auto Expo 2025 to be held under Bharat Mobility from Jan 17-22 at 3 places

  • November 9, 2024
  • By Srishti Pandey

Fortune unveils special Soyabean Oil pack in tribute to Chhath Puja

  • November 9, 2024
  • By AyusJaiswal

Kay Beauty unveils ‘Day Weddings’ guide for bridal & bridesmaid looks

  • November 9, 2024
  • By Sonali

Goldmine Advertising secures social & digital media mandate for Canara Bank

  • November 8, 2024
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JioCinema and Sports18 to exclusively broadcast South Africa vs India T20 Series: A Rematch of Champions

  • November 8, 2024
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Air India launches ‘Fly Prior’ service for same-day early departures

  • November 8, 2024
  • By Sania Khan

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