When Netflix took a bet on appointment viewing, Bhansali, and games
Netflix India revolutionized storytelling in 2024 with a diverse lineup spanning period dramas (Heeramandi), thrillers (IC 814), comedies (The Great Indian Kapil Show), and its first franchise film (Phir Aayi Haseen Dilruba). With innovations like interactive gaming (LUDO King), regional content empowerment, and features like Moments, the platform set global trends in creativity and engagement. Vice President Monika Shergill reaffirmed Netflix’s vision to push boundaries and connect audiences worldwide, promising even greater milestones in 2025.