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When Netflix took a bet on appointment viewing, Bhansali, and games

When Netflix took a bet on appointment viewing, Bhansali, and games

Netflix India revolutionized storytelling in 2024 with a diverse lineup spanning period dramas (Heeramandi), thrillers (IC 814), comedies (The Great Indian Kapil Show), and its first franchise film (Phir Aayi Haseen Dilruba). With innovations like interactive gaming (LUDO King), regional content empowerment, and features like Moments, the platform set global trends in creativity and engagement. Vice President Monika Shergill reaffirmed Netflix’s vision to push boundaries and connect audiences worldwide, promising even greater milestones in 2025.

Delhi HC orders Meta to remove deepfake videos of India TV chairman Rajat Sharma

Delhi HC orders Meta to remove deepfake videos of India TV chairman Rajat Sharma

The Delhi High Court has directed Meta Platforms Inc. to immediately block and remove AI-generated deepfake videos of India TV Chairman Rajat Sharma that falsely promote spurious medicines. Justice Amit Bansal also ordered Meta to disclose details of users behind these videos and instructed government agencies to block infringing websites and accounts. This case highlights the misuse of AI in creating doctored content, posing risks to public health and violating intellectual property rights. The next hearing is scheduled for April 3, 2025.

Rediffusion unveils AI-generated Christmas film for Tata Power

Rediffusion unveils AI-generated Christmas film for Tata Power

Rediffusion’s RAID Studio has unveiled an AI-generated Christmas video for Tata Power, blending technology with creativity. The one-minute film continues the “Duniya Apne Hawale” campaign, showcasing children protecting the planet alongside Santa Claus. With AI-crafted visuals and music, the commercial emphasizes sustainability and innovation. This project marks a milestone in AI-driven advertising, highlighting Tata Power’s commitment to a greener future.

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

FedEx has announced its global sponsorship as the principal sponsor and official logistics partner for Chennai Super Kings (CSK) and Johannesburg Super Kings (JSK), beginning with the IPL and SA20 seasons in 2025. This collaboration highlights shared values of excellence and innovation, with FedEx providing logistics support for team kits and match equipment across international locations. The partnership strengthens ties between cricket and commerce, showcasing FedEx’s commitment to delivering transformative solutions while enhancing community engagement.

Flipkart uses Sad Panda to spotlight android advantages in new spot

Flipkart uses Sad Panda to spotlight android advantages in new spot

The Sad Panda Campaign for Flipkart has become a viral sensation, blending humor, relatability, and technology to capture Gen Z’s attention. The campaign, launched with pre-buzz through quirky social media appearances, tells a heartwarming story of how Android features like Google Gemini and Circle to Search foster heartfelt connections. As Flipkart’s Big Saving Days kick off on December 20, the Sad Panda symbolizes humor and savings, making the campaign a perfect mix of storytelling and tech innovation. With hashtags like #SadPandaSaves and #AndroidAdvantage, the campaign drives engagement while highlighting unbeatable deals.

Taj Mahal Tea pays tribute to Zakir Hussain via a TOI print ad

Taj Mahal Tea pays tribute to Zakir Hussain via a TOI print ad

Taj Mahal Tea has paid a touching tribute to legendary tabla maestro Ustad Zakir Hussain, who passed away on 15 December 2024. Known for his iconic role in the “Wah Taj!” campaign, Hussain’s artistry and grace became inseparable from the brand’s identity. A four-time Grammy winner and recipient of India’s highest civilian honors, he enriched global music while bridging cultures. The tribute acknowledges his profound legacy, concluding with heartfelt gratitude for a partnership that transcended generations: “Thank you for all the years of a beautiful partnership.”