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Dabur launches Iron Man and Elsa-themed toothpaste to enter kids’ category

Dabur launches Iron Man and Elsa-themed toothpaste to enter kids’ category

Dabur India enters the kids’ toothpaste category with Dabur Herb’l Kids Toothpaste, designed for children aged 3+. Free from fluoride, parabens, and harmful chemicals, this natural toothpaste protects against cavities, strengthens enamel, and promotes healthy gums. Available in strawberry flavor, the toothpaste features Iron Man for boys and Elsa from Frozen for girls, making brushing fun and engaging. Priced at Rs. 195 for 80g, it includes a QR code for interactive games and collectible merchandise. Now available on

Pulse Candy’s Christmas campaign picks up where Santa’s heist left off

Pulse Candy’s Christmas campaign picks up where Santa’s heist left off

Pulse Candy, owned by DS Group, returns this festive season with #TheGreatPulseChase, an adventurous campaign featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla. Following Santa’s candy heist last year, the duo embarks on a year-long CGI-fueled chase across India, encountering quirky characters and hilarious challenges to reclaim their beloved candy.

Audiences can join the fun by sharing predictions using #TheGreatPulseChase for a chance to win ₹5000 vouchers. With its tagline “Pran Jaaye Par Pulse Na Jaaye,” the campaign combines humour, stunning visuals, and a festive theme to deliver an engaging and memorable experience.

MasterChef India returns with a celebrity twist; it will also air on TV

MasterChef India returns with a celebrity twist; it will also air on TV

Sony Pictures Network India is transforming its reality TV lineup with a fresh spin on MasterChef India. The latest season, Celebrity MasterChef India – Ab Unn Sabki Seeti Bajegi!, brings star power to the kitchen with celebrity contestants and judges. Featuring Farah Khan, Ranveer Brar, and Vikas Khanna on the judging panel, the show promises an exciting mix of glamour and culinary expertise. Moving back to television, this revamped format aims to engage audiences with its unique blend of entertainment and cooking, supported by major brand sponsorships and a festive theme.

CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions

CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions

CARS24’s “The Dowry Collection” is a bold and satirical campaign addressing the harmful social issue of dowry. Through a playful digital experience, users explore a fictional collection of cars for dowry, only to encounter a hard-hitting message: “Dowry is not a custom; it’s a crime. Break the chain.” The campaign uses humour to engage audiences while promoting values of equality and mutual respect, encouraging families to reject outdated traditions and embrace progressive social norms. By sparking meaningful discussions, it advocates for breaking the cycle of dowry practices and building a more just society.

Gaurav Taneja to pitch Beastlife on Shark Tank India season 4: Funding venture or marketing masterstroke?

Gaurav Taneja to pitch Beastlife on Shark Tank India season 4: Funding venture or marketing masterstroke?

Gaurav Taneja, aka Flying Beast, is set to showcase his sports nutrition brand, Beastlife, on Shark Tank India Season 4, premiering January 6, 2025, on SonyLIV. Backed by ex-shark Ghazal Alagh, Taneja’s pitch highlights his massive online following (9.27M YouTube subscribers, 3.6M Instagram followers) and Beastlife’s premium products. Featuring an expanded shark lineup, including Kunal Bahl, Varun Dua, and Viraj Bahl, this season promises high-stakes pitches and entrepreneurial breakthroughs. Will Taneja secure funding or leverage the platform for brand growth? Don’t miss this exciting journey!

CRY launches ‘Girl Interrupted’ to advocate for girls’ secondary education

CRY launches ‘Girl Interrupted’ to advocate for girls’ secondary education

Child Rights and You (CRY) launches “Girl Interrupted” under the Poori Padhai Desh Ki Bhalai initiative, tackling disruptions in girls’ secondary education caused by societal and financial barriers. Conceptualized by TistaThinks, the campaign uses creative visuals, awareness films, and national activities to highlight the ripple effects of interrupted education. Running from December 2024 to January 2025, it aims to inspire action and ensure uninterrupted learning for millions of girls, driving India’s progress.