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The stinker mail was in the form of a legal notice: Gautam Reghunath

The stinker mail was in the form of a legal notice: Gautam Reghunath

A fun series in which we ask creative leaders about the not-so-serious aspects of their work life. Here’s Talented’s Gautam Reghunath.

When creativity backfires: Global ads that faced outrage in 2024

When creativity backfires: Global ads that faced outrage in 2024

Brands including Google, Apple, Nike, and Jaguar tried pushing boundaries but sparked global backlash and left audiences divided instead.

Xiaomi showcases new phone’s durability with CGI-driven OOH campaign

Xiaomi showcases new phone’s durability with CGI-driven OOH campaign

Xiaomi India has launched a cutting-edge OOH campaign for the Redmi Note 14 5G Series, blending CGI and live action to highlight the smartphone’s durability. With activations at iconic locations like Connaught Place and Marine Drive, the campaign uses dramatic visuals of a phone enduring extreme conditions to captivate audiences. Trending with #RedmiNote14series and reaching over 8.6 million users online, this innovative campaign underscores Xiaomi’s commitment to innovation and reliability. The Redmi Note 14 5G Series is now available in stores and online.

Haier named official partner of Australian Open for next three years

Haier named official partner of Australian Open for next three years

Haier has partnered with the Australian Open and Summer of Tennis as the Official TV and Appliances Partner in a three-year global collaboration. This partnership reflects Haier’s commitment to innovation, excellence, and community engagement, featuring dynamic fan activations during the tournament and support for grassroots tennis clubs. It marks a significant milestone in Haier’s globalisation journey, blending premium design with enriching experiences for global audiences.

Zomato joins CID’s ACP Pradyuman for a crime scene delivery twist

Zomato joins CID’s ACP Pradyuman for a crime scene delivery twist

Zomato has partnered with the iconic TV show CID to create a fun video blending food delivery and crime investigation. Featuring ACP Pradyuman, Abhijeet, and Daya, the lighthearted content highlights Zomato’s efficiency while celebrating CID’s return on Sony Entertainment Television. Airing weekends at 10 PM, the collaboration combines nostalgia and humor for an engaging experience.

Omnicom+IPG, W+K, and Medanta plagiarism: Best of agency drama in ‘24

Omnicom+IPG, W+K, and Medanta plagiarism: Best of agency drama in ‘24

The advertising industry witnessed significant upheavals in 2024. Omnicom’s acquisition of Interpublic Group (IPG) reshaped the agency hierarchy, creating a $25.6 billion giant that challenges WPP’s dominance globally and in India. Meanwhile, independent creative powerhouse Wieden+Kennedy (W+K) exited India after 17 years, citing strategic realignment.

Controversies added to the turmoil, with W+K embroiled in a legal dispute with Jindal Steel over a Cannes Lions-winning ad and independent agency Bang In The Middle accusing Medanta of executing a previously rejected campaign idea. These events highlight the evolving dynamics, challenges, and intellectual property disputes reshaping the industry landscape.