Brandvibez Top Headlines

Latest Articles

Tribes Sports signs boxer Neeraj Goyat

Tribes Sports signs boxer Neeraj Goyat

ribes Sports is a leading agency specializing in athlete representation and brand partnerships. In the case of Neeraj Chopra, the Olympic gold medalist from India, Tribes Sports will play a pivotal role in managing and elevating his brand. The agency will help Neeraj expand his presence in the sports and lifestyle industries by spearheading his brand and content collaborations. These collaborations can involve partnerships with global and local brands, allowing Neeraj to represent products and services that align with his values and sportsmanship.

In addition to brand collaborations, Tribes Sports will also focus on creating innovative and engaging opportunities for fans to interact with Neeraj. This could involve digital content, virtual events, social media engagement, or even in-person meet-and-greet experiences, all designed to bring Neeraj closer to his supporters. By leveraging cutting-edge platforms and creative marketing strategies, Tribes Sports aims to further strengthen Neeraj’s influence and connection with his fanbase, while also exploring new business opportunities for the athlete.

In essence, Tribes Sports will work towards amplifying Neeraj’s image beyond just athletics, making him a more accessible and engaging figure for fans worldwide, while simultaneously increasing his commercial opportunities.

CAIT writes to Piyush Goyal to address quick commerce concerns

CAIT writes to Piyush Goyal to address quick commerce concerns

CAIT national president BC Bhartia has alleged that quick commerce platforms are misusing Foreign Direct Investment (FDI) funds to gain an unfair advantage in the retail sector.

The people that moved: Best of agency, PR, and corp comm hires in ‘24

The people that moved: Best of agency, PR, and corp comm hires in ‘24

There were quite a few senior-level hires this year.

Touch, feel, try & buy: Snitch CEO’s take on why offline retail still wins

Touch, feel, try & buy: Snitch CEO’s take on why offline retail still wins

Snitch, a Bengaluru-based men’s fashion brand, has emerged as a standout success, achieving a valuation of ₹100 crore in just two years. Featured on Shark Tank India, it secured ₹1.5 crore for 1.5% equity from all five sharks, gaining credibility and exposure.

Post-Shark Tank, Snitch raised ₹110 crore in Series-A funding, launched 35 stores, and expanded into fragrances and accessories. Its redesigned app, with over 2 million downloads, now contributes 70% of online revenue.

With plans to operate 100 stores by 2025, Snitch bridges online and offline retail, leveraging physical stores to build trust and boost Average Order Value. Its humorous Bollywood-inspired ad campaign targets competitors like Zara and H&M, strengthening brand visibility.

By focusing exclusively on men’s fashion, Snitch simplifies shopping and drives high conversion rates, solidifying its position as a leader in the Indian mark

Flipkart’s nocturnal party animals take centre stage in a new Minutes ad

Flipkart’s nocturnal party animals take centre stage in a new Minutes ad

Flipkart’s new ad campaign, “Everything for Every Party Animal,” highlights its quick-commerce service, Flipkart Minutes, promising delivery in under 10 minutes. Featuring quirky “party animals” like night owls and a parrot, the ad caters to New Year revelers who find themselves running low on snacks, drinks, or speakers mid-celebration. Launched in August 2024, Flipkart Minutes takes on competitors like Blinkit and Zepto with a relatable and festive pitch, gaining over 500,000 YouTube views and cementing its position as the go-to service for midnight warriors.

96% of marketers are using AI, only 52% report tangible biz value

96% of marketers are using AI, only 52% report tangible biz value

The Infosys CMO Radar Report 2024 reveals that 96% of marketers have adopted AI, with 73% using it across multiple functions such as advertising, content creation, and campaign management. However, only 52% are seeing tangible business value. Key industries like banking, automotive, and retail lead the charge, while CMOs are evolving into strategic enablers influencing business growth and technology decisions. Challenges include data privacy, integration, and building comprehensive customer views. The report emphasizes that organizations adopting AI in more than five activities achieve significantly higher returns, blending tech innovation with human insight for success