Brandvibez Top Headlines

Latest Articles

Air India launches ‘Fly Prior’ service for same-day early departures

Air India launches ‘Fly Prior’ service for same-day early departures

This new service lets passengers take a flight up to 12 hours earlier than booked, if both flights are on the same day The service you’re referring to is likely a new offering introduced by certain airlines, allowing passengers to change their flight to an earlier time on the same day, as long as both flights are booked on the same day. This can be particularly useful for passengers who experience changes in their schedule or want to arrive at their destination sooner.

Here’s a breakdown of how the service generally works:

Same-Day Flexibility: If you have a flight booked but wish to travel earlier, the airline might allow you to switch to a flight departing up to 12 hours before your original booking.

Eligibility: The key conditions usually include that both flights must be on the same day and sometimes the same route. There may also be certain restrictions, such as availability of seats on the earlier flight or specific classes of tickets that are eligible.

Process: The passenger can request to change their flight either through the airline’s website, app, or customer service. If there are available seats, the passenger will be moved to the earlier flight without additional costs or with minimal fees.

Benefits: This flexibility can be a great convenience for travelers who want to change their plans last minute due to personal reasons or other factors, such as better connection times, earlier arrival at their destination, or a change in work or meeting schedules.

This type of service offers more convenience for customers and aligns with the growing trend of offering flexible travel options. Keep in mind, specific terms and conditions vary from airline to airline, so checking with the airline for the exact details is important.

Ramraj Cotton announces Abhishek Bachchan as brand ambassador

Ramraj Cotton announces Abhishek Bachchan as brand ambassador

A major collaboration is underway as Bollywood megastar Amitabh Bachchan is set to represent Ramraj, a well-established brand known for its premium collection of traditional Indian clothing, including dhotis, shirts, and kurtas. This partnership marks an exciting new chapter for the brand, as it seeks to further strengthen its presence in the market and appeal to a broad audience across India.

To kick off the collaboration, Ramraj will launch a massive 360-degree marketing campaign that will feature Bachchan in a central role. The campaign is designed to be multi-faceted, spanning a variety of media platforms such as television, print, digital ads, social media, and even outdoor billboards. This integrated approach will ensure the message reaches a diverse audience, from rural to urban areas, leveraging the star power of Bachchan to create a strong emotional connection with consumers.

The campaign will highlight Ramraj’s commitment to quality and traditional craftsmanship while showcasing its modern appeal, making it relevant to both younger and older generations. As a brand rooted in Indian heritage, Ramraj aims to strengthen its association with values like culture, authenticity, and style—qualities embodied by Bachchan himself. His iconic image and trusted persona make him an ideal ambassador to reinforce the brand’s reputation for premium, authentic clothing.

Ramraj’s goal with this partnership is not just to promote a product but to tell a story—one that celebrates tradition while embracing modern-day sensibilities. With Bachchan as the face of the brand, the campaign is expected to have a wide-ranging impact, influencing consumer perceptions and driving new growth for Ramraj. This strategic move aligns with the brand’s vision of becoming a household name in Indian fashion, combining a rich legacy of traditional attire with the contemporary relevance needed to thrive in today’s competitive market.

Hero Karizma named title sponsor for MTV Roadies season 20

Hero Karizma named title sponsor for MTV Roadies season 20

With Avvatar Sports Nutrition and POCO as co-sponsors, the highly anticipated show is set to air on MTV and stream on JioCinema, offering viewers an exciting blend of entertainment, fitness, and technology. Avvatar Sports Nutrition, a brand known for its premium sports supplements, brings a focus on health and well-being, aligning perfectly with the show’s dynamic and energetic theme. POCO, the innovative smartphone brand, adds a tech-driven edge to the experience, connecting with young, digitally engaged audiences. The show will captivate viewers through its engaging content, broadcast on MTV for a traditional TV audience, and stream on JioCinema, ensuring access to a broader, digital-savvy audience. This collaboration promises to deliver an unforgettable viewing experience, featuring entertaining content, exclusive promotions, and an interactive platform for fans.

Hero MotoCorp is the title sponsor of Hockey India League

Hero MotoCorp is the title sponsor of Hockey India League

The eagerly awaited tournament, scheduled to commence on December 28, 2024, is poised to be a historic and groundbreaking event in the world of competitive sports. For the first time, the competition will feature eight men’s teams and four women’s teams, marking a significant milestone in the movement towards gender equality and inclusivity in the sporting arena. This unprecedented inclusion of women’s teams not only elevates the level of competition but also emphasizes the importance of providing equal opportunities for female athletes to showcase their talent on a global stage.

As the teams prepare to battle it out for supremacy, fans can expect a thrilling showcase of skill, strategy, and athleticism from both the men’s and women’s teams. The atmosphere will be electric as the best players in the world compete for victory, pushing the boundaries of what’s possible in their respective sports. The addition of the women’s teams will undoubtedly inspire future generations of athletes, creating a more level playing field where both men and women are given the same platform to excel.

This landmark event stands as a testament to the growing support for women in sports and the commitment to breaking down barriers. It will not only highlight the remarkable talent and dedication of the athletes but also serve as a celebration of progress and equality within the sports community. Fans around the world will be watching as this historic tournament unfolds, marking a new chapter in the evolution of competitive sports where gender is no longer a barrier to greatness.

Kickin’ it corporate: Standard Chartered Cup scores big for brand bonding

Kickin’ it corporate: Standard Chartered Cup scores big for brand bonding

Sumeet Singla, Head of Corporate Affairs, Brand, and Marketing for India & South Asia at Standard Chartered Bank, emphasizes the significant role the football tournament plays in bringing together corporate teams from across India. The tournament is not just a platform for sports, but also a valuable opportunity for businesses to foster camaraderie and strengthen brand connections. Through friendly competition and team spirit, participants from diverse industries can build stronger professional relationships, while enhancing teamwork and collaboration.

Singla highlights that the tournament helps in promoting a sense of unity among employees, giving them a chance to engage in a non-work environment and establish bonds beyond the workplace. For brands, it offers the perfect opportunity to showcase their corporate culture, connect with potential clients, and engage with a wider audience in a fun and interactive way. Additionally, the event helps businesses to humanize their brands, creating positive impressions and a stronger emotional connection with both employees and customers alike.

Marketing’s most notable hires in 2024

Marketing’s most notable hires in 2024

CEOs, CMOs, MDs, and even brand heads; everyone is here, making it a powerhouse gathering of industry leaders. This prestigious event brings together the most influential decision-makers from various sectors, including top executives from leading corporations, innovators, and visionaries. It provides a unique platform for networking, collaboration, and sharing insights on the latest trends in business, marketing, and branding. The presence of such distinguished professionals creates an atmosphere of opportunity, where ideas flow freely, partnerships are forged, and strategies for the future are discussed. Whether it’s discussing market shifts, consumer behavior, or digital transformation, this gathering is the perfect venue for shaping the future of industries.