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When Brands Talk: The Rise and Fall of Viral Banter in Marketing

When Brands Talk: The Rise and Fall of Viral Banter in Marketing

Two brands speak to each other in the real world, and suddenly 20 other brands jump into the conversation, but online. What’s happening?

Courtyard by Marriott shines in Coldplay’s Sky Full of Stars

Courtyard by Marriott shines in Coldplay’s Sky Full of Stars

Its location next to the DY Patil Stadium in Navi Mumbai turned the hotel into a backdrop for thousands of social media posts and reels created by concert-goers.

Nykaa expands with posh Mumbai store; heats up beauty market game

Nykaa expands with posh Mumbai store; heats up beauty market game

Anchit Nayar, Executive Director & CEO of Nykaa, speaks about the potential of India’s beauty market and his brand’s future expansion plan at the inaugural of its expansive offline store in Mumbai.

Danube Properties signs Kartik Aaryan as its brand ambassador

Danube Properties signs Kartik Aaryan as its brand ambassador

The brand offers a 1% payment plan, fully furnished apartments, and projects with 40+ amenities.

Omnicom expands with new ‘Center of Excellence’ in Hyderabad

Omnicom expands with new ‘Center of Excellence’ in Hyderabad

The Hyderabad campus will focus on media, technology, digital commerce, marketing science, market research, creative services, and business support.

Brands celebrate India’s Republic Day with patriotic campaigns

Brands celebrate India’s Republic Day with patriotic campaigns

From Air India to McDonald’s, here is how brands are joining in on the celebrations of India’s 76th Republic Day.