Navi UPI partners with Royal Challengers Bengaluru (RCB) as their Official UPI Partner for T20 2025, offering users exclusive 24-hour early access to match tickets. This collaboration enhances the fan experience by combining seamless digital payments with the excitement of cricket.
Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the market with aggressive pricing and advertising
Launched in collaboration with Songdew, the campaign is a collective of one-minute music videos with each track capturing the essence of a specific colour.
As the communications industry evolves through the integration of AI, those who harness its potential while Prioritising a human-centric approach will distinguish themselves in the changing communication landscape.
Skechers has signed Jasprit Bumrah as its latest brand ambassador, joining Ishan Kishan and Yastika Bhatia. Bumrah will compete in Skechers Cricket footwear and feature in marketing campaigns. Designed for performance, Skechers Cricket shoes offer superior traction, stability, and agility. CEO Rahul Vira emphasized that Bumrah’s excellence aligns with Skechers’ innovation and commitment to sports. Skechers continues to expand its presence in cricket and other sports, sponsoring top athletes worldwide. The Skechers Cricket collection is available at select retail stores and online.
Kotak Mahindra Bank’s new campaign, “Hausla Hai Toh Ho Jayega,” emphasizes empowerment and financial aspirations, aligning with India’s evolving consumer mindset. The bank aims to engage consumers through a mix of digital media, financial education, and strategic partnerships like the IPL.
