‘Tech ambassador’ stylists fuel Godrej Professional’s salon-led growth
Godrej Professional, a salon-first haircare brand under GCPL, is expanding its presence to 30,000 salons in the next 2-3 years. With over five decades in hair colouring, the brand follows a B2B2C model, empowering stylists as key influencers. Collaborating with top hairstylists like Yianni Tsapatori and Najeeb Ur Rahman, it offers expert-led training and specialized salon treatments. Salon sales contribute 80% of its revenue, with e-commerce growing post-pandemic. Actress Sharvari represents the brand’s colour range, Dimensions. Future innovations include low-ammonia and ammonia-free colours. Digital marketing remains a priority, engaging both stylists and consumers.
