Volvo’s old ‘pro-family’ ad wins praise as Jaguar’s new campaign faces flak
A heartfelt Volvo ad spotlighting family values and EX90’s safety features has captivated audiences, contrasting sharply with Jaguar’s “Copy Nothing” campaign. Directed by Oscar-winning cinematographer Hoyte Van Hoytema, the 3:46-minute video follows a first-time father navigating his fears and joys, underscoring Volvo’s commitment to safety and authenticity. While Jaguar’s sleek, progressive rebrand faced backlash for being “out of touch,” Volvo’s emotional storytelling resonated deeply, setting a new standard for automotive marketing.
