Britannia Bourbon appoints Pooja Dhingra as Chief Tasting Officer for BourbonIT
In this role, she will handpick five winning Bourbon-inspired recipes and bring them to life.
In this role, she will handpick five winning Bourbon-inspired recipes and bring them to life.
Sunrisers Hyderabad has partnered with global sports and lifestyle brand playR as their official merchandise partner for the 2025 IPL season. Under this collaboration, playR will have exclusive rights to design, produce, and distribute the official Fan Jersey, along with a wide range of non-exclusive fan merchandise. This partnership aims to bring high-quality, stylish, and innovative fan gear to the loyal Orange Army, deepening the connection between the team and its supporters. Both brands are united in their vision to deliver merchandise that reflects team spirit, enhances fan pride, and offers a seamless blend of performance and style.
And it threw in a heartwarming story about father-daughter relationships while at it.
YES SECURITIES’ ‘Invest Karo Apne Style Se’ campaign redefines investing as a form of self-expression, aligning financial strategies with individual preferences. Through creative storytelling, the campaign promotes OMNI, a trading app designed for personalized investment journeys.
Thomas Cook India partners with Bollywood star Kartik Aaryan to launch a dynamic campaign for its Borderless Travel Card, a seamless multi-currency solution designed for Young India’s travel needs. The campaign highlights effortless forex management, ensuring secure and hassle-free international travel.
Lotus Herbals launches a high-impact multimedia campaign for its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++, highlighting its lightweight, breakout-free, and no-white-cast formula. The campaign targets Gen Z and millennials across OTT, TV, social media, and in-store promotions.