Baskin Robbins Launches Authentic Italian Gelato Scoops and Sundaes in India

  • June 9, 2025
  • By Janvi Joshi

Advertising News BGMI promotes its update with a sketch featuring YouTuber Fukra Insaan

  • June 9, 2025
  • By Sania Khan

Bisleri launches limited edition pack with Mission: Impossible– The Final Reckoning

  • June 9, 2025
  • By Sania Khan

Through its ‘Go Beyond’ initiative, Canon empowers the next generation of Indian creators to explore new frontiers of creativity.

  • June 9, 2025
  • By Janvi Joshi

Mother Dairy celebrates Mumbai’s nurturing spirit with ‘Aai Jaisi Mumbai’ campaign

  • June 9, 2025
  • By Saloni Dangi

Sachin & Sara Tendulkar Show Their Paw-sitive Side in Spinny’s New Ad

  • June 9, 2025
  • By Janvi Joshi

Media News Ads are coming to Prime Video India unless you pay Rs 699 extra

  • June 9, 2025
  • By Sania Khan

Pinkvilla Screen and Style Icons Awards 2025 shines with creativity, glamour, and powerful brand partnerships

  • June 9, 2025
  • By Sania Khan

IPL 2025: How brands are reacting to RCB’s historic victory

  • June 9, 2025
  • By Sania Khan

Nykaa Fashion names Ishaan Khatter and Shanaya Kapoor as new brand faces

  • June 9, 2025
  • By Sania Khan

Leo’s CEO bets on culture to navigate the consolidation storm

  • June 9, 2025
  • By Sameeha Joshi

Coca-Cola’s Charged unveils new brand identity with mascot launch

  • June 9, 2025
  • By Sameeha Joshi

AI that doesn’t steal: Inside Adobe’s playbook for ethical creativity

  • June 9, 2025
  • By Dhananjay Vazirani

RummyCircle launches campaign for National Rummy Series with Sourav Ganguly

  • June 9, 2025
  • By Dhananjay Vazirani

Catch ’em young, watch them grow: Vinit Karnik makes the case for grassroots sports marketing

  • June 9, 2025
  • By Dhananjay Vazirani

John Abraham Claps Back at Bassi’s Face Wash Roast – Garnier Style!

  • June 3, 2025
  • By Janvi Joshi

Advertising News Goafest reveals lineup of speakers and performers for 18th edition

  • June 3, 2025
  • By Sania Khan

Advertising News Garnier gets John Abraham to respond to Bassi’s face wash mock

  • June 3, 2025
  • By Sania Khan

Netflix to leverage gen-AI for immersive in-show advertising by 2026

  • June 3, 2025
  • By Sania Khan

Stays Plus Services: Airbnb Adds Wellness and Lifestyle Perks

  • June 3, 2025
  • By Janvi Joshi

Veet’s ‘Smoothest Way to Sexy’ ad swaps insecurity for self-assurance with a confident new message

  • June 3, 2025
  • By Janvi Joshi

Tira and Maybelline New York launch ‘Talk Beauty To Me’ series featuring Suhana Khan

  • June 3, 2025
  • By Sania Khan

Influencer Marketing News Anecdot Culture Studio to lead influencer & culture mandate for Ola Electric

  • June 3, 2025
  • By Sania Khan

Zepto to deliver Polycab super ROI fans in 10 minutes

  • June 3, 2025
  • By Sania Khan

From Buzz to Belief: Evocus and the Evolution of Black Water in India

  • June 3, 2025
  • By Janvi Joshi

WPP retains Coca-Cola’s global mandate

  • June 3, 2025
  • By Sonali Kamble

How JioStar’s fan-first tech is changing the way India watches cricket

  • June 3, 2025
  • By Sania Khan

Federal Bank launches a new deposit-centric campaign featuring Vidya Balan as its face.

  • June 3, 2025
  • By Janvi Joshi

Audi India partners with Neeraj Chopra

  • June 3, 2025
  • By Sania Khan

Zydus Wellness Unveils New Corporate Brand Identity: A Bold Step in Its Transformation Journey

  • June 3, 2025
  • By Sonali Kamble

Magic Moments onboards Kriti Sanon as brand ambassador

  • June 3, 2025
  • By Sania Khan

Zepto to deliver Polycab super ROI fans in 10 minutes

  • June 3, 2025
  • By Sania Khan

Hell Energy Drink onboards cricketer Shreyas Iyer as face of the brand in India

  • June 3, 2025
  • By Sonali Kamble

Ladakh hoteliers launch ‘Ladakh is Waiting’ campaign to revive tourism

  • June 3, 2025
  • By Sania Khan

Designing for many Indias: Canva’s cultural playbook for its 4th-largest market

  • June 3, 2025
  • By Sania Khan

Hailey Bieber’s Rhode acquired by e.l.f. Beauty in $1 billion deal

  • June 3, 2025
  • By Sania Khan

Amazon signs AI content deal with The New York Times

  • June 3, 2025
  • By Sania Khan

Zeel redefines monsoon fashion with a new campaign that marries function with flair.

  • May 26, 2025
  • By Janvi Joshi

Make new memories with maa: redBus celebrates mother-child journeys

  • May 22, 2025
  • By Saloni Dangi

Philips rolls out new campaign for its latest range of trimmers

  • May 22, 2025
  • By Saloni Dangi

Swiggy’s Big Bet: Soaring Ad Spend and Rising Losses in the Race for Quick-Commerce Dominance

  • May 22, 2025
  • By Janvi Joshi

Met Gala 2025: Celebrating Black Style with a Strong Indian Presence

  • May 22, 2025
  • By Janvi Joshi

More Than Just Music: The Social and Economic Legacy of Coldplay’s Ahmedabad Visit

  • May 22, 2025
  • By Janvi Joshi

boAt & Blinkit’s cheeky mother’s Day PSA: Time for real gifts, not just likes

  • May 22, 2025
  • By Saloni Dangi

SRK, Diljit Dosanjh and Kiara Advani make their Met Gala debuts in 2025

  • May 22, 2025
  • By Sania Khan

Myntra’s Message to Gen Z: Stop Shopping in the Internet’s Shady Corners

  • May 22, 2025
  • By Janvi Joshi

McDonald’s India– North & East adds Chicken Puff to menu, rolls out McDeal 1+1 offers

  • May 20, 2025
  • By Saloni Dangi

From Screens to Revenue: Cracking the Code of OTT Monetisation in India

  • May 9, 2025
  • By Janvi Joshi

Why family-oriented content is the next growth driver for OTTs in India

  • May 9, 2025
  • By Sania Khan

Advertising News Parle Products is on a mission to make ‘Parle Marie’ roll off your tongue

  • May 8, 2025
  • By Saloni Dangi

Our competition is Netflix from other countries, says Monika Shergill

  • May 8, 2025
  • By Sania Khan

Relaxo products now available on Blinkit, Zepto & Swiggy Instamart

  • May 8, 2025
  • By Saloni Dangi

Shah Rukh Khan and Sunfeast Dark Fantasy celebrate the power of imagination in its latest campaign

  • May 8, 2025
  • By Saloni Dangi

Sourav Ganguly reappointed as Chairperson of ICC Cricket Committee

  • May 8, 2025
  • By Sania Khan

Gen Z and Career Ambition: Insights from Naukri’s Latest Advertising

  • May 8, 2025
  • By Janvi Joshi

CaratLane’s “The Nudge”: A Gentle Push Towards Commitment

  • May 7, 2025
  • By Janvi Joshi

Stayfree’s latest ad tackles common tampon misconceptions

  • May 6, 2025
  • By Saloni Dangi

Global Elegance Redefined: KL Rahul Becomes Face of Paul & Shark

  • May 5, 2025
  • By Janvi Joshi

Shaping the Future: India’s Journey to Global Media Leadership

  • May 5, 2025
  • By Janvi Joshi

Teen Accounts Go Cross-Platform: Meta Enhances Youth Protection

  • May 5, 2025
  • By Janvi Joshi

Babil Khan Clears the Air After Misinterpreted Video Sparks Backlash

  • May 5, 2025
  • By Janvi Joshi

Advertising News Jasprit Bumrah & Sanjana Ganesan star in uppercase’s latest campaign

  • May 5, 2025
  • By Sania Khan

About 25% of our viewing for Indian content happens outside India: Prime Video

  • May 5, 2025
  • By Sania Khan

JioStar backs India’s vision for a creative-tech future with IICT launch at WAVES

  • May 5, 2025
  • By Sania Khan

Marketing News Paul & Shark ropes in KL Rahul as global ambassador

  • May 5, 2025
  • By Sania Khan

Media News We’ll roughly double our ad revenue in 2025, says Netflix co-CEO

  • May 5, 2025
  • By Sania Khan

JioStar to invest Rs 33,000 crores in content: Uday Shankar

  • May 5, 2025
  • By Sania Khan

Changing the Way India Sees Sunscreen: Deconstruct’s New Campaign Hits Home

  • May 2, 2025
  • By Janvi Joshi

From Barbers to Breakthroughs: Philips’ Bold New Grooming Era

  • May 2, 2025
  • By Janvi Joshi

All-Day Comfort, One Smart Switch: The Rise of PRECISION1 Contact Lenses

  • May 2, 2025
  • By Janvi Joshi

Maha Kumbh, cola brands drive strong Coca-Cola India performance in Q1

  • May 2, 2025
  • By Sania Khan

Long-term potential of Q-comm platforms yet to be seen: GroupM’s Ritika Taneja

  • May 2, 2025
  • By Sania Khan

Your Crocs. Your Story. Your World.”: Crocs and Rashmika Mandanna Unite for India-Focused Campaign

  • May 2, 2025
  • By Janvi Joshi

Search, Suggest, Shop: The ChatGPT Experience Reimagined

  • April 29, 2025
  • By Janvi Joshi

Throttle Meets Street: The Hunter 350 and the Rise of HunterHood

  • April 29, 2025
  • By Janvi Joshi

A Night to Remember: Pinkvilla Redefines Style and Stardom

  • April 28, 2025
  • By Janvi Joshi

Zouk and Kriti Sanon Celebrate Indian Womanhood with “A Bagful of You”

  • April 28, 2025
  • By Janvi Joshi

Marketing the Story: Inside Netflix India’s Creative Campaigns

  • April 28, 2025
  • By Janvi Joshi

The Soft Side of CID: Britannia Gobbles Launches with a Fun Spin

  • April 26, 2025
  • By Janvi Joshi

“Alphabet Reports Strong Q1 2025 Results Driven by AI Growth and Cloud Momentum”

  • April 25, 2025
  • By Raina Vohra

“Yahoo Eyes Chrome Acquisition Amid Antitrust Trial: A Bold Bid to Reclaim Search Power”

  • April 25, 2025
  • By Raina Vohra

Herbalife India Launches ‘Sleep Enhance’ with New Film to Address Widespread Sleep Challenges

  • April 25, 2025
  • By Avyukt Kalita

Pizza Hut India’s Juicylicious Reinvention: A Bold New Slice of Innovation

  • April 24, 2025
  • By Janvi Joshi

SASA LELE: Flipkart’s Offbeat Summer Sale Campaign Breaks the Internet with Meme-Inspired Madness

  • April 24, 2025
  • By Janvi Joshi

Alia Bhatt Partners with Her Viral Twin Chandni for L’Oréal Ad

  • April 24, 2025
  • By Janvi Joshi

Kendrick Lamar makes history as the first musician ever to star in a Gatorade ad..

  • April 24, 2025
  • By Avyukt Kalita

Travel Begins with a Vibe, Not a Visa

  • April 23, 2025
  • By Janvi Joshi

Inside Dream11’s IPL 2025 Ad: Aamir Khan and Ranbir Kapoor Face Off in Witty Banter

  • April 23, 2025
  • By Avyukt Kalita

Snitch Opens Pitch Process for Major Multi-Channel Campaign Mandate

  • April 22, 2025
  • By Avyukt Kalita

“Croissant or Prashant?” – How Britannia Turned a Meme Into a Masterstroke in Marketing

  • April 22, 2025
  • By Avyukt Kalita

“Cream Centre: Honouring 65 Years with a Fresh New Identity”

  • April 22, 2025
  • By Raina Vohra

Tata Tea’s Jaago Re Launches AI-Powered Campaign to Support Climate Action.

  • April 21, 2025
  • By Avyukt Kalita

JioStar Unveils MegaBlast: A Revolutionary One-Day Media Product for Unmatched Reach and Impact

  • April 21, 2025
  • By Janvi Joshi

Wendy’s joins the Korean craze after McDonald’s, Burger King

  • April 21, 2025
  • By Avyukt Kalita

Ganguly’s ‘Googlies’ leave cricket legends stumped in Google’s new ad

  • April 17, 2025
  • By Kashish Ghosh

KFC & CarryMinati Drop the Heat with ‘Saucy Popcorn’ in a First-of-Its-Kind Collab

  • April 17, 2025
  • By Ronak Rehal

Ram Charan roped in as brand ambassador for Campa

  • April 17, 2025
  • By Kashish Ghosh

BHIM Launches ‘Paison Ki Kadar’ Campaign to Reinforce Its Identity as ‘Bharat Ka Apna Payments App’

  • April 11, 2025
  • By Raina Vohra

Joy & KKR announce partnership for the fourth time with a campaign challenging masculinity stereotypes

  • April 11, 2025
  • By Sathya Udaiyar

Chinese Wok focuses major marketing push on IPL, allocates 60-70% of Q1 budget

  • April 11, 2025
  • By Kashish Ghosh

Madhavbaug Partners with Sonu Sood for Powerful New TVC Promoting Holistic Cardiac Care

  • April 11, 2025
  • By Ronak Rehal

Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions

  • April 9, 2025
  • By Sathya Udaiyar

After McDonald’s, Burger King launches a Korean menu

  • April 9, 2025
  • By Kashish Ghosh

Second-screen supremacy: YouTube’s answer to IPL’s cluttered ad landscape

  • April 9, 2025
  • By Sathya Udaiyar

Go! Biryan announces Zaheer Iqbal as its first brand ambassador

  • April 9, 2025
  • By Kashish Ghosh

Mera Desh Meri Zimmedari: A Little Girl’s Courage, A Nation’s Wake-Up Call

  • April 9, 2025
  • By Ronak Rehal

Mankind Pharma Launches Campaign for HealthOK 100% Vegetarian Multivitamin Tablets with Archana Puran Singh

  • April 5, 2025
  • By Ronak Rehal

Haldiram’s: The Rs 13,000 crore brand that rarely advertises

  • April 5, 2025
  • By Sathya Udaiyar

Britannia Bourbon appoints Pooja Dhingra as Chief Tasting Officer for BourbonIT

  • April 5, 2025
  • By Kashish Ghosh

PlayR becomes ‘Official Merchandise Partner’ of Sunrisers Hyderabad for IPL 2025

  • April 4, 2025
  • By Sathya Udaiyar

Did De Beers new spot take a shot at lab-grown diamonds?

  • April 4, 2025
  • By Kashish Ghosh

YES SECURITIES Unveils ‘Invest Karo Apne Style Se’ Campaign, Redefining Personalized Investing

  • April 4, 2025
  • By Ronak Rehal

Thomas Cook India Appoints Kartik Aaryan as Brand Ambassador to Target Gen Z Travellers

  • April 4, 2025
  • By Ronak Rehal

Lotus Herbals Unveils High-Impact Multimedia Campaign for Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++

  • April 3, 2025
  • By Ronak Rehal

Shah Rukh Khan hosts Zeenat Aman for a ‘Daawat’ to remember

  • April 3, 2025
  • By Kashish Ghosh

‘Tech ambassador’ stylists fuel Godrej Professional’s salon-led growth

  • April 3, 2025
  • By Sathya Udaiyar

Harsh Gujral’s Cryptic Retirement Post Sends Fans Into A Frenzy – The Ultimate April Fool’s Day Prank!

  • April 2, 2025
  • By Ronak Rehal

Why real estate brands tap A-list celebrities for trust & visibility

  • April 2, 2025
  • By Sathya Udaiyar

Kareena Kapoor can’t resist a pistachio Magnum Ice Cream

  • April 2, 2025
  • By Kashish Ghosh

Zydus Wellness’ Sugar Free Appoints Janhvi Kapoor as Brand Ambassador to Promote Health and Wellness

  • April 2, 2025
  • By Ronak Rehal

Chennai Super Kings announce Ludic as their Official Footwear Partner for IPL 2025

  • March 29, 2025
  • By Sathya Udaiyar

Euro India Fresh Foods Joins Hands with Gujarat Titans as Official Snacking Partner

  • March 29, 2025
  • By Ronak Rehal

Tiger Shroff shows ASUS Vivobook 14 Flip’s versatile modes in new campaign

  • March 29, 2025
  • By Kashish Ghosh

Shraddha Kapoor joins Neutrogena as brand ambassador

  • March 28, 2025
  • By Sathya Udaiyar

Havmor Ice Cream Unveils New Campaign Featuring Tamannaah Bhatia and Hardik Pandya

  • March 28, 2025
  • By Ronak Rehal

Argentina Football Association and HSBC Announce Landmark Partnership for India and Singapore

  • March 27, 2025
  • By Ronak Rehal

Coca-Cola Welcomes Indian Superstar Yash as the Face of Coke Halftime Campaign

  • March 27, 2025
  • By Ronak Rehal

Tinder revives its ‘You Up’ campaign with a fresh perspective

  • March 27, 2025
  • By Kashish Ghosh

Samsung’s Galaxy M series ad becomes the latest ‘Case’ for TV detectives

  • March 27, 2025
  • By Aryan chaudhary

SEIKO partners with Royal Challengers Bengaluru for IPL 2025

  • March 27, 2025
  • By Sathya Udaiyar

Parle Products Unveils Ananya Panday as Brand Ambassador for Hide & Seek Cookies

  • March 25, 2025
  • By Ronak Rehal

From ‘Thanda Matlab Cola’ to ‘Khade Masale Matlab Zoff’—this startup wants to own the spice rack

  • March 25, 2025
  • By Aryan chaudhary

Kotak celebrates Sunita Williams’ return with a fully AI-Generated film

  • March 25, 2025
  • By Ekta Bhurat

Coca-Cola partners with McDonalds to promote Coke Zero

  • March 24, 2025
  • By Aditi Thakur

Reliance Trends Unveils Its Summer-Occasion Wear Collection with Mahesh Babu & Sitara

  • March 24, 2025
  • By Ronak Rehal

Coca-Cola partners with McDonalds to promote Coke Zero

  • March 24, 2025
  • By Aditi Thakur

PokerBaazi brings back ‘Tu Poker Khelta Hai Kya?’ with Shahid Kapoor

  • March 22, 2025
  • By Aditi thakur

Jackie Shroff brings Mumbai’s energy to MI’s new campaign for IPL

  • March 22, 2025
  • By Ekta Bhurat

Lotus Chocolate Sweetens Arijit Singh’s Live Concert in Pune with Free Samples

  • March 22, 2025
  • By Ronak Rehal

Fans’ trusted destination for everything IPL 2025 – Cricbuzz

  • March 22, 2025
  • By Aryan chaudhary

Godrej’s ‘Befikar Living Unlocked’ Campaign Introduces the Next-Gen Advantis IoT 9 Digital Lock

  • March 21, 2025
  • By Ronak Rehal

VI-John’s ‘Grooming Ka Mahakumbh’ enters Asia Book of Records

  • March 21, 2025
  • By Ekta Bhurat

My11Circle’s ‘Circle Mein Aaja’ campaign brings fans closer to IPL 2025

  • March 21, 2025
  • By Aryan chaudhary

Why real estate brands tap A-list celebrities for trust & visibility

  • March 21, 2025
  • By Aryan chaudhary

CEAT Unveils Groundbreaking Tyre Innovations in SportDrive Range

  • March 20, 2025
  • By Ronak Rehal

The market has adopted the idea of subscription TV: StreamBox’s Anuj Gandhi

  • March 20, 2025
  • By Aryan chaudhary

Rasna Unveils ‘Rasna Rich’ – A Flavorful and Nostalgic Innovation

  • March 19, 2025
  • By Ronak Rehal

Prime Video India deletes post supporting Alia Bhatt against BLACKPINK’s Jennie

  • March 19, 2025
  • By Ekta Bhurat

Sourav Ganguly auditions for a Netflix original

  • March 18, 2025
  • By Kashish Ghosh

Service so good, even ‘fufaji’ stops complaining: AirAsia

  • March 18, 2025
  • By Aryan chaudhary

Navi UPI Named Official UPI Partner of RCB for T20 2025

  • March 18, 2025
  • By Ronak Rehal

Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push

  • March 17, 2025
  • By Ronak Rehal

JSW Paints unveils ‘Sound of Colour’: A musical journey through colour

  • March 17, 2025
  • By Ekta Bhurat

How is AI impacting and defining the communications industry?

  • March 17, 2025
  • By Aryan chaudhary

Skechers signs Jasprit Bumrah to strengthen its cricket roster

  • March 17, 2025
  • By Sathya Udaiyar

Kotak Mahindra Bank’s IPL ad game: Performance first

  • March 17, 2025
  • By Kashish Ghosh

SC directs Centre to regulate social media content after Ranveer Allahbadia case

  • March 15, 2025
  • By Ekta Bhurat

Nike’s new advert spotlights an ensemble of elite women athletes

  • March 15, 2025
  • By Sathya Udaiyar

One protagonist, two story ideas: Tale of Zomato’s and Zepto’s Holi ads

  • March 15, 2025
  • By Aryan chaudhary

JioStar unveils ‘Yahaan Sab Possible Hai’ for TATA IPL 2025 with Dhoni, Kohli and Rohit

  • March 15, 2025
  • By Kashish Ghosh

Libas launches on Myntra M-Now with 30-minute delivery promise

  • March 15, 2025
  • By Sathya Udaiyar

BoAt, Swiggy Instamart Amp Up Holi With Veer Pahariya’s Viral Hook Step

  • March 15, 2025
  • By Ronak Rehal

lendingplate unveils ‘Khushiyon Ke Rang Bina Rukawat Ke’ holi campaign

  • March 13, 2025
  • By Ekta Bhurat

Crocs now available on Swiggy Instamart for 10-minute delivery

  • March 13, 2025
  • By Aryan chaudhary

Birla Opus opens its first paint studio in Gurugram, eyes expansion to 10 cities

  • March 13, 2025
  • By Sathya Udaiyar

Libas launches on Myntra M-Now with 30-minute delivery promise

  • March 13, 2025
  • By Kashish Ghosh

No tobacco, no alcohol: Will IPL 2025’s ad revenues take a hit?

  • March 13, 2025
  • By Ronak Rehal

Ring ring, ka-ching: How Truecaller turned spam calls into ad money

  • March 13, 2025
  • By Aryan chaudhary

ICC and Unilever partner to support the growth of women’s cricket

  • March 12, 2025
  • By Sathya Udaiyar

Pepsi ups its offering; now 400ml available for Rs 20

  • March 12, 2025
  • By Kashish Ghosh

Wow! Momo disrupts cup noodles market with desi-Asian flavours

  • March 12, 2025
  • By Ronak Rehal

Havmor Ice Cream renews partnership with Gujarat Titans for IPL 2025

  • March 11, 2025
  • By Ekta Bhurat

Mirinda’s Holi ad flips ‘Kaali Zubaan’ into ‘Rangeen Zubaan’

  • March 11, 2025
  • By Aryan chaudhary

Castrol’s new SRK-led campaign aims to capture rural demand via IPL

  • March 11, 2025
  • By Kashish Ghosh

Collective Artists Network introduces AI mom influencer Kavya Mehra

  • March 11, 2025
  • By Sathya Udaiyar

Celebrity magic and nostalgia: Yas Island’s Badr Bourji on selling more than a holiday in India

  • March 11, 2025
  • By Ronak Rehal

Pilgrim onboards Jennifer Winget as the face of skincare

  • March 10, 2025
  • By Sathya Udaiyar

Cadbury Dairy Milk’s new ad: Possible ragging turns into a bonhomie affair

  • March 10, 2025
  • By Kashish Ghosh

Samantha Ruth Prabhu unveils her franchise Chennai Super Champs in WBPL

  • March 10, 2025
  • By Sathya Udaiyar

JLR India seeing 20-30%Levi’s onboards Diljit Dosanjh as global brand ambassadorof bookings shift online, says MD Rajan Amba

  • March 10, 2025
  • By Kashish Ghosh

Britannia Marie Gold honours Avani Lekhara with special edition pack

  • March 10, 2025
  • By Ekta Bhurat

Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads

  • March 10, 2025
  • By Aryan chauhdary

How brands are cheering India’s Champions Trophy victory

  • March 10, 2025
  • By Ronak Rehal

Collectibles to contests: Old cricket marketing tools that are slowly fading

  • March 10, 2025
  • By Aryan chaudhary

A47.in partners with Maddock Films for exclusive ‘Chhaava’ merchandise

  • March 10, 2025
  • By Sathya Udaiyar

Saina Nehwal joins Naarica as brand ambassador and investor

  • March 8, 2025
  • By Ekta Bhurat

Myntra’s ‘Fashion Ki Adalat’ puts fashion myths on trial with Archana Puran Singh

  • March 8, 2025
  • By Ronak Rehal

Birla Opus opens its first paint studio in Gurugram, eyes expansion to 10 cities

  • March 8, 2025
  • By MUSTAFA ANAND

Karnataka to launch OTT platform for Kannada films, announces CM

  • March 8, 2025
  • By Kashish Ghosh

O Hi onboards Kartik Aaryan as brand ambassador

  • March 8, 2025
  • By Kashish Ghosh

Male celebrities in the kitchen—but are they really stirring change?

  • March 7, 2025
  • By Ronak Rehal

Priya and Atlee acquire Bengaluru franchise in World Pickleball League

  • March 7, 2025
  • By Sathya Udaiyar

People Spotting Latest Stories Britannia Industries CEO Rajneet Kohli resigns

  • March 7, 2025
  • By MUSTAFA ANAND

After Coke & Maaza, now Appy Fizz drops a jingle with Vicky Kaushal’s moves

  • March 7, 2025
  • By Kashish Ghosh

Plum launches podcast on skincare hosted by Rohan Joshi

  • March 6, 2025
  • By Sathya Udaiyar

Federal Bank names Vidya Balan as its first brand ambassador

  • March 6, 2025
  • By MUSTAFA ANAND

Sharvari named first brand ambassador for Godrej Professional

  • March 6, 2025
  • By Sathya Udaiyar

Innisfree skincare products now available on Blinkit

  • March 6, 2025
  • By Sathya Udaiyar

Garnier Black Naturals ropes in MS Dhoni & Sakshi for new campaign

  • March 6, 2025
  • By Kashish Ghosh

Marketing News Punjab Kings name Kshema General Insurance as official IPL partner

  • March 6, 2025
  • By MUSTAFA ANAND

Decathlon’s ‘Play Your Own Way’ campaign promotes inclusivity in sports

  • March 6, 2025
  • By Kashish Ghosh

‘Sabdham’ movie review: Aadhi-Arivazhagan’s reunion has an intriguing premise but misses the right notes

  • March 6, 2025
  • By Ronak Rehal

Adani Group unveils new film in ‘Hum Karke Dikhate Hain’ series

  • March 6, 2025
  • By Ekta Bhurat

How Simpl gave B2B marketing a B’wood makeover at 10% of ad agency costs

  • March 6, 2025
  • By Aryan chaudhary

Champions Trophy 2025, IND vs AUS semifinal: Kohli-inspired India breaks the Australian hoodoo

  • March 6, 2025
  • By Ronak Rehal

Snitch debuts on Nykaa Fashion

  • March 5, 2025
  • By Sathya Udaiyar

Raghu, Rajiv, and Rannvijay star in Prime Video’s Dupahiya promo

  • March 5, 2025
  • By Kashish Ghosh

Fable & Mane announces Kareena Kapoor Khan as global ambassador

  • March 5, 2025
  • By Sathya Udaiyar

Influencer collaborations after India’s Got Latent: Stricter rules, fewer risks?

  • March 5, 2025
  • By kashish ghosh

Dr. Fixit’s new ad has Amitabh Bachchan rapping about leaks

  • March 5, 2025
  • By Ronak Rehal

Licious frolics in the colours and magic of India’s cuisines

  • March 5, 2025
  • By Ronak Rehal

Vikram Solar partners with Kolkata Knight Riders for IPL 2025

  • March 4, 2025
  • By MUSTAFA ANAND

Apple iPhone 16e now available in India: See price, features, and offers

  • March 4, 2025
  • By MUSTAFA ANAND

2025 Champions Trophy: Varun bamboozles Kiwi batters as India tops group with all-win record

  • March 4, 2025
  • By Ronak Rehal

Brands News Asian Paints unveils new sonic identity crafted by BrandMusiq

  • March 4, 2025
  • By MUSTAFA ANAND

Yuzvendra Chahal seeks Baba Nirala’s blessings in Aashram S3 promo

  • March 4, 2025
  • By Ronak Rehal

Neena Gupta talks French in Swiggy Dineout’s new spot for GIRF 2025

  • March 4, 2025
  • By MUSTAFA ANAND

My11Circle partners with JioStar as co-presenting partner for TATA IPL digital streaming

  • March 4, 2025
  • By Ekta bhurat

News College life comes alive in Nescafé India’s new spot

  • March 3, 2025
  • By kashish ghosh

Advertising News Finolex Pipes & Fittings flows into TVF’s Phulera for a new ad campaign

  • March 1, 2025
  • By Saurabh Yadav

Madhavbaug onboards Sonu Sood as brand ambassador

  • March 1, 2025
  • By Sathya Udaiyar

Fans’ trusted destination for everything IPL 2025 – Cricbuzz

  • March 1, 2025
  • By Ronak Rehal

‘Dabba Cartel’ series review: Shabana Azmi, Jyotika show doesn’t take off

  • March 1, 2025
  • By Ronak Rehal

Flipkart’s super.money acquires BharatX to strengthen credit offerings

  • March 1, 2025
  • By kashish ghosh

Zara shuts down its iconic 5-storey flagship store in Mumbai

  • March 1, 2025
  • By Ekta Bhurat

Nestlé plans to bring ready-to-drink Starbucks coffees to retail stores

  • March 1, 2025
  • By MUSTAFA ANAND

Adani Wilmar rebrands as AWL Agri Business Limited

  • March 1, 2025
  • By kashish ghosh

IKEA moves in—how it plans to fill north India’s ‘spacious’ homes

  • February 28, 2025
  • By sonali kamble

Rivaah by Tanishq & Zoya Akhtar’s Tiger Baby unveil new wedding song

  • February 28, 2025
  • By Ekta Bhurat

UltraTech Cement ventures into cables with Rs 1,800 cr investment plan

  • February 28, 2025
  • By Ekta Bhurat

Meta promises fix after Instagram users flag sensitive content surge

  • February 27, 2025
  • By Aryan chaudhary

Rexona partners with Mumbai Indians women’s team for WPL

  • February 27, 2025
  • By Shreya Patne

Connekkt Media acquires Hollywood marketing agency Mob Scene

  • February 27, 2025
  • By Ekta Bhurat

Lenskart’s smart audio eyewear Phonic is now available on Zepto

  • February 27, 2025
  • By Shreya Patne

Reliance targets small businesses to boost IPL revenue after merger

  • February 27, 2025
  • By Shreya Patne

LinkedIn’s Marketing Solutions Director on why it’s a favourite haunt for B2B marketers

  • February 27, 2025
  • By Aryan Chaudhary

Levi’s and Beyoncé recreate another ad of the clothing company

  • February 27, 2025
  • By Aryan chaudhary

Adani Wilmar rebrands as AWL Agri Business Limited

  • February 27, 2025
  • By Ekta Bhurat

Can Luna make a comeback as an EV after 20 years?

  • February 26, 2025
  • By Aryan chaudhary

From flavours to fame: Ranveer Brar’s journey from chef to brand ambassador

  • February 26, 2025
  • By Aryan Chaudhary

Walmart-owned PhonePe begins preparing for IPO listing in India

  • February 25, 2025
  • By Shreya Patne

X launches Grok AI powered tool to create ads and analyze campaigns

  • February 25, 2025
  • By Ekta Bhurat

MS Dhoni and CarryMinati find out what Cleartrip ‘Vibes’ is all about

  • February 25, 2025
  • By Shreya Patne

Cadbury India’s dual strategy for Valentine’s Day: A blend of romance and anti-romance.

  • February 20, 2025
  • By Uma Purandare

Rexona teams up with the Mumbai Indians women’s team for the Women’s Premier League (WPL).

  • February 20, 2025
  • By Uma Purandare

Sprite has signed Sharvari as its latest brand ambassador, bringing her onboard to represent the refreshing beverage.

  • February 20, 2025
  • By Uma Purandare

Tanishq is amplifying its focus on women by featuring women-centric ads throughout 2025, celebrating their strength and diversity.

  • February 15, 2025
  • By Uma Purandare

Mia by Tanishq celebrates mature love with its heartfelt ‘Not Just Another Day’ campaign, emphasizing the beauty and depth of lasting relationships.

  • February 15, 2025
  • By Uma Purandare

SNICKERS has the perfect remedy for those feeling like the hungry third wheel this Valentine’s Day.

  • February 15, 2025
  • By Uma Purandare

Nykaa Cosmetics has launched its “Pookieman” campaign in celebration of Valentine’s Day.

  • February 15, 2025
  • By Uma Purandare

Wow! Momo’s Valentine’s Day campaign celebrates the special bond between a mother and child, honoring the unique and unconditional love they share.

  • February 15, 2025
  • By Uma Purandare

Hershey India’s Valentine’s Day campaign fosters collaboration among brands through playful banter.

  • February 15, 2025
  • By Uma Purandare

Reliance launches ‘Spinner’ sports drink and announces partnerships with IPL teams.

  • February 13, 2025
  • By Uma Purandare

Herbalife has become an associate partner of TATA WPL through a two-year agreement.

  • February 13, 2025
  • By Uma Purandare

“Duolingo’s Owl Mascot Passes Away Under Mysterious Circumstances, Sparking an Outpouring of Reactions Online”

  • February 13, 2025
  • By Uma Purandare

RR Kabel joins forces with Kolkata Knight Riders as principal partner

  • February 12, 2025
  • By Sonali kamble

“Amazon and MX Player Showcase Global Content of MX Vdesi with Jackie Shroff in New Ad”

  • February 12, 2025
  • By By Levina Joseph

“Archies Honors Timeless Love with #PyarKaOGSolution Campaign”

  • February 12, 2025
  • By By Levina Joseph

“Controversy Surrounds ‘India’s Got Latent’ After Vulgar Remarks from Ranveer Allahbadia and Samay Raina”

  • February 12, 2025
  • By By Levina Joseph

Shark-approved, instantly delivered: How Swiggy Instamart helps brands enter q-comm

  • February 10, 2025
  • By Uma Purandare

TATA AIG’s New Campaign Celebrates the Silent Bond Between Father and Son

  • February 10, 2025
  • By By Levina Joseph

“Netflix’s 2025 Content Strategy: Bollywood, Star Kids, and Regional Blockbusters”

  • February 10, 2025
  • By By Levina Joseph

Shark-approved, instantly delivered: How Swiggy Instamart helps brands enter q-comm

  • February 10, 2025
  • By Sonali kamble

KViz master KV is making quizzing cool again; will brands quiz along?

  • February 7, 2025
  • By Manvi Shah

PVR INOX reports highest quarterly ad revenue of Rs 1,486 mn since Covid

  • February 7, 2025
  • By Manvi Shah

SMFG India Credit launches brand film on SME loans

  • February 7, 2025
  • By Manvi Shah

Veeba partners with Celebrity MasterChef India

  • February 7, 2025
  • By Sonali kamble

Aamir Khan time-travels for Charged by Thums Up—this time as a caveman

  • February 3, 2025
  • By Sonali kamble

Mokobara addresses white labelling allegations with 10% discount using ‘WHITELABEL’ code

  • February 1, 2025
  • By Manvi Shah

Alchemist Marketing Solutions launches new division Buzzwise

  • February 1, 2025
  • By Manvi Shah

Moneycontrol launches ‘Booster Budget’ coverage for Union Budget 2025

  • January 31, 2025
  • By Manvi Shah

Madras HC bars Shaadi.com ad over false ’30-Day Match’ claim

  • January 31, 2025
  • By Ayush Jaiswal

When Brands Talk: The Rise and Fall of Viral Banter in Marketing

  • January 31, 2025
  • By Sonali kamble

Courtyard by Marriott shines in Coldplay’s Sky Full of Stars

  • January 30, 2025
  • By Sonali kamble

Nykaa expands with posh Mumbai store; heats up beauty market game

  • January 29, 2025
  • By Sonali kamble

Danube Properties signs Kartik Aaryan as its brand ambassador

  • January 29, 2025
  • By Sonali kamble

Omnicom expands with new ‘Center of Excellence’ in Hyderabad

  • January 27, 2025
  • By Ayush Jaiswal

Brands celebrate India’s Republic Day with patriotic campaigns

  • January 27, 2025
  • By Ayush Jaiswal

Unboxing Zepto’s gifting strategy: Fresh spins on sampling and engagement

  • January 27, 2025
  • By Sonali kamble

Tribes Sports signs boxer Neeraj Goyat

  • January 9, 2025
  • By prakash kaunder

Sharvari named first brand ambassador for Godrej Professional

  • January 9, 2025
  • By ABHISHEK KAHAR

Hero Karizma named title sponsor for MTV Roadies season 20

  • January 9, 2025
  • By ABHISHEK KAHAR

Eurogrip Tyres signs M S Dhoni as brand ambassador

  • January 9, 2025
  • By Prakash Kaunder

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

  • January 8, 2025
  • By Prakash Kaunder

Air India launches ‘Fly Prior’ service for same-day early departures

  • January 8, 2025
  • By ABHISHEK KAHAR

Ramraj Cotton announces Abhishek Bachchan as brand ambassador

  • January 8, 2025
  • By prakash kaunder

Hero Karizma named title sponsor for MTV Roadies season 20

  • January 8, 2025
  • By prakash kaunder

Hero MotoCorp is the title sponsor of Hockey India League

  • January 8, 2025
  • By ABHISHEK KAHAR

Kickin’ it corporate: Standard Chartered Cup scores big for brand bonding

  • January 6, 2025
  • By prakash kaunder

Marketing’s most notable hires in 2024

  • January 6, 2025
  • By prakash kaunder

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

  • January 6, 2025
  • By ABHISHEK KAHAR

Marketer’s playbook for 2025: Content, influencers & CX are the play

  • January 6, 2025
  • By prakash kaunder

Why ASUS is going all in on PC gaming in a mobile-first market

  • January 6, 2025
  • By prakash kaunder

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE

  • January 3, 2025
  • By ABHISHEK KAHAR

Bata India partners with Zepto for 10-minute footwear delivery

  • January 3, 2025
  • By prakash kaunder

Zepto’s gift boxing strategy rolls on with a New Year surprise box

  • January 3, 2025
  • By ABHISHEK KAHAR

Gukesh creates chess sets with Google Gemini after world championship win

  • January 3, 2025
  • By Prakash Kaunder

2024’s adverse ads: Deepfakes, shockvertising, and ethical dilemmas

  • January 3, 2025
  • By Sania Khan

Chef Vikas Khanna adds his touch to Lay’s food truck in Gurugram

  • January 3, 2025
  • By Sania Khan

PVR INOX partners with Goibibo to introduce gamification in cinema ads

  • January 3, 2025
  • By Prakash kaunder

RuPay secures naming rights for Zomaland season 5

  • January 3, 2025
  • By ABHISHEK KAHAR

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

  • January 3, 2025
  • By Prakash kaunder

Tribes Sports signs boxer Neeraj Goyat

  • January 3, 2025
  • By prakash kaunder

CAIT writes to Piyush Goyal to address quick commerce concerns

  • December 31, 2024
  • By Sonali kamble

The people that moved: Best of agency, PR, and corp comm hires in ‘24

  • December 31, 2024
  • By Sonali kamble

Touch, feel, try & buy: Snitch CEO’s take on why offline retail still wins

  • December 31, 2024
  • By Sania Khan

Flipkart’s nocturnal party animals take centre stage in a new Minutes ad

  • December 31, 2024
  • By Sania Khan

96% of marketers are using AI, only 52% report tangible biz value

  • December 31, 2024
  • By Sania Khan

Mergers & movements: Shifts that redefined the Indian M&E in 2024

  • December 31, 2024
  • By Sania Khan

CMO Anshul Khandelwal & CTO Suvonil Chatterjee step down from Ola Electric

  • December 31, 2024
  • By Sonali kamble

From Pure Veg Mode to job criticism: Zomato’s flip-flops in 2024

  • December 30, 2024
  • By Abhishek Kahar

The MarTech year that was: Experts share their top 2024 learnings

  • December 30, 2024
  • By Prakash kaunder

Kapil Dev joins Golden Yug Senior Citizen Resort as brand ambassador

  • December 30, 2024
  • By Sania Khan

boAt and Samay Raina team up for hilarious New Year’s Campaign

  • December 30, 2024
  • By Sania Khan

Delhi spends Rs 60 crore on instant noodles in 2024: Swiggy Instamart

  • December 29, 2024
  • By Sania Khan

How Baby John integrates Center Fresh, Astral Pipes, & more into action

  • December 28, 2024
  • By Sania Khan

Netflix’s Squid Game 2 joins forces with Sunburn Goa 2024

  • December 28, 2024
  • By Sania Khan

Jubilant Foods signs MoU with Coca-Cola for beverages, food products

  • December 28, 2024
  • By Sania Khan

2024: The year Elon Musk & X battled it out with the advertisers

  • December 28, 2024
  • By Sania Khan

Zee TV’s ‘Bas Itna Sa Khwaab’ turns Mumbai AC local into moving billboards

  • December 28, 2024
  • By Sonali kamble

The stinker mail was in the form of a legal notice: Gautam Reghunath

  • December 28, 2024
  • By Sonali kamble

When creativity backfires: Global ads that faced outrage in 2024

  • December 28, 2024
  • By Sonali kamble

Xiaomi showcases new phone’s durability with CGI-driven OOH campaign

  • December 27, 2024
  • By Sania Khan

Haier named official partner of Australian Open for next three years

  • December 27, 2024
  • By Sania Khan

Zomato joins CID’s ACP Pradyuman for a crime scene delivery twist

  • December 27, 2024
  • By Sania Khan

Omnicom+IPG, W+K, and Medanta plagiarism: Best of agency drama in ‘24

  • December 27, 2024
  • By Sania Khan

Dabur launches Iron Man and Elsa-themed toothpaste to enter kids’ category

  • December 26, 2024
  • By Sania Khan

Pulse Candy’s Christmas campaign picks up where Santa’s heist left off

  • December 26, 2024
  • By Sania Khan

MasterChef India returns with a celebrity twist; it will also air on TV

  • December 26, 2024
  • By Sania Khan

CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions

  • December 24, 2024
  • By Sania Khan

Gaurav Taneja to pitch Beastlife on Shark Tank India season 4: Funding venture or marketing masterstroke?

  • December 24, 2024
  • By Sania Khan

CRY launches ‘Girl Interrupted’ to advocate for girls’ secondary education

  • December 24, 2024
  • By Sania Khan

BigBasket delivery partners turn santa for Christmas deliveries

  • December 24, 2024
  • By Sania Khan

HDFC Bank unveils co-branded credit cards with Harley-Davidson

  • December 24, 2024
  • By Sonali kamble

Chinese Wok partners with Varun Dhawan’s Baby John for a new campaign

  • December 23, 2024
  • By Sonali kamble

Hero Karizma named title sponsor for MTV Roadies season 20

  • December 23, 2024
  • By Sania Khan

WWE India to move from SPNI to Netflix in April 2025: Reports

  • December 23, 2024
  • By Sania Khan

Instagram to introduce AI video editing tools in 2025: Adam Mosseri

  • December 23, 2024
  • By Sania Khan

When Netflix took a bet on appointment viewing, Bhansali, and games

  • December 23, 2024
  • By Sania Khan

Delhi HC orders Meta to remove deepfake videos of India TV chairman Rajat Sharma

  • December 23, 2024
  • By Sania Khan

Rediffusion unveils AI-generated Christmas film for Tata Power

  • December 23, 2024
  • By Sania Khan

FedEx becomes principal sponsor for ‘Super Kings’ in multi-year deal

  • December 23, 2024
  • By Sania Khan

Flipkart uses Sad Panda to spotlight android advantages in new spot

  • December 20, 2024
  • By Sania Khan

Taj Mahal Tea pays tribute to Zakir Hussain via a TOI print ad

  • December 20, 2024
  • By Sania Khan

Nazara’s NODWIN Gaming acquires AFK Gaming

  • December 20, 2024
  • By Sania Khan

Bata India partners with Zepto for 10-minute footwear delivery

  • December 20, 2024
  • By Sania Khan

Dabur explains the science behind Honitus in new campaign

  • December 19, 2024
  • By Sonali kamble

Bata India partners with Zepto for 10-minute footwear delivery

  • December 19, 2024
  • By Sonali kamble

SportCell secures kit sponsorship deal for Saudi Cricket Association

  • December 19, 2024
  • By Sonali kamble

Ballantine’s partners with tv series ‘Suits’ for a limited-edition pack

  • December 19, 2024
  • By Sonali kamble

8Bit Creatives secures esports naming rights deal in India with iQOO

  • December 18, 2024
  • By Sania Khan

BIG FM joins Hockey India League 2024-25 as official radio partner

  • December 18, 2024
  • By Sania Khan

News18 Network launches YouTube channel for Maha Kumbh 2025 coverage

  • December 18, 2024
  • By Sania Khan

Cricket, celeb trivia, music & more: What Indians asked Alexa in 2024

  • December 18, 2024
  • By Sania Khan

boAt’s new campaign features Shilpa Rao and fusion band Indian Ocean

  • December 18, 2024
  • By Sonali kamble

82.5 Communications secures creative duties for Bacardi India brands

  • December 17, 2024
  • By Sania Khan

Women have only 29% talk time in trailers: Prime Video’s O Womaniya! report

  • December 17, 2024
  • By Sania Khan

Google announces Preeti Lobana as its country manager and vice president for India

  • December 17, 2024
  • By Sania Khan

Suniel Shetty stars in U.S. Polo Assn. India’s autumn winter’24 campaign

  • December 16, 2024
  • By Sonali kamble

Maha Kumbh ad offers for brands: Catch 40 cr eyes, rates starting Rs 5 lakh

  • December 16, 2024
  • By Sonali kamble

TV ad volume dropped by 2% in Jan-Sep’24 over Jan-Sep’23: TAM AdEx

  • December 16, 2024
  • By Sonali kamble

STRCH onboards Vaani Kapoor as brand ambassador

  • December 14, 2024
  • By Sonali kamble

Bhuvan Bam launches sexual wellness brand ‘Peppy’

  • December 14, 2024
  • By Sonali kamble

KT Professional names Jacqueline Fernandez as face of hair care range

  • December 13, 2024
  • By Sania Khan

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

  • December 13, 2024
  • By Sonali kamble

Will the new Omnicom spark a creative leadership race in India?

  • December 13, 2024
  • By Sonali kamble

Google introduces Gemini 2.0: AI model for the agentic era

  • December 13, 2024
  • By Sania Khan

What is Omnicom CEO John Wren thinking?

  • December 13, 2024
  • By Sania Khan

Trivandrum launches ACT for collaboration among media professionals

  • December 13, 2024
  • By Sania Khan

Innocean India bags Narayana Health’s consolidated media mandate

  • December 12, 2024
  • By Sania Khan

Network18 operating revenue rises 49.4% in FY24 amid ‘soft advertising environment’

  • December 12, 2024
  • By Sania Khan

Google India adds scenes to ‘Call Me Bae’ featuring Ananya Panday in new campaign

  • December 12, 2024
  • By Sonali kamble

Third Wave Coffee celebrates OnePlus’ anniversary with a new campaign

  • December 12, 2024
  • By Sania Khan

The Logical Indian becomes a part of RVCJ Media Group

  • December 12, 2024
  • By Sania Khan

CARS24’s ‘Dowry Collection’ campaign takes aim at outdated traditions

  • December 12, 2024
  • By Sonali kamble

WhatsApp starts Bharat Yatra initiative to train small businesses

  • December 11, 2024
  • By Sonali kamble

Collective Artists Network unveils Galleri5’s AI-Powered marketing platform

  • December 11, 2024
  • By Sania Khan

Chess Grandmaster D Gukesh named RBL Bank’s brand ambassador

  • December 11, 2024
  • By Sania Khan

Tribes Sports signs Boxer Neeraj Goyat

  • December 11, 2024
  • By Sonali kamble

Swiggy takes ownership of World Pickleball League’s Mumbai Team

  • December 11, 2024
  • By Sania Khan

MINT tops the charts: Redefining reach and engagement in business news

  • December 10, 2024
  • By Sania Khan

Gulab Goodness wins hearts with ‘Pourzy,’ redefines convenience

  • December 10, 2024
  • By Sania Khan

36% of SVOD audiences in Urban India regularly use connected TVs: Ormax

  • December 10, 2024
  • By Sania Khan

Indian E&M industry revenue to grow 8.3% CAGR, reach Rs 365,000 crore by 2028: PwC Report

  • December 10, 2024
  • By Sania Khan

Google Pushes Its Shopping Ads To Improve Retail Media

  • December 9, 2024
  • By Arjun Pandey

Sony is still slashing prices on consoles, controllers, and more for the holidays

  • December 9, 2024
  • By Arjun Pandey

Diljit Dosanjh gives shoutout to Deepika Padukone’s skincare brand 82°E

  • December 9, 2024
  • By Arjun Pandey

WhatsApp Channels: missed opportunity or future of brand engagement?

  • December 9, 2024
  • By Sonali kamble

Varun and Shraddha pitch Ajio’s Big Bold Sale to David Dhavan

  • December 9, 2024
  • By Sonali kamble

OpenAI confirms $200 ChatGPT Pro subscription with new o1 reasoning model

  • December 9, 2024
  • By Sania Khan

Perplexity expands its publisher program, offers ad revenue to media partners

  • December 9, 2024
  • By Sania Khan

MTV Hustle issues statement amid backlash as #ShameonMTVHUSTLE trends online

  • December 9, 2024
  • By Sania Khan

boAt’s new ad promotes ANC headphones to tackle wedding season noise

  • December 9, 2024
  • By Sania Khan

Samsung, Uppercase, Yamaha: Using audience insights to deliver impactful ads

  • December 6, 2024
  • By Sonali kamble

Good sleep on Wakefit helps Prafull Billore turn ‘panauti’ into power

  • December 6, 2024
  • By Sania Khan

Kantar: Rural India sees 43% rise in digital payments, 23% e-commerce growth

  • December 6, 2024
  • By Sania Khan

CEF Group enters e-cycle market with Harbhajan Singh as brand ambassador

  • December 6, 2024
  • By Sania Khan

POPxo by MyGlamm joins as beauty partner for AP Dhillon’s 2024 tour

  • December 6, 2024
  • By Sonali kamble

HUL just revealed its premiumisation gambit; D2C brands must be wary

  • December 5, 2024
  • By Sonali kamble

You can now book Shikaras in Dal Lake on Uber

  • December 5, 2024
  • By Sania Khan

Tinder wraps up season four of Swipe Ride

  • December 5, 2024
  • By Sania Khan

IndiGo sues Mahindra Electric over use of ‘6E’ in its new electric car

  • December 5, 2024
  • By Sania Khan

Rolls-Royce reaches $63 billion valuation for the first time

  • December 5, 2024
  • By Sania Khan

Allen Institute in talks to acquire Unacademy at $800 million valuation: ET

  • December 5, 2024
  • By Sania Khan

Two weeks post rebrand, Jaguar keeps the pot stirring with a new car

  • December 4, 2024
  • By Sonali kamble

BIG FM joins Hockey India League 2024-25 as official radio partner

  • December 4, 2024
  • By Sania Khan

The rise of Chill Guy: How a laid-back dog conquered the internet

  • December 4, 2024
  • By Sania Khan

AIFF signs commercial agreement with Shrachi Sports, and Sony Sports to telecast I-League matches

  • December 4, 2024
  • By Sania Khan

Zepto aims for IPO in 2025 with a focus on full Indian ownership

  • December 4, 2024
  • By Sania Khan

Can advertising soothe Goa’s tourism woes?

  • December 4, 2024
  • By Sonali kamble

Shikhar Dhawan joins Ikeda (Finkeda) as brand ambassador

  • December 3, 2024
  • By Sonali kamble

Publicis India’s FlexForward turns OOH waste into useful products

  • December 3, 2024
  • By Sonali kamble

Wakefit spot takes a jab at Deepinder Goyal’s chief of staff job post

  • December 3, 2024
  • By Sania Khan

Blissclub launches ‘Freedame’, a new innerwear collection for women

  • December 3, 2024
  • By Sonali kamble

Solethreads appoints Shruti Hassan as Brand Ambassador

  • December 3, 2024
  • By Sania Khan

Rishabh Pant stars in Nasher Miles’ new campaign for Gen Z travellers

  • December 2, 2024
  • By Sania Khan

SRK becomes marriage counsellor to Ralia in new ad for Rungta Steel

  • December 2, 2024
  • By Sania Khan

Zepto crosses Rs 1,000 crore in annualised ad revenue

  • December 2, 2024
  • By Sonali Kamble

Decoding Gen Z’s content diet

  • December 2, 2024
  • By Sonali Kamble

ZEE Entertainment launches TV campaign with David Warner and Jason Holder for DP World ILT20 S3

  • November 30, 2024
  • By Srishti Pandey

One Health Assist launches #MissionFitPossible campaign to inspire health tracking

  • November 30, 2024
  • By Srishti Pandey

Aditya Birla Housing Finance unveils new brand film: ‘Happy Home Loan Journey’

  • November 30, 2024
  • By Srishti Pandey

Find Your Bigger Picture: OPPO Teams Up with Milind Soman

  • November 30, 2024
  • By Srishti Pandey

Niyo teams up with CleverTap to boost customer experience

  • November 30, 2024
  • By Sania Khan

Weddings by Betterhalf rebrands itself as The Wedding Company

  • November 30, 2024
  • By Sonali Kamble

Godrej Enterprises unveils refreshed brand identity

  • November 30, 2024
  • By Sonali Kamble

Dentsu India & PhonePe Ads to launch book on Indian consumer trends

  • November 29, 2024
  • By Sania Khan

Q-comms take Meta’s delivery route to reach tier-II and -III India

  • November 29, 2024
  • By Sania Khan

Beyond the purchase: Is conversational marketing the CX kingpin?

  • November 29, 2024
  • By Sonali Kamble

Streax joins ‘Zepto-Shaadi.com’ trend with witty OOH

  • November 29, 2024
  • By Srishti Pandey

Hockey India League’s “Hockey Ka Jashn” campaign aims to make the sport a national celebration

  • November 29, 2024
  • By Srishti Pandey

UST signs MOU with Western Sydney University to Accelerate Agritech Innovation

  • November 29, 2024
  • By Srishti Pandey

Sebamed launches ‘Project Skin Deep’ campaign, revealing the science behind healthy skin

  • November 29, 2024
  • By Srishti Pandey

How Moneycontrol Pro earned as many subscribers as Financial Times, Dow Jones’ Barron’s and China’s Ciaxin

  • November 28, 2024
  • By Sonali Kamble

redBus Uses AI for First Customized Ad Campaign for 300+ Operators on Primo

  • November 28, 2024
  • By Srishti Pandey

Boman Irani’s directorial debut ‘The Mehta Boys’ shines at Asia premiere at IFFI

  • November 28, 2024
  • By Srishti Pandey

‘ECE Elevators’ by ‘Birla Group’ Unveiled its New Ad Campaign

  • November 28, 2024
  • By Srishti Pandey

DViO wins the digital mandate of Matter, an EV tech company

  • November 27, 2024
  • By Sonali Kamble

CANTABIL launches Autumn-Winter 2024 collection with new campaign

  • November 27, 2024
  • By Srishti Pandey

LinkedIn’s AI campaign tool Accelerate is out in beta, supports videos

  • November 27, 2024
  • By Sania Khan

The Local Talk secures ad sales rights for CricHeroes

  • November 27, 2024
  • By Sania Khan

Plum launches Niacinamide skincare range with ‘Chemistry That’s Just Bright’ campaign

  • November 27, 2024
  • By Srishti Pandey

Hansa Research ranks Virat Kohli, MS Dhoni, Sachin Tendulkar as top endorsers in 2024

  • November 27, 2024
  • By Sania Khan

Zepto introduces Jarvis its in-house advertising service

  • November 27, 2024
  • By Sania Khan

Warner Bros. Discovery brings shoppable entertainment to streaming with ‘Shop with Max’ and ‘Moments’

  • November 26, 2024
  • By Srishti Pandey

Vi expands ‘Be Someone’s We’ campaign

  • November 26, 2024
  • By Srishti Pandey

HUL approves demerger of ice-cream biz as separate listed entity

  • November 26, 2024
  • By Ayush Jaiswal

Milind Soman slammed for promoting Vim Black men’s dishwashing liquid

  • November 26, 2024
  • By Ayush Jaiswal

McDonald’s (S&W) CMO on beating urban blues with the McCrispy

  • November 26, 2024
  • By Sonali Kamble

Collective Artists Network unveils Galleri5’s AI-Powered marketing platform

  • November 26, 2024
  • By Sonali Kamble

Volvo’s old ‘pro-family’ ad wins praise as Jaguar’s new campaign faces flak

  • November 25, 2024
  • By Sania Khan

Farah Khan spills celebrity secrets with Tata CLiQ Luxury’s Black Friday Sale

  • November 25, 2024
  • By Sania Khan

Sourav Ganguly launches Beurer India’s GL 22 Blood Glucose Monitor

  • November 25, 2024
  • By Sania Khan

Agent Ranbir Kapoor relies on Asian Paints for protection in new ad

  • November 23, 2024
  • By Srishti Pandey

Yash & Radhika Star in Powerful Courtroom Drama on Oil Purity

  • November 23, 2024
  • By Srishti Pandey

Tata CLiQ Rebrands as Tata CLiQ Fashion with New Identity

  • November 23, 2024
  • By Srishti Pandey

Yardley London Relaunches Talcum Powder Range with Kalyani Priyadarshan

  • November 23, 2024
  • By Srishti Pandey

McDowell’s reinvents itself to cater to the evolving Gen Z tastes

  • November 23, 2024
  • By Sania Khan

CCI imposes ₹213.14 crore penalty on Meta over WhatsApp’s 2021 privacy policy

  • November 23, 2024
  • By Sonali Kamble

Kinder Joy launches TVC featuring limited-edition Harry Potter Funko Pop toy collection

  • November 22, 2024
  • By Srishti Pandey

HDFC Life launches ‘The Missing Beat – Second Chance’

  • November 22, 2024
  • By Srishti Pandey

Goldmedal Electricals partners with ‘Pushpa 2’ for in-film integration

  • November 22, 2024
  • By Srishti Pandey

Swiggy takes ownership of World Pickleball League’s Mumbai Team

  • November 22, 2024
  • By Srishti Pandey

Chess Grandmaster D Gukesh named RBL Bank’s brand ambassador

  • November 22, 2024
  • By Sonali kamble

Pat Cummins stars in Tourism Australia’s new “Come and Say G’day” ad

  • November 22, 2024
  • By Sonali kamble

Art-E wins 360 degree marketing mandate for Sharp Electronics

  • November 22, 2024
  • By Sania Khan

Sara Ali Khan hosts a free wellness and Yoga retreat on Airbnb in Goa

  • November 22, 2024
  • By Sonali Kamble

Paragon Footwear now available on Swiggy Instamart & Zepto

  • November 21, 2024
  • By Sania Khan

Disney+ Hotstar brings Vidyut Jammwal to spotlight ‘Deadpool & Wolverine’

  • November 21, 2024
  • By Sonali Kamble

Jawa Yezdi Motorcycles and BSA Motorcycles continue partnership with Independence Rock 2024

  • November 21, 2024
  • By Srishti Pandey

Netcore Cloud partners with Google Cloud to boost Gen AI capabilities

  • November 21, 2024
  • By Sania Khan

21 Savage reported to perform at the Indian Sneaker Festival 2024

  • November 21, 2024
  • By Srishti Pandey

Wahter launches ‘Shot by Wahter’ to offer brands ad space targeting GenZ

  • November 21, 2024
  • By Srishti Pandey

Has Jaguar taken futuristic rebranding too far?

  • November 21, 2024
  • By Sonali Kamble

Zomato founder wants Chief of Staff: No salary, pay Rs 20 lakh instead

  • November 21, 2024
  • By Sonali Kamble

Coca-Cola’s AI-generated Christmas ad has left viewers feeling flat

  • November 19, 2024
  • By Srishti Pandey

Nippo enters home care with launch of ‘Swooper’ mosquito repellent

  • November 19, 2024
  • By Srishti Pandey

Supra Pens partner with ‘Singham Again’

  • November 19, 2024
  • By Srishti Pandey

Crayons Advertising secures outdoor rights for Maha Kumbh 2025

  • November 19, 2024
  • By Srishti Pandey

Collective Artists Network opens Dubai office, expands global presence

  • November 19, 2024
  • By Sania Khan

ThinkROI opens LA office to expand into U.S. market

  • November 19, 2024
  • By Sania Khan

Gen Z’s spending expected to reach $1.8 trillion by 2035: Snap+BCG report

  • November 19, 2024
  • By Sania Khan

GenZ shoppers doubled on Myntra last year: CMO Sunder Balasubramanian

  • November 19, 2024
  • By Sonali Kamble

The Good Glamm Group completes 100% acquisition of The Moms Co

  • November 19, 2024
  • By Sonali Kamble

Colgate launches AI dental health checker on WhatsApp

  • November 18, 2024
  • By Sonali Kamble

Britannia Pure Magic launches Choco Stars with 12 Zodiac-inspired ads

  • November 18, 2024
  • By Srishti Pandey

Shilpa Shetty becomes Nutrela’s brand ambassador to promote healthy living

  • November 18, 2024
  • By Srishti Pandey

Somany Ceramics taps Salman Khan and Varun Sharma for new campaign

  • November 18, 2024
  • By Srishti Pandey

Zedd Adds Two Sunburn Arena Shows in March 2025

  • November 18, 2024
  • By Srishti Pandey

Crystal Furnitech Shines at ACETECH Exhibition 2024

  • November 18, 2024
  • By Sonali Kamble

Mambe India Pvt Ltd Stands Out at ACE Tech Mumbai Expo 2024

  • November 16, 2024
  • By Srishti Pandey

Myntra Beauty partners with Le Défilé L’Oréal Paris at Paris Fashion Week 2024

  • November 16, 2024
  • By Sania Khan

R3hab Returns to India for Cherry Blossom Festival 2024 in Shillong

  • November 16, 2024
  • By Srishti Pandey

TCM Sports Management secures ACC Asia Cup sponsorship rights

  • November 16, 2024
  • By Sania Khan

iPhone 16 launch sparks massive demand across retail & quick commerce players including Blinkit, BigBasket and more

  • November 15, 2024
  • By Sania Khan

Yuvraj Singh partners with Alfinity Studios to launch ‘Twiddles’

  • November 15, 2024
  • By Sania Khan

TCM Sports Management secures ACC Asia Cup sponsorship rights

  • November 15, 2024
  • By Sania Khan

Tata Sampann rolls out new brand campaign: ‘Pyar Bhara’

  • November 15, 2024
  • By Srishti Pandey

IAA India launches campaign to encourage voter participation in Maharashtra

  • November 15, 2024
  • By Srishti Pandey

Diljit Dosanjh Cannot Sing Songs About Alcohol or Violence at Hyderabad Concert

  • November 15, 2024
  • By Srishti Pandey

Vasant Masala names Anil Kapoor brand ambassador; rolls out new campaign

  • November 15, 2024
  • By Srishti Pandey

Meet the leadership of JioStar

  • November 15, 2024
  • By Sonali Kamble

Zomato’s heartwarming response to Swiggy’s IPO steals the show

  • November 15, 2024
  • By Sonali Kamble

Did you catch this new Wakefit ad that’s a Stree 2 spoof?

  • November 15, 2024
  • By Sonali Kamble

Fossil taps Nick Jonas as 2025 brand ambassador

  • November 14, 2024
  • By Sania Khan

Netflix and YRF Entertainment unveil the trailer for Anupam Kher starrer ‘Vijay 69’

  • November 14, 2024
  • By Srishti Pandey

PVR INOX partners with Star Sports to bring Premier League matches live to theatres across major cities in India

  • November 14, 2024
  • By Srishti Pandey

India Gourmet Luxe 2024: Celebrating Collaborations and Culinary Excellence

  • November 14, 2024
  • By Ayush Jaiswal

Go Cheese TVC unveils delicious meal possibilities

  • November 14, 2024
  • By Ayush Jaiswal

Godrej Industries Q2 net profit up 230% to Rs 288 cr

  • November 14, 2024
  • By Ayush Jaiswal

Why Bournvita chose Mary Kom and her son to talk about strength

  • November 14, 2024
  • By Sonali Kamble

Yamaha Motor partners with Comic Con India

  • November 14, 2024
  • By Sonali Kamble

Lay’s Partners with HUEMN to Launch Limited-Edition Fashion Collection

  • November 14, 2024
  • By Ayush Jaiswal

A young entrepreneur’s journey

  • November 14, 2024
  • By Sonali Kamble

Guardian stops posting on Elon Musk’s X from its official accounts

  • November 14, 2024
  • By Sonali Kamble

Coldplay in India: British rock band announces 4th concert in Ahmedabad.

  • November 13, 2024
  • By Srishti Pandey

Mondelēz International partners with Accenture to boost AI-powered marketing

  • November 13, 2024
  • By Sania Khan

Coldplay in India: British rock band announces 4th concert in Ahmedabad

  • November 13, 2024
  • By Srishti Pandey

Ulcerate on Their ‘Surreal’ India Tour and How They Nail Live Shows

  • November 13, 2024
  • By Srishti Pandey

Anyasa Launches India Tour with DJ-Producer Enamour in December

  • November 13, 2024
  • By Srishti Pandey

Anoushka Shankar Now Has a Total of 11 Grammy Nominations Across 20 Years

  • November 13, 2024
  • By Srishti Pandey

Netflix’s ad-supported tier reaches 70 million global users

  • November 13, 2024
  • By Sonali Kamble

TOPS collaborates with Horn Ok Please Festival as ‘Presenting Partner’

  • November 13, 2024
  • By Sania Khan

Nestle’s KitKat becomes the official chocolate bar of Formula 1

  • November 13, 2024
  • By Sania Khan

In Vicco’s new ad, Alia Bhatt ditches her toothpaste for Vajradanti

  • November 13, 2024
  • By Sonali Kamble

Gujarat Titans concludes debut ‘Titans Rising’ BGMI tournament

  • November 13, 2024
  • By Sonali Kamble

Coral Media’s OOH campaign boosts brand visibility for TVS Jupiter

  • November 12, 2024
  • By Ayush Jaiswal

Mokobara joins the journey of Diljit Dosanjh’s record-breaking Dil-luminati Tour

  • November 12, 2024
  • By Sonali kamble

Nestle’s KitKat becomes the official chocolate bar of Formula 1

  • November 12, 2024
  • By Sonali Kamble

Meta Opens Retail Pop-Up in Los Angeles to Showcase its Smart Glasses

  • November 11, 2024
  • By Ayush Jaiswal

Instagram Expands Boosting To Include More Post Types

  • November 11, 2024
  • By Ayush Jaiswal

TATA Starbucks opens its second experiential coffee store in Colaba

  • November 11, 2024
  • By Sania Khan

The Best Moments from Red Bull’s Dance Your Style World Finals

  • November 11, 2024
  • By Ayush Jaiswal

Q2 Earnings Reflect Weak Performance Of FMCG, Auto, Consumer Durables; PSU Banks Shine Amid Rising Credit Costs: Report

  • November 11, 2024
  • By Ayush Jaiswal

Brands must justify green claims or risk penalties under new ad norms

  • November 11, 2024
  • By Sania Khan

Zomato CEO Deepinder Goyal enters health tech with wellness app ‘Continue’: Reports

  • November 11, 2024
  • By Sania Khan

Warner Music India Expands Portfolio with Minority Stake in SkillBox

  • November 11, 2024
  • By Srishti Pandey

Nearly 1 in 2 rural consumers exposed to both online and offline media: Report

  • November 11, 2024
  • By Ayush Jaiswal

McDonald’s clarifies stance on Donald Trump’s visit to Pennsylvania outlet

  • November 11, 2024
  • By Sania Khan

Madison Loop wins SEO mandate for Liquify

  • November 11, 2024
  • By Sania khan

Ahead of Rap 91 Live 2024, A Look at Indian Hip-Hop Trends on Spotify

  • November 11, 2024
  • By Srishti Pandey

Bitcoin hits all-time record high over $81,000 amid Donald Trump’s victory wave, gains 93% in 2024

  • November 11, 2024
  • By Srishti Pandey

Star India to make web series on Reserve Bank

  • November 11, 2024
  • By Srishti Pandey

Vedanta to invest $500 million in display glass subsidiary AvanStrate Inc, eyes semiconductor manufacturing in India

  • November 11, 2024
  • By Srishti Pandey

YouTube print ad showcases Shorts’ impact on Nestlé, Colgate & upGrad

  • November 11, 2024
  • By Sonali kamble

Royal Enfield revives its iconic World War II bike Flying Flea as an EV

  • November 11, 2024
  • By Sonali kamble

Max Life Partners with Numr to Elevate Customer Experience through Real Time insights and Predictive Analytics

  • November 11, 2024
  • By Srishti Pandey

Google’s AI-powered Vids now available for workspace business users

  • November 11, 2024
  • By Srishti Pandey

Zepto partners with 50 local artisans for Diwali artisan initiative

  • November 9, 2024
  • By Sania Khan

Tanmay Bhat expresses interest in collaborating with Dream 11

  • November 9, 2024
  • By Sonali kamble

As brands go for festive discounts, ITC Mom’s Magic backs a cause

  • November 9, 2024
  • By Sania Khan

AP Dhillon announces 3-city India tour amid buzz around Coldplay, Diljit’s concerts; Check dates & more

  • November 9, 2024
  • By Ayush

iServeU partners with PAX Technology for All-in-One Soundbox terminals

  • November 9, 2024
  • By Srishti Pandey

Marketing Latest Stories Bigbasket adds Spotify playlists to Diwali delivery bags

  • November 9, 2024
  • By Sonali kamble

Zed Black announced as associate gold partner for India-SA T20I series

  • November 9, 2024
  • By Sania Khan

Auto Expo 2025 to be held under Bharat Mobility from Jan 17-22 at 3 places

  • November 9, 2024
  • By Srishti Pandey

Fortune unveils special Soyabean Oil pack in tribute to Chhath Puja

  • November 9, 2024
  • By AyusJaiswal

Kay Beauty unveils ‘Day Weddings’ guide for bridal & bridesmaid looks

  • November 9, 2024
  • By Sonali

Goldmine Advertising secures social & digital media mandate for Canara Bank

  • November 8, 2024
  • By Sonali

JioCinema and Sports18 to exclusively broadcast South Africa vs India T20 Series: A Rematch of Champions

  • November 8, 2024
  • By Srishti Pandey

Air India launches ‘Fly Prior’ service for same-day early departures

  • November 8, 2024
  • By Sania Khan

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Ram Charan roped in as brand ambassador for Campa

Ram Charan roped in as brand ambassador for Campa

  • April 17, 2025
  • By Kashish Ghosh

As part of the, the brand has also launched a new brand film featuring Ram Charan conceptualised by McCann Worldgroup.

BHIM Launches ‘Paison Ki Kadar’ Campaign to Reinforce Its Identity as ‘Bharat Ka Apna Payments App’

BHIM Launches ‘Paison Ki Kadar’ Campaign to Reinforce Its Identity as ‘Bharat Ka Apna Payments App’

  • April 11, 2025
  • By Raina Vohra

ChatGPT said:
BHIM’s new campaign ‘Paison Ki Kadar’ highlights India’s deep-rooted values around money, positioning it as Bharat Ka Apna Payments App. With BHIM 3.0, it brings enhanced features and a trusted, user-friendly experience for every Indian.

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Joy & KKR announce partnership for the fourth time with a campaign challenging masculinity stereotypes

  • April 11, 2025
  • By Sathya Udaiyar

Joy Personal Care’s latest IPL campaign with Kolkata Knight Riders challenges stereotypes around masculinity, encouraging men to embrace skincare and grooming without compromising their sporty image. Featuring a dynamic rap video with KKR players, the campaign promotes self-care as a sign of strength and confidence—on and off the field.

Chinese Wok focuses major marketing push on IPL, allocates 60-70% of Q1 budget

Chinese Wok focuses major marketing push on IPL, allocates 60-70% of Q1 budget

  • April 11, 2025
  • By Kashish Ghosh

Chinese Wok goes all-in on IPL with a spicy campaign and a Rs 99 bowl to bowl over young, cricket-loving India.

Madhavbaug Partners with Sonu Sood for Powerful New TVC Promoting Holistic Cardiac Care

Madhavbaug Partners with Sonu Sood for Powerful New TVC Promoting Holistic Cardiac Care

  • April 11, 2025
  • By Ronak Rehal

Madhavbaug’s new TVC, featuring Sonu Sood, champions the power of Ayurveda in reversing lifestyle diseases through holistic, non-invasive care. The campaign, Health Ki Ghar Wapsi, inspires Indians to reclaim their health naturally.

Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions

Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions

  • April 9, 2025
  • By Sathya Udaiyar

Hyundai Spotlight is the brand’s bold move from carmaker to culture shaper. In partnership with Universal Music Group, it showcases young Indian musical talent through original songs and live concerts. With over 150M+ YouTube views and exclusive gigs for Hyundai owners, it’s turning the brand into a lifestyle experience for aspirational, music-loving youth.
It’s not just marketing—it’s an emotional connection on wheels.
Spotlight proves Hyundai isn’t just selling cars, it’s creating culture.

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