CANTABIL Retail India Ltd, the apparel manufacturer and retailer recently launched its Autumn-Winter 2024 line up offering a fresh approach to winter clothing for families. The brand has also released a video presenting the collection against a series of carefully selected backdrops that emphasis their versatility and sophistication.
LinkedIn India has surpassed 100 million members, marking a milestone in reshaping B2B marketing. New research highlights video as the most influential content format, with 66% of Indian buyers relying on short-form video for decisions. Features like AI-driven Accelerate campaigns, Live Event Ads, and Sponsored Newsletters enable brands to create humanized storytelling, boost trust, and engage buyers. As video uploads grow by 34% YoY and Gen Z buyers embrace influencer content, LinkedIn is driving authentic, impactful connections in the evolving B2B landscape.
The Local Talk has secured the advertising sales mandate for CricHeroes, a cricket-scoring app with over 32M users. This partnership provides brands with a unique opportunity to connect with India’s vibrant cricket community, leveraging CricHeroes’ deep user engagement. While brands gain access to passionate cricket enthusiasts, users benefit from an enriched app experience. Leaders from both organizations expressed enthusiasm for this collaboration, which bridges brands with grassroots cricket culture
Plum, the science-first, vegan beauty brand established in 2014, has launched its new Niacinamide range through the engaging and quirky ‘Chemistry That’s Just Bright’ campaign.
The Brand Endorser 2024 Report by Hansa Research highlights the unmatched popularity of cricket legends Virat Kohli, MS Dhoni, and Sachin Tendulkar, who top the rankings among 400 evaluated celebrities. Offering a data-driven approach, the report uses the Brand Endorser Score—based on seven parameters like Likeability and Fan Following—to help brands optimize celebrity partnerships. With insights from 4,000 respondents across 36 cities, it empowers marketers to make impactful decisions, ensuring high ROI and deeper audience engagement.
Zepto introduces Jarvis, a state-of-the-art advertising platform designed to help brands and sellers boost visibility and sales through optimized, data-driven campaigns. With over 15 billion ad impressions and an impressive 8x ROAS, Jarvis surpasses industry benchmarks, empowering businesses of all sizes. Developed in just four months, it combines real-time insights with a user-friendly interface, supporting small businesses and driving product discovery. Aiming for a ₹1,000+ crore annualized run rate by FY25, Jarvis underscores Zepto’s vision to revolutionize quick commerce advertising and enable long-term brand growth.
