Sebamed launches ‘Project Skin Deep’ campaign, revealing the science behind healthy skin
Sebamed, the German skincare brand marketed by USV Pvt. Ltd – a unveils its new campaign, ‘Project Skin Deep.’
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Air India launches ‘Fly Prior’ service for same-day early departures
November 8, 2024 -
JioCinema and Sports18 to exclusively broadcast South Africa vs India T20 Series: A Rematch of Champions
November 8, 2024 -
Goldmine Advertising secures social & digital media mandate for Canara Bank
November 8, 2024 -
Kay Beauty unveils ‘Day Weddings’ guide for bridal & bridesmaid looks
November 9, 2024 -
Fortune unveils special Soyabean Oil pack in tribute to Chhath Puja
November 9, 2024
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How Moneycontrol Pro earned as many subscribers as Financial Times, Dow Jones’ Barron’s and China’s Ciaxin
Javed Sayed, Chief Content and Strategy Officer at Moneycontrol, reflects on the platform’s journey to reaching one million paying subscribers, strategic efforts, and more.
redBus Uses AI for First Customized Ad Campaign for 300+ Operators on Primo
redBus has launched a groundbreaking Primo brand campaign leveraging generative AI to create over 300 hyper-customized ads for its top-rated bus operators. The campaign, available in 8 regional languages, uses AI-driven video and audio personalization to highlight operators’ commitment to safety, reliability, and quality. Designed to empower small and medium-sized bus operators, these unique ads showcase operators as the heroes of their own stories, boosting brand visibility and engagement in a competitive market.
Boman Irani’s directorial debut ‘The Mehta Boys’ shines at Asia premiere at IFFI
Prime Video’s award-winning original movie The Mehta Boys received an outpouring of praise at its highly anticipated Asia premiere at the 55th International Film Festival of India (IFFI). The film captivated and deeply resonated with audiences through its authentic, and compelling portrayal of a father-son relationship.
‘ECE Elevators’ by ‘Birla Group’ Unveiled its New Ad Campaign
ECE Elevators, a division of the Birla Group, has launched a captivating ad campaign featuring four short films that blend humor and storytelling to highlight the brand’s core offerings: smooth rides, long life, zero breakdowns, and aesthetics. Developed by BEI Confluence and Framera Productions, the campaign presents slice-of-life narratives with witty twists, making elevator experiences relatable and engaging for modern audiences. It aims to celebrate ECE’s legacy while connecting with Gen Z and future buyers through fresh, memorable storytelling.
DViO wins the digital mandate of Matter, an EV tech company
The mandate includes social media strategy, content creation, performance marketing, and customer engagement initiatives.
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