Brandvibez Top Headlines

Flipkart uses Sad Panda to spotlight android advantages in new spot
- December 20, 2024
- By Sania Khan
Taj Mahal Tea pays tribute to Zakir Hussain via a TOI print ad
- December 20, 2024
- By Sania Khan
Nazara’s NODWIN Gaming acquires AFK Gaming
- December 20, 2024
- By Sania Khan
Bata India partners with Zepto for 10-minute footwear delivery
- December 20, 2024
- By Sania Khan

Latest Articles

Dentsu India & PhonePe Ads to launch book on Indian consumer trends

November 29, 2024
By Sania Khan

Dentsu India and PhonePe Ads have launched The Bharatiya Consumer: A Generational Study, a coffee table book exploring the evolving shopping behaviors of Indian consumers. Released on November 29, 2024, the book examines generational, geographic, and technological influences shaping the Indian market. Key themes include generational spending habits, gender-based preferences, geographic variations, and technology-driven transformations. Insights from Dentsu and PhonePe provide brands with a strategic guide to navigate India’s dynamic and diverse consumer landscape.

Q-comms take Meta’s delivery route to reach tier-II and -III India

November 29, 2024
By Sania Khan

India’s e-commerce landscape is witnessing a revolutionary shift with quick-commerce emerging as a game-changer. Brands like Zepto, Blinkit, Swiggy Instamart, and BigBasket are redefining online shopping, making everything from wedding trousseaus to iPhones available in minutes. With Meta’s platforms playing a key role in discovery and engagement, particularly in tier-2 and 3 towns, quick commerce is thriving through AI-driven targeting, influencer collaborations, and tailored offerings. Consumer preferences are evolving, with rising demand for fresh groceries, FMCG items, and festive goods, while innovative advertising models like collaborative ads boost brand reach.

Beyond the purchase: Is conversational marketing the CX kingpin?

November 29, 2024
By Sonali Kamble

This two-way consumer engagement approach is seeing remarkable changes with the advent of new tech. Industry experts say its place within the customer experience (CX) ecosystem is unexpendable.

Streax joins ‘Zepto-Shaadi.com’ trend with witty OOH

November 29, 2024
By Srishti Pandey

Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, has joined the buzzworthy trend sparked by the Zepto-Shaadi.com OOH exchange. As a fashion-forward brand dedicated to enabling women to be the best version of themselves and get noticed, Streax added its own witty twist on social media, perfectly blending creativity with its vibrant product offering for the wedding season.

This timely response not only highlights Streax’s knack for staying on-trend but also showcases its commitment to delivering contemporary products that resonate with today’s audience.

Hockey India League’s “Hockey Ka Jashn” campaign aims to make the sport a national celebration

November 29, 2024
By Srishti Pandey

The Hockey India League 2024-25 returns with a bang after seven years, launching the “Hockey Ka Jashn” campaign. With a thrilling Jashn Tour across Indian cities, the campaign celebrates India’s love for hockey, uniting fans and players in the spirit of the game. The league kicks off on 28th December in Rourkela, promising world-class action and an unforgettable hockey festival.

UST signs MOU with Western Sydney University to Accelerate Agritech Innovation

November 29, 2024
By Srishti Pandey

UST, the digital transformation solutions company, has signed a memorandum of understanding (MOU) with Western Sydney University (WSU), a university in Australia, to collaborate on advancing agritech solutions.