One Health Assist, the preventive healthcare eco-system has launched a new campaign, urging netizens to inculcate the habit of tracking their health because ‘prevention is always better than cure.
Aditya Birla Housing Finance Limited (ABHFL), a fully-owned subsidiary of Aditya Birla Capital Limited unveiled its brand film, Happy Home Loan Journey. Built on the company’s core brand philosophy of ‘Happiness,’ the film is a celebration of the joy and emotional fulfilment that comes along with homeownership.
OPPO India launches its ‘Find Your Bigger Picture’ campaign with Milind Soman, celebrating individuals who challenge conventions. Marking the debut of the flagship Find X8 Series, the campaign highlights the phones’ AI Telescope Zoom, cutting-edge quad-camera system, robust performance, and sleek design. Featuring inspiring stories and an Ambassador Conclave in Mumbai, OPPO showcases how innovation in photography and AI empowers users to push boundaries. The Find X8 Pro and Find X8 offer premium features and will be available from December 3rd across multiple platforms.
Niyo, a fintech startup, partnered with CleverTap to revolutionize customer engagement through personalized and real-time interactions. By leveraging CleverTap’s automation tools, Niyo optimized onboarding, compliance, and customer re-engagement, achieving impressive results like a 2x increase in click-through rates and a 40% boost in conversions. The collaboration underscores Niyo’s commitment to seamless, personalized experiences for its users.
As part of the ongoing rebranding initiative, its new brand identity features the peacock, a symbol of prosperity, deeply rooted in Indian culture.
The refreshed brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature.
