Solethreads appoints Shruti Hassan as Brand Ambassador
Solethreads, a homegrown leader in sneakers, flip-flops, and slides, has partnered with actress and youth icon Shruti Haasan as its brand ambassador. This collaboration reflects Solethreads’ ethos of ‘Defy the Default,’ celebrating individuality and self-expression. With Shruti’s bold persona and deep connection to youth culture, the campaign, guided by ABC Studios and entrepreneur Sarvesh Shashi, showcases the brand’s innovative designs and empowers the next generation to embrace uniqueness. Together, they redefine fashion by breaking norms and setting new standards of creativity and authenticity.
