Crocs has named Bollywood star Rashmika Mandanna as its global brand ambassador from India, launching the campaign “Your Crocs. Your Story. Your World.” to promote self-expression through its Classics collection and Jibbitz™ charms. The initiative aims to deepen brand engagement across India through a 360-degree marketing approach.
OpenAI has upgraded ChatGPT with AI-driven shopping features, allowing users to receive personalized product recommendations, view images, compare prices, read reviews, and purchase directly within the chat. The update also introduces trending search suggestions, positioning ChatGPT as a competitor to Google Shopping.
This article explores Royal Enfield’s legacy as one of the world’s oldest motorcycle brands and its evolution into a global lifestyle icon. It highlights the 2025 update to the popular Hunter 350 — a compact, retro-styled bike designed for urban riders — featuring new tech, bold styling, and ergonomic upgrades. The piece also covers the launch of HunterHood, a street culture festival celebrating youth creativity, and Royal Enfield’s collaborations with brands like Farak and Gully Labs, reflecting its deepening connection with urban culture and modern riders.
Pinkvilla Screen and Style Icons Awards 2025 lit up Mumbai on March 27th with a dazzling celebration of talent, style, and technical excellence at JW Marriott, Juhu. Presented by Danube Properties and powered by TRENDS, the star-studded night saw top celebrities like Akshay Kumar, Kajol, Shahid Kapoor, and Rashmika Mandanna grace the red carpet. Electrifying performances, engaging hosts, and a prestigious jury made it an unforgettable affair. With strong brand partnerships and visionary leadership from founder Nandini Shenoy, Pinkvilla reaffirmed its place as a global lifestyle and entertainment leader.
Zouk’s latest campaign, “A Bagful of You,” celebrates the individuality and cultural pride of the modern Indian woman. Fronted by actress Kriti Sanon, the campaign showcases Zouk’s signature vegan bags, featuring traditional Indian prints and cruelty-free materials. Set to debut during IPL 2025, it’s a powerful narrative that emphasizes fashion as an extension of identity, merging style with purpose and heritage.
Netflix India is redefining how stories are marketed, blending creativity with cultural relevance. Through bold campaigns like transforming trains and iconic taxis, the platform shows how tailored, emotion-driven marketing helps original content find a national — and even global — audience.
