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Zepto aims for IPO in 2025 with a focus on full Indian ownership

Zepto aims for IPO in 2025 with a focus on full Indian ownership

Zepto, the quick commerce pioneer, raised $350M from Indian investors, advancing its goal to become a fully Indian-owned entity and achieve profitability ahead of its anticipated IPO in 2025. CEO Aadit Palicha highlighted Zepto’s job creation, fair pricing, and global innovation in delivering essentials within 10 minutes. Zepto is rapidly scaling, expanding to 50+ cities, and achieving profitability milestones, with its Zepto Cafe segment set to surpass ₹1,000 crore in revenue. Despite competition, Zepto remains confident in its execution, focusing on growth and market leadership in India’s burgeoning quick commerce space.

Can advertising soothe Goa’s tourism woes?

Can advertising soothe Goa’s tourism woes?

Tourists in Goa and locals seem to be at odds with one another. We asked creative leaders whether a bit of advertising magic could help everyone relax or not.

Shikhar Dhawan joins Ikeda (Finkeda) as brand ambassador

Shikhar Dhawan joins Ikeda (Finkeda) as brand ambassador

With the cricketor as brand ambassador, Ikeda (Finkeda) aims to strengthen its brand and expand into Tier 2, Tier 3, and Tier 4 cities.

Publicis India’s FlexForward turns OOH waste into useful products

Publicis India’s FlexForward turns OOH waste into useful products

In partnership with NGOs, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility items, including rain tarps, tote bags, and women’s utility pouches.

Wakefit spot takes a jab at Deepinder Goyal’s chief of staff job post

Wakefit spot takes a jab at Deepinder Goyal’s chief of staff job post

Wakefit’s #Gaddagiri campaign humorously satirizes Zomato’s Chief of Staff job listing, where applicants were required to pay ₹20 lakh upfront. The campaign highlights how poor decision-making can stem from sleep deprivation, promoting Wakefit’s mattresses with the tagline “Lafda tab hota hai, jab tum barabar nahi sota” (Trouble arises when you don’t get enough sleep). Using humor to address the serious issue of sleep deprivation, Wakefit encourages better sleep for improved decision-making, resonating with millennials and Gen Z who face modern workplace challenges.

Blissclub launches ‘Freedame’, a new innerwear collection for women

Blissclub launches ‘Freedame’, a new innerwear collection for women

The launch is accompanied by a campaign featuring three films, each addressing the common struggles women face with traditional bras and panties.